<?xml version='1.0' encoding='UTF-8'?><ead xmlns="urn:isbn:1-931666-22-9" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="urn:isbn:1-931666-22-9 https://www.loc.gov/ead/ead.xsd"><eadheader countryencoding="iso3166-1" dateencoding="iso8601" findaidstatus="completed" langencoding="iso639-2b" repositoryencoding="iso15511"><eadid countrycode="US" mainagencycode="US-vihart">vihart00068</eadid><filedesc><titlestmt><titleproper>A Guide to the Christopher B. Martin Oral Histories, circa 1985 <num>SdArch 0031</num></titleproper><author>Christina Bolgiano</author></titlestmt><publicationstmt><publisher>James Madison University Libraries Special Collections</publisher><p id="logostmt"><extref xlink:actuate="onLoad" xlink:href="https://cdn1.lib.jmu.edu/wp-content/uploads/JMU-Logo_ASpace2VAHeritage.png" xlink:show="embed" xlink:type="simple"/></p><p><date>February 1989</date></p><address><addressline>820 Madison Drive</addressline><addressline>MSC 1706</addressline><addressline>Harrisonburg, Virginia 22807</addressline><addressline>Telephone: (540) 568-3612</addressline><addressline>library-special@jmu.edu</addressline><addressline>URL: <extptr xlink:href="https://www.lib.jmu.edu/special/" xlink:show="new" xlink:title="https://www.lib.jmu.edu/special/" xlink:type="simple"/></addressline></address></publicationstmt></filedesc><profiledesc><creation>This finding aid was produced using ArchivesSpace on <date>2025-10-14 07:02:59 -0400</date>.</creation><langusage>Description is written in: <language langcode="eng" scriptcode="Latn">English, Latin script</language>.</langusage><descrules>Describing Archives: A Content Standard</descrules></profiledesc></eadheader><archdesc level="collection">
  <did>
    <repository>
      <corpname>James Madison University Libraries Special Collections</corpname>
    </repository>
    <unittitle>Christopher B. Martin oral histories on the Coors Controversy</unittitle>
    <origination label="source">
      <persname role="dnr" rules="dacs" source="local">Martin, Christopher B.</persname>
    </origination>
    <unitid>SdArch 0031</unitid>
    <unitid type="aspace_uri">/repositories/4/resources/583</unitid>
    <physdesc altrender="whole">
      <extent altrender="materialtype spaceoccupied">0.12 cubic feet</extent>
      <extent altrender="carrier">2 folders</extent>
    </physdesc>
    <unitdate certainty="approximate" datechar="creation" normal="1980/1989" type="inclusive">circa 1985</unitdate>
    <abstract id="aspace_f01126253f1b4c6a6a4ec25f42de245a">Christopher B. Martin Oral Histories, circa 1985, is comprised of transcripts of oral history interviews with F. Everette Smith, president of the local Farm Bureau Association, and Eugene Souder, pastor, concerning the coming of the Coors Beer Company to the county.</abstract>
    <langmaterial>
      <language langcode="eng">English</language>
    </langmaterial>
  </did>
  <accessrestrict id="aspace_f4760958d5d0f4ca8c83fb716352d259">
    <head>Access Restrictions</head>
<p>Access to oral histories is governed by agreements with the narrators. Researchers must register and agree to copyright and privacy laws before using this collection. Please contact Research Services staff before visiting the James Madison University Special Collections Library to use this collection.</p>  </accessrestrict>
  <userestrict id="aspace_5662961ede59361f718dc989d6dc1966">
    <head>Use Restrictions</head>
<p>Copyright interests have been transferred to the James Madison University Special Collections Library. For more information, contact the Special Collections Library Reference Desk (library-special@jmu.edu).</p>  </userestrict>
  <acqinfo id="aspace_a7db0a375ac7fbed6653c9da743332fc">
    <head>Immediate Source of Acquisition</head>
<p>Items were donated by Christopher B. Martin in July, 1988.</p>  </acqinfo>
  <prefercite id="aspace_9d35ad663b97f9f092d1b3109a2850ad">
    <head>Preferred Citation</head>
<p>[identification of item], [box #, folder #], Christopher B. Martin Oral Histories, circa 1985, SdArch 0031, Special Collections, Carrier Library, James Madison University.</p>  </prefercite>
  <processinfo id="aspace_acee0f31e0353c694335c5b50584552d">
    <head>Processing Information</head>
<p>There are no audio recordings accompanying the transcripts. Collection was formerly assigned Collection Number SC #1763.</p>  </processinfo>
  <bioghist id="aspace_a01eb9f960ac935c2238dd7180754f2f">
    <head>Bio/Historical Note</head>
<p>Christopher B. Martin, journalist, has had a career as a reporter-photographer for a number of regional newspapers and for WJMA Radio News, Orange, Va. 
In January 1979, the Adolph Coors Brewing Company announced it was considering acquiring an area of land in Rockingham County for its new Eastern brewery. It was not until later that year that Coors decided to construct the brewery in Rockingham County, Virginia, rather than North Carolina. Local citizens had mixed feelings about this. Many people felt that the brewery and the coming of industry to the area would significantly help the economy. For example, Coors projected the creation of 1,200 jobs. Others from the local community believed that creating 1,200 jobs would create a greater need for homes, schools, and other public services thereby increasing local taxes.  Still others believed that brewing beer in the Shenandoah Valley would increase alcoholism, and corrupt the morals of Rockingham County citizens. In a letter to the editor of the Harrisonburg Daily News-Record a concerned citizen wrote, "Alcohol makes alcoholics, and beer is alcohol. Let them go away. Let our good land, our good grain, and our good resources be used for something better."  (DNR, January 29, 1979, p.6)</p>  </bioghist>
  <scopecontent id="aspace_05514ce1beb35cbc608321c35d753f04">
    <head>Scope and Content</head>
<p>Christopher B. Martin Oral Histories, circa 1980s, consists of two undated typed transcripts of interviews conducted by Christopher B. Martin concerning the Coors controversy, which began in 1979. Interviewees are F. Everette Smith, president of the local Farm Bureau Association and poultry farmer; and Eugene K. Souder, co-chairman of the Rockingham County Concerned Citizens and pastor of a church in Grottoes. Both interviews represent positions against the Coors Company. Smith discussed zoning issues, and what he felt was the waste of good agricultural land. Souder discussed the moral and social implications of a large-scale local brewery in Rockingham County.</p>  </scopecontent>
  <arrangement id="aspace_9ce7e9390e279c13844a4e22e87cd902">
    <head>Arrangement</head>
<p>Interviews are not arranged in any particular order.</p>  </arrangement>
  <bibliography id="aspace_10b3bae2f45ed41d6a877f0b41320118">
    <head>Bibliography</head>
    <bibref>Harrisonburg Daily News Record: "Coors Says Considering Valley," January 13, 1979; "Board Friendly But Cautious," January 13, 1979; "Brewery Controversy Goes On," January 29, 1979. </bibref>
  </bibliography>
  <controlaccess>
    <subject source="local">Brewing industry -- Virginia -- Rockingham County -- Public opinion</subject>
    <subject source="lcsh">Brewing industry -- Moral and ethical aspects</subject>
    <genreform authfilenumber="300202595" source="aat">oral histories (literary works)</genreform>
    <geogname source="local">Rockingham County (Va.) -- Politics and government</geogname>
    <subject source="local">Land use -- Virginia -- Rockingham County</subject>
    <subject source="local">Land use, Rural -- Virginia -- Planning</subject>
    <subject source="local">Land use -- Moral and ethical aspects</subject>
    <persname role="dnr" rules="dacs" source="local">Martin, Christopher B.</persname>
    <corpname authfilenumber="n82036328" source="naf">Adolph Coors Company -- History</corpname>
    <corpname authfilenumber="no95038427" source="naf">Coors Brewing Company -- History</corpname>
  </controlaccess>
  <dsc><c id="aspace_03682bfabb2aeb99a8984c6da056b5dc" level="file"><did><unittitle>Eugene Souder, interviewed by Christopher B. Martin</unittitle><unitid>31-1</unitid><unitid type="aspace_uri">/repositories/4/archival_objects/18056</unitid><origination label="Creator"><persname authfilenumber="no2006067830" role="ive" rules="rda" source="naf">Souder, Eugene K., 1927-</persname></origination><origination label="Creator"><persname role="ivr" rules="dacs" source="local">Martin, Christopher B.</persname></origination><unitdate datechar="creation" normal="1985/1985">circa 1985</unitdate><container altrender="Half letter manuscript box" id="aspace_f7d1d53ab8c921c83791d54e1128d3fc" label="Mixed Materials [1000897757]" type="box">1</container><container id="aspace_8da9d95f934de6f42f031a06894def34" parent="aspace_f7d1d53ab8c921c83791d54e1128d3fc" type="folder">1</container></did><scopecontent id="aspace_fe5f17a659fbc0cf88b4e81c59dd0b52"><head>Scope and Content</head><p>Transcripts of an interview with Eugene K. Souder, church pastor and co-chairman of Rockingham County Concerned Citizens, regarding the potential moral and social implications of a proposal by the Adolph Coors Company for a beer brewery to be built in Rockingham County, Virginia. The interview was conducted by newspaper reporter Christopher B. Martin at an unrecorded date in the early 1980s.</p></scopecontent></c><c id="aspace_d482c2b95873f40dd436d079634ce97f" level="file"><did><unittitle>F. Everette Smith, interviewed by Christopher B. Martin</unittitle><unitid>31-2</unitid><unitid type="aspace_uri">/repositories/4/archival_objects/18057</unitid><origination label="Creator"><persname role="ive" rules="dacs" source="local">Smith, F. Everette, 1915-2012</persname></origination><origination label="Creator"><persname role="ivr" rules="dacs" source="local">Martin, Christopher B.</persname></origination><unitdate datechar="creation" normal="1985/1985">circa 1985</unitdate><container altrender="Half letter manuscript box" id="aspace_becedcd122586f7a8dd1567c0f23686b" label="Mixed Materials [1000897757]" type="box">1</container><container id="aspace_fa051e7be5273e713e5cb67c7bc67f2d" parent="aspace_becedcd122586f7a8dd1567c0f23686b" type="folder">2</container></did><scopecontent id="aspace_570fa96d0f8ba48a6315e4316896a38b"><head>Scope and Content</head><p>Transcripts of an interview with F. Everette Smith, poultry farmer and president of the local Farm Bureau Association, regarding the implications of a proposal by the Adolph Coors Company for a beer brewery to be built in Rockingham County, Virginia. Smith discusses the potential environmental impact as well as the fiscal and infrastructural demands the new plant would impose on local municipalities. The interview was conducted by newspaper reporter Christopher B. Martin at an unrecorded date in the early 1980s</p></scopecontent></c></dsc>
</archdesc>
</ead>