Collections : [James Madison University]

The poster uses a pop culture reference to a popular children's television show to display how bad of a team Villanova is. Referencing the popular show Spongebob Squarepants, the poster is meant to show Villanova's distasteful nature in their choice of restaurant from the show. Notably, the show centers around the restaurant known as "The Krusty Krab", a popular eatery in the show compared to its rival the "Chum Bucket." The Chum Bucket is known for serving poor food, often chum, and is often considered the villain in the show. The poster references how Villanova is viewed in the same regard by James Madison University students. It is also inferred that due to their restaurant choice Villanova will lose the game because they have inferior restaurant tastes compared to James Madison University.

The poster uses yum-yum sauce, a Japanese steakhouse mayonnaise sauce, to undermine Villanova. Yum-yum sauce is a popularized condiment for Japanese cuisine in the United States but holds a particular fondness for James Madison University students. Brought to the dining hall, D-hall, around 2017, it was famous on campus to students as the superior sauce choice for stir-fry. This poster functions as a James Madison University inside joke to Villanova by insulting their lack of taste when it comes to condiment choices. It is then implied that their lack of taste will be reflected in how they perform at GameDay.

The poster comments on the animosity between cats and dogs by using the fact that domesticated cats use a litter box to make fun of Villanova's Will D. Cat the wildcat as being more domestic and less threatening than James Madison University's Duke Dog. The implication is that Villanova's football team will lose because they, like their mascot, are not threatening enough to beat James Madison University.

The poster follows a popularized internet format, commonly called a meme, to depict how James Madison University is better than Villanova. The image is commonly known as the "You vs. the guy meme" and is meant to be used to show how one guy is superior to another. The format traditionally depicts two images, usually men, side by side with the implication being that the image on the right is better and the more desirable. This poster implies that James Madison University is better and more likely to win, and thus that you should be worried if you are the other "guy" in the image.