{"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcreators%5D%5B%5D=Fleischmann+Company\u0026f%5Blevel%5D%5B%5D=Collection\u0026view=compact","last":"https://search.arvasarchive.org/catalog.json?f%5Bcreators%5D%5B%5D=Fleischmann+Company\u0026f%5Blevel%5D%5B%5D=Collection\u0026page=1\u0026view=compact"},"meta":{"pages":{"current_page":1,"next_page":null,"prev_page":null,"total_pages":1,"limit_value":10,"offset_value":0,"total_count":1,"first_page?":true,"last_page?":true}},"data":[{"id":"vifgm_repositories_2_resources_670","type":"collection","attributes":{"title":"\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet","creator":{"id":"https://search.arvasarchive.org/catalog/vifgm_repositories_2_resources_670#creator","type":"document_value","attributes":{"value":"Fleischmann Company","label":"Creator"}},"abstract_or_scope":{"id":"https://search.arvasarchive.org/catalog/vifgm_repositories_2_resources_670#abstract_or_scope","type":"document_value","attributes":{"value":"Recipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast.","label":"Abstract Or Scope"}},"breadcrumbs":{"id":"https://search.arvasarchive.org/catalog/vifgm_repositories_2_resources_670#breadcrumbs","type":"document_value","attributes":{"value":{"id":"vifgm_repositories_2_resources_670","ead_ssi":"vifgm_repositories_2_resources_670","_root_":"vifgm_repositories_2_resources_670","_nest_parent_":"vifgm_repositories_2_resources_670","ead_source_url_ssi":"data/oai/GMU/repositories_2_resources_670.xml","title_ssm":["\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet"],"title_tesim":["\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet"],"unitdate_ssm":["1916"],"unitdate_other_ssim":["1916"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["C0342","/repositories/2/resources/670"],"text":["C0342","/repositories/2/resources/670","\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet","Cookbooks","Cooking","Baking","Advertising","There are no access restrictions.","This is a single item collection.","Haber, Joel. 2021. \"How Fleischmann's Yeast Built the Jewish Catskills.\"  My Jewish Learning: The Nosher  (blog). June 16, 2021. https://www.myjewishlearning.com/the-nosher/how-fleischmanns-yeast-built-the-jewish-catskills/.","\"John Dough Sans Cherub (1915) Fleischmann's Yeast.\" 2012.  Wannabe Wonderlands: Outside of Oz  (blog). November 18, 2012. http://ilex-wannabewonderlandsoutsideofoz.blogspot.com/2012/11/john-dough-sans-cherub-1915.html.","\"Our History.\" n.d. Fleischmann's Yeast. Accessed August 25, 2023. https://www.fleischmannsyeast.com/our-history/.","\"Photoprint of Painting (1902-1914) of Fleischmann Company Factory Complex, 1975.\" n.d. Historical Treasures of Westchester County. Accessed August 25, 2023. https://www.westchesterarchives.com/HT/muni/buchanan/fleischmann.html.","\"Vintage Recipe Booklets \u0026 Culinary Pamphlets.\" n.d. The Townhouse Antiques \u0026 Vintage. Accessed August 25, 2023. https://thetownhouseantiques.com/collections/vintage-recipe-booklets-culinary-pamphlets.","The Fleischmann Company, also known as Fleischmann's Yeast, was founded by Jewish-Hungarian immigrant brothers Charles and Max Fleischmann. In circa 1868, the brothers arrived in Cincinnati, Ohio and partnered with James Gaff, an American businessman, to build a manufacturing plant where they put Charles' experience in yeast production to use. To increase demand and awareness of their product the brothers initiated a large-scale marketing campaign, beginning with introducing their compressed yeast cakes to a wider audience at Philadelphia's Centennial Exposition in 1876 through a Vienna Model Bakery. ","Promotional cookbooks giveaways were another early marketing strategy, and one already being used successfully by other companies. To distinguish themselves and their product, the Fleischmann brothers focused heavily on branding, including using colorful illustrations and introducing the use of a cartoon mascot, John Dough, in circa 1912. The Fleischmann Company saw great success from these campaigns, controlling over 93% of their market by the late 1920s and expanding their manufacturing plants, including adding a research laboratory to their plant in Peekskill, New York in 1900. During World War II the company's research division developed a new product, Active Dry Yeast, which did not need to be refrigerated, allowing American soldiers to enjoy home-baked bread even when serving overseas.","Processing completed by Meghan Glasbrenner in August 2023. Finding aid completed by Meghan Glasbrenner in August 2023.","The Special Collections Research Center also holds other rare books and manuscripts pertaining to cooking, such as the  Cookbooks and cooking pamphlets collection , the  Elizabeth Fairfax cookbook , and  \"The Westinghouse Refrigerator Book: Hints, Helps and Recipes\" booklet .","The Henry Ford Archive of Amereican Innovation  and the Archives Center of the  Smithsonian's National Museum of American History  hold collections of cookbooks and promotional recipe booklets.","Recipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast, as well as recipes for Summer Drinks. The back cover features the company's mascot, John Dough, along with a reminder to consumers to check for the Fleischmann's signature to guarantee they are using genuine Fleischmann's Yeast.","Public Domain. 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June 16, 2021. https://www.myjewishlearning.com/the-nosher/how-fleischmanns-yeast-built-the-jewish-catskills/.\u003c/p\u003e\n","\u003cp\u003e\"John Dough Sans Cherub (1915) Fleischmann's Yeast.\" 2012. \u003ctitle\u003eWannabe Wonderlands: Outside of Oz\u003c/title\u003e (blog). November 18, 2012. http://ilex-wannabewonderlandsoutsideofoz.blogspot.com/2012/11/john-dough-sans-cherub-1915.html.\u003c/p\u003e\n","\u003cp\u003e\"Our History.\" n.d. Fleischmann's Yeast. Accessed August 25, 2023. https://www.fleischmannsyeast.com/our-history/.\u003c/p\u003e\n","\u003cp\u003e\"Photoprint of Painting (1902-1914) of Fleischmann Company Factory Complex, 1975.\" n.d. Historical Treasures of Westchester County. Accessed August 25, 2023. https://www.westchesterarchives.com/HT/muni/buchanan/fleischmann.html.\u003c/p\u003e\n","\u003cp\u003e\"Vintage Recipe Booklets \u0026amp; Culinary Pamphlets.\" n.d. The Townhouse Antiques \u0026amp; Vintage. Accessed August 25, 2023. https://thetownhouseantiques.com/collections/vintage-recipe-booklets-culinary-pamphlets.\u003c/p\u003e"],"bibliography_heading_ssm":["Bibliography"],"bibliography_tesim":["Haber, Joel. 2021. \"How Fleischmann's Yeast Built the Jewish Catskills.\"  My Jewish Learning: The Nosher  (blog). June 16, 2021. https://www.myjewishlearning.com/the-nosher/how-fleischmanns-yeast-built-the-jewish-catskills/.","\"John Dough Sans Cherub (1915) Fleischmann's Yeast.\" 2012.  Wannabe Wonderlands: Outside of Oz  (blog). November 18, 2012. http://ilex-wannabewonderlandsoutsideofoz.blogspot.com/2012/11/john-dough-sans-cherub-1915.html.","\"Our History.\" n.d. Fleischmann's Yeast. Accessed August 25, 2023. https://www.fleischmannsyeast.com/our-history/.","\"Photoprint of Painting (1902-1914) of Fleischmann Company Factory Complex, 1975.\" n.d. Historical Treasures of Westchester County. Accessed August 25, 2023. https://www.westchesterarchives.com/HT/muni/buchanan/fleischmann.html.","\"Vintage Recipe Booklets \u0026 Culinary Pamphlets.\" n.d. The Townhouse Antiques \u0026 Vintage. Accessed August 25, 2023. https://thetownhouseantiques.com/collections/vintage-recipe-booklets-culinary-pamphlets."],"bioghist_html_tesm":["\u003cp\u003eThe Fleischmann Company, also known as Fleischmann's Yeast, was founded by Jewish-Hungarian immigrant brothers Charles and Max Fleischmann. In circa 1868, the brothers arrived in Cincinnati, Ohio and partnered with James Gaff, an American businessman, to build a manufacturing plant where they put Charles' experience in yeast production to use. To increase demand and awareness of their product the brothers initiated a large-scale marketing campaign, beginning with introducing their compressed yeast cakes to a wider audience at Philadelphia's Centennial Exposition in 1876 through a Vienna Model Bakery. \u003c/p\u003e\n","\u003cp\u003ePromotional cookbooks giveaways were another early marketing strategy, and one already being used successfully by other companies. To distinguish themselves and their product, the Fleischmann brothers focused heavily on branding, including using colorful illustrations and introducing the use of a cartoon mascot, John Dough, in circa 1912. The Fleischmann Company saw great success from these campaigns, controlling over 93% of their market by the late 1920s and expanding their manufacturing plants, including adding a research laboratory to their plant in Peekskill, New York in 1900. During World War II the company's research division developed a new product, Active Dry Yeast, which did not need to be refrigerated, allowing American soldiers to enjoy home-baked bread even when serving overseas.\u003c/p\u003e"],"bioghist_heading_ssm":["Historical Information"],"bioghist_tesim":["The Fleischmann Company, also known as Fleischmann's Yeast, was founded by Jewish-Hungarian immigrant brothers Charles and Max Fleischmann. In circa 1868, the brothers arrived in Cincinnati, Ohio and partnered with James Gaff, an American businessman, to build a manufacturing plant where they put Charles' experience in yeast production to use. To increase demand and awareness of their product the brothers initiated a large-scale marketing campaign, beginning with introducing their compressed yeast cakes to a wider audience at Philadelphia's Centennial Exposition in 1876 through a Vienna Model Bakery. ","Promotional cookbooks giveaways were another early marketing strategy, and one already being used successfully by other companies. To distinguish themselves and their product, the Fleischmann brothers focused heavily on branding, including using colorful illustrations and introducing the use of a cartoon mascot, John Dough, in circa 1912. The Fleischmann Company saw great success from these campaigns, controlling over 93% of their market by the late 1920s and expanding their manufacturing plants, including adding a research laboratory to their plant in Peekskill, New York in 1900. During World War II the company's research division developed a new product, Active Dry Yeast, which did not need to be refrigerated, allowing American soldiers to enjoy home-baked bread even when serving overseas."],"prefercite_html_tesm":["\u003cp\u003e\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet, C0342, Special Collections Research Center, George Mason University Libraries\u003c/p\u003e"],"prefercite_tesim":["\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet, C0342, Special Collections Research Center, George Mason University Libraries"],"processinfo_html_tesm":["\u003cp\u003eProcessing completed by Meghan Glasbrenner in August 2023. Finding aid completed by Meghan Glasbrenner in August 2023.\u003c/p\u003e"],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Processing completed by Meghan Glasbrenner in August 2023. Finding aid completed by Meghan Glasbrenner in August 2023."],"relatedmaterial_html_tesm":["\u003cp\u003eThe Special Collections Research Center also holds other rare books and manuscripts pertaining to cooking, such as the \u003ca href=\"https://aspace.gmu.edu/resources/c0320\"\u003eCookbooks and cooking pamphlets collection\u003c/a\u003e, the \u003ca href=\"https://aspace.gmu.edu/resources/c0202\"\u003eElizabeth Fairfax cookbook\u003c/a\u003e, and \u003ca href=\"https://aspace.gmu.edu/resources/c0343\"\u003e\"The Westinghouse Refrigerator Book: Hints, Helps and Recipes\" booklet\u003c/a\u003e.\u003c/p\u003e\n","\u003cp\u003e\u003ca href=\"https://www.thehenryford.org/collections-and-research/digital-collections/search-results#advancedSearch=1\u0026amp;tab=artifact-results\u0026amp;s.0.in=collectionTitle\u0026amp;s.0.for=Research%20Center%20Recipe%20Booklet%20Collection\u0026amp;years=0-0\u0026amp;perPage=10\u0026amp;pageNum=1\u0026amp;sortBy=relevance\"\u003eThe Henry Ford Archive of Amereican Innovation\u003c/a\u003e and the Archives Center of the \u003ca href=\"https://sova.si.edu/record/NMAH.AC.0510#administration\"\u003eSmithsonian's National Museum of American History\u003c/a\u003e hold collections of cookbooks and promotional recipe booklets.\u003c/p\u003e"],"relatedmaterial_heading_ssm":["Related Materials"],"relatedmaterial_tesim":["The Special Collections Research Center also holds other rare books and manuscripts pertaining to cooking, such as the  Cookbooks and cooking pamphlets collection , the  Elizabeth Fairfax cookbook , and  \"The Westinghouse Refrigerator Book: Hints, Helps and Recipes\" booklet .","The Henry Ford Archive of Amereican Innovation  and the Archives Center of the  Smithsonian's National Museum of American History  hold collections of cookbooks and promotional recipe booklets."],"scopecontent_html_tesm":["\u003cp\u003eRecipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast, as well as recipes for Summer Drinks. The back cover features the company's mascot, John Dough, along with a reminder to consumers to check for the Fleischmann's signature to guarantee they are using genuine Fleischmann's Yeast.\u003c/p\u003e"],"scopecontent_heading_ssm":["Scope and Content"],"scopecontent_tesim":["Recipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast, as well as recipes for Summer Drinks. The back cover features the company's mascot, John Dough, along with a reminder to consumers to check for the Fleischmann's signature to guarantee they are using genuine Fleischmann's Yeast."],"userestrict_html_tesm":["\u003cp\u003ePublic Domain. There are no known restrictions.\u003c/p\u003e"],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["Public Domain. There are no known restrictions."],"abstract_html_tesm":["\u003cabstract id=\"aspace_026c89c38da5bb987e6047d798c0b51e\"\u003eRecipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast.\u003c/abstract\u003e"],"abstract_tesim":["Recipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast."],"physloc_html_tesm":["\u003cphysloc id=\"aspace_540c6549622a9feee2a4e6e2e83105eb\"\u003eR 72, C 3, S 6\u003c/physloc\u003e"],"physloc_tesim":["R 72, C 3, S 6"],"names_ssim":["George Mason University. Libraries. Special Collections Research Center","Fleischmann Company"],"corpname_ssim":["George Mason University. Libraries. Special Collections Research Center","Fleischmann Company"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":0,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"timestamp":"2026-05-01T00:29:15.553Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"vifgm_repositories_2_resources_670","ead_ssi":"vifgm_repositories_2_resources_670","_root_":"vifgm_repositories_2_resources_670","_nest_parent_":"vifgm_repositories_2_resources_670","ead_source_url_ssi":"data/oai/GMU/repositories_2_resources_670.xml","title_ssm":["\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet"],"title_tesim":["\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet"],"unitdate_ssm":["1916"],"unitdate_other_ssim":["1916"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["C0342","/repositories/2/resources/670"],"text":["C0342","/repositories/2/resources/670","\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet","Cookbooks","Cooking","Baking","Advertising","There are no access restrictions.","This is a single item collection.","Haber, Joel. 2021. \"How Fleischmann's Yeast Built the Jewish Catskills.\"  My Jewish Learning: The Nosher  (blog). June 16, 2021. https://www.myjewishlearning.com/the-nosher/how-fleischmanns-yeast-built-the-jewish-catskills/.","\"John Dough Sans Cherub (1915) Fleischmann's Yeast.\" 2012.  Wannabe Wonderlands: Outside of Oz  (blog). November 18, 2012. http://ilex-wannabewonderlandsoutsideofoz.blogspot.com/2012/11/john-dough-sans-cherub-1915.html.","\"Our History.\" n.d. Fleischmann's Yeast. Accessed August 25, 2023. https://www.fleischmannsyeast.com/our-history/.","\"Photoprint of Painting (1902-1914) of Fleischmann Company Factory Complex, 1975.\" n.d. Historical Treasures of Westchester County. Accessed August 25, 2023. https://www.westchesterarchives.com/HT/muni/buchanan/fleischmann.html.","\"Vintage Recipe Booklets \u0026 Culinary Pamphlets.\" n.d. The Townhouse Antiques \u0026 Vintage. Accessed August 25, 2023. https://thetownhouseantiques.com/collections/vintage-recipe-booklets-culinary-pamphlets.","The Fleischmann Company, also known as Fleischmann's Yeast, was founded by Jewish-Hungarian immigrant brothers Charles and Max Fleischmann. In circa 1868, the brothers arrived in Cincinnati, Ohio and partnered with James Gaff, an American businessman, to build a manufacturing plant where they put Charles' experience in yeast production to use. To increase demand and awareness of their product the brothers initiated a large-scale marketing campaign, beginning with introducing their compressed yeast cakes to a wider audience at Philadelphia's Centennial Exposition in 1876 through a Vienna Model Bakery. ","Promotional cookbooks giveaways were another early marketing strategy, and one already being used successfully by other companies. To distinguish themselves and their product, the Fleischmann brothers focused heavily on branding, including using colorful illustrations and introducing the use of a cartoon mascot, John Dough, in circa 1912. The Fleischmann Company saw great success from these campaigns, controlling over 93% of their market by the late 1920s and expanding their manufacturing plants, including adding a research laboratory to their plant in Peekskill, New York in 1900. During World War II the company's research division developed a new product, Active Dry Yeast, which did not need to be refrigerated, allowing American soldiers to enjoy home-baked bread even when serving overseas.","Processing completed by Meghan Glasbrenner in August 2023. Finding aid completed by Meghan Glasbrenner in August 2023.","The Special Collections Research Center also holds other rare books and manuscripts pertaining to cooking, such as the  Cookbooks and cooking pamphlets collection , the  Elizabeth Fairfax cookbook , and  \"The Westinghouse Refrigerator Book: Hints, Helps and Recipes\" booklet .","The Henry Ford Archive of Amereican Innovation  and the Archives Center of the  Smithsonian's National Museum of American History  hold collections of cookbooks and promotional recipe booklets.","Recipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast, as well as recipes for Summer Drinks. The back cover features the company's mascot, John Dough, along with a reminder to consumers to check for the Fleischmann's signature to guarantee they are using genuine Fleischmann's Yeast.","Public Domain. There are no known restrictions.","Recipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast.","R 72, C 3, S 6","George Mason University. Libraries. Special Collections Research Center","Fleischmann Company","English"],"unitid_tesim":["C0342","/repositories/2/resources/670"],"normalized_title_ssm":["\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet"],"collection_title_tesim":["\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet"],"collection_ssim":["\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet"],"repository_ssm":["George Mason University"],"repository_ssim":["George Mason University"],"creator_ssm":["Fleischmann Company"],"creator_ssim":["Fleischmann Company"],"creator_corpname_ssim":["Fleischmann Company"],"creators_ssim":["Fleischmann Company"],"access_terms_ssm":["Public Domain. 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June 16, 2021. https://www.myjewishlearning.com/the-nosher/how-fleischmanns-yeast-built-the-jewish-catskills/.\u003c/p\u003e\n","\u003cp\u003e\"John Dough Sans Cherub (1915) Fleischmann's Yeast.\" 2012. \u003ctitle\u003eWannabe Wonderlands: Outside of Oz\u003c/title\u003e (blog). November 18, 2012. http://ilex-wannabewonderlandsoutsideofoz.blogspot.com/2012/11/john-dough-sans-cherub-1915.html.\u003c/p\u003e\n","\u003cp\u003e\"Our History.\" n.d. Fleischmann's Yeast. Accessed August 25, 2023. https://www.fleischmannsyeast.com/our-history/.\u003c/p\u003e\n","\u003cp\u003e\"Photoprint of Painting (1902-1914) of Fleischmann Company Factory Complex, 1975.\" n.d. Historical Treasures of Westchester County. Accessed August 25, 2023. https://www.westchesterarchives.com/HT/muni/buchanan/fleischmann.html.\u003c/p\u003e\n","\u003cp\u003e\"Vintage Recipe Booklets \u0026amp; Culinary Pamphlets.\" n.d. The Townhouse Antiques \u0026amp; Vintage. Accessed August 25, 2023. https://thetownhouseantiques.com/collections/vintage-recipe-booklets-culinary-pamphlets.\u003c/p\u003e"],"bibliography_heading_ssm":["Bibliography"],"bibliography_tesim":["Haber, Joel. 2021. \"How Fleischmann's Yeast Built the Jewish Catskills.\"  My Jewish Learning: The Nosher  (blog). June 16, 2021. https://www.myjewishlearning.com/the-nosher/how-fleischmanns-yeast-built-the-jewish-catskills/.","\"John Dough Sans Cherub (1915) Fleischmann's Yeast.\" 2012.  Wannabe Wonderlands: Outside of Oz  (blog). November 18, 2012. http://ilex-wannabewonderlandsoutsideofoz.blogspot.com/2012/11/john-dough-sans-cherub-1915.html.","\"Our History.\" n.d. Fleischmann's Yeast. Accessed August 25, 2023. https://www.fleischmannsyeast.com/our-history/.","\"Photoprint of Painting (1902-1914) of Fleischmann Company Factory Complex, 1975.\" n.d. Historical Treasures of Westchester County. Accessed August 25, 2023. https://www.westchesterarchives.com/HT/muni/buchanan/fleischmann.html.","\"Vintage Recipe Booklets \u0026 Culinary Pamphlets.\" n.d. The Townhouse Antiques \u0026 Vintage. Accessed August 25, 2023. https://thetownhouseantiques.com/collections/vintage-recipe-booklets-culinary-pamphlets."],"bioghist_html_tesm":["\u003cp\u003eThe Fleischmann Company, also known as Fleischmann's Yeast, was founded by Jewish-Hungarian immigrant brothers Charles and Max Fleischmann. In circa 1868, the brothers arrived in Cincinnati, Ohio and partnered with James Gaff, an American businessman, to build a manufacturing plant where they put Charles' experience in yeast production to use. To increase demand and awareness of their product the brothers initiated a large-scale marketing campaign, beginning with introducing their compressed yeast cakes to a wider audience at Philadelphia's Centennial Exposition in 1876 through a Vienna Model Bakery. \u003c/p\u003e\n","\u003cp\u003ePromotional cookbooks giveaways were another early marketing strategy, and one already being used successfully by other companies. To distinguish themselves and their product, the Fleischmann brothers focused heavily on branding, including using colorful illustrations and introducing the use of a cartoon mascot, John Dough, in circa 1912. The Fleischmann Company saw great success from these campaigns, controlling over 93% of their market by the late 1920s and expanding their manufacturing plants, including adding a research laboratory to their plant in Peekskill, New York in 1900. During World War II the company's research division developed a new product, Active Dry Yeast, which did not need to be refrigerated, allowing American soldiers to enjoy home-baked bread even when serving overseas.\u003c/p\u003e"],"bioghist_heading_ssm":["Historical Information"],"bioghist_tesim":["The Fleischmann Company, also known as Fleischmann's Yeast, was founded by Jewish-Hungarian immigrant brothers Charles and Max Fleischmann. In circa 1868, the brothers arrived in Cincinnati, Ohio and partnered with James Gaff, an American businessman, to build a manufacturing plant where they put Charles' experience in yeast production to use. To increase demand and awareness of their product the brothers initiated a large-scale marketing campaign, beginning with introducing their compressed yeast cakes to a wider audience at Philadelphia's Centennial Exposition in 1876 through a Vienna Model Bakery. ","Promotional cookbooks giveaways were another early marketing strategy, and one already being used successfully by other companies. To distinguish themselves and their product, the Fleischmann brothers focused heavily on branding, including using colorful illustrations and introducing the use of a cartoon mascot, John Dough, in circa 1912. The Fleischmann Company saw great success from these campaigns, controlling over 93% of their market by the late 1920s and expanding their manufacturing plants, including adding a research laboratory to their plant in Peekskill, New York in 1900. During World War II the company's research division developed a new product, Active Dry Yeast, which did not need to be refrigerated, allowing American soldiers to enjoy home-baked bread even when serving overseas."],"prefercite_html_tesm":["\u003cp\u003e\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet, C0342, Special Collections Research Center, George Mason University Libraries\u003c/p\u003e"],"prefercite_tesim":["\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet, C0342, Special Collections Research Center, George Mason University Libraries"],"processinfo_html_tesm":["\u003cp\u003eProcessing completed by Meghan Glasbrenner in August 2023. Finding aid completed by Meghan Glasbrenner in August 2023.\u003c/p\u003e"],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Processing completed by Meghan Glasbrenner in August 2023. Finding aid completed by Meghan Glasbrenner in August 2023."],"relatedmaterial_html_tesm":["\u003cp\u003eThe Special Collections Research Center also holds other rare books and manuscripts pertaining to cooking, such as the \u003ca href=\"https://aspace.gmu.edu/resources/c0320\"\u003eCookbooks and cooking pamphlets collection\u003c/a\u003e, the \u003ca href=\"https://aspace.gmu.edu/resources/c0202\"\u003eElizabeth Fairfax cookbook\u003c/a\u003e, and \u003ca href=\"https://aspace.gmu.edu/resources/c0343\"\u003e\"The Westinghouse Refrigerator Book: Hints, Helps and Recipes\" booklet\u003c/a\u003e.\u003c/p\u003e\n","\u003cp\u003e\u003ca href=\"https://www.thehenryford.org/collections-and-research/digital-collections/search-results#advancedSearch=1\u0026amp;tab=artifact-results\u0026amp;s.0.in=collectionTitle\u0026amp;s.0.for=Research%20Center%20Recipe%20Booklet%20Collection\u0026amp;years=0-0\u0026amp;perPage=10\u0026amp;pageNum=1\u0026amp;sortBy=relevance\"\u003eThe Henry Ford Archive of Amereican Innovation\u003c/a\u003e and the Archives Center of the \u003ca href=\"https://sova.si.edu/record/NMAH.AC.0510#administration\"\u003eSmithsonian's National Museum of American History\u003c/a\u003e hold collections of cookbooks and promotional recipe booklets.\u003c/p\u003e"],"relatedmaterial_heading_ssm":["Related Materials"],"relatedmaterial_tesim":["The Special Collections Research Center also holds other rare books and manuscripts pertaining to cooking, such as the  Cookbooks and cooking pamphlets collection , the  Elizabeth Fairfax cookbook , and  \"The Westinghouse Refrigerator Book: Hints, Helps and Recipes\" booklet .","The Henry Ford Archive of Amereican Innovation  and the Archives Center of the  Smithsonian's National Museum of American History  hold collections of cookbooks and promotional recipe booklets."],"scopecontent_html_tesm":["\u003cp\u003eRecipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast, as well as recipes for Summer Drinks. The back cover features the company's mascot, John Dough, along with a reminder to consumers to check for the Fleischmann's signature to guarantee they are using genuine Fleischmann's Yeast.\u003c/p\u003e"],"scopecontent_heading_ssm":["Scope and Content"],"scopecontent_tesim":["Recipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast, as well as recipes for Summer Drinks. The back cover features the company's mascot, John Dough, along with a reminder to consumers to check for the Fleischmann's signature to guarantee they are using genuine Fleischmann's Yeast."],"userestrict_html_tesm":["\u003cp\u003ePublic Domain. There are no known restrictions.\u003c/p\u003e"],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["Public Domain. There are no known restrictions."],"abstract_html_tesm":["\u003cabstract id=\"aspace_026c89c38da5bb987e6047d798c0b51e\"\u003eRecipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast.\u003c/abstract\u003e"],"abstract_tesim":["Recipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast."],"physloc_html_tesm":["\u003cphysloc id=\"aspace_540c6549622a9feee2a4e6e2e83105eb\"\u003eR 72, C 3, S 6\u003c/physloc\u003e"],"physloc_tesim":["R 72, C 3, S 6"],"names_ssim":["George Mason University. Libraries. Special Collections Research Center","Fleischmann Company"],"corpname_ssim":["George Mason University. Libraries. Special Collections Research Center","Fleischmann Company"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":0,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"timestamp":"2026-05-01T00:29:15.553Z"}]}},"label":"Breadcrumbs"}}},"links":{"self":"https://search.arvasarchive.org/catalog/vifgm_repositories_2_resources_670"}}],"included":[{"type":"facet","id":"repository_ssim","attributes":{"label":"Repository","items":[{"attributes":{"label":"George Mason University","value":"George Mason University","hits":1},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcreators%5D%5B%5D=Fleischmann+Company\u0026f%5Blevel%5D%5B%5D=Collection\u0026f%5Brepository%5D%5B%5D=George+Mason+University\u0026view=compact"}}]},"links":{"self":"https://search.arvasarchive.org/catalog/facet/repository_ssim.json?f%5Bcreators%5D%5B%5D=Fleischmann+Company\u0026f%5Blevel%5D%5B%5D=Collection\u0026view=compact"}},{"type":"facet","id":"collection_ssim","attributes":{"label":"Collection","items":[{"attributes":{"label":"\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet","value":"\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet","hits":1},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=%22Fleischmann%27s+Recipes%3A+Excellent+Recipes+for+Baking+Raised+Breads%22+booklet\u0026f%5Bcreators%5D%5B%5D=Fleischmann+Company\u0026f%5Blevel%5D%5B%5D=Collection\u0026view=compact"}}]},"links":{"self":"https://search.arvasarchive.org/catalog/facet/collection_ssim.json?f%5Bcreators%5D%5B%5D=Fleischmann+Company\u0026f%5Blevel%5D%5B%5D=Collection\u0026view=compact"}},{"type":"facet","id":"date_range_isim","attributes":{"label":"Date range","items":[{"attributes":{"label":"1916","value":"1916","hits":1},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcreators%5D%5B%5D=Fleischmann+Company\u0026f%5Bdate_range%5D%5B%5D=1916\u0026f%5Blevel%5D%5B%5D=Collection\u0026view=compact"}}]},"links":{"self":"https://search.arvasarchive.org/catalog/facet/date_range_isim.json?f%5Bcreators%5D%5B%5D=Fleischmann+Company\u0026f%5Blevel%5D%5B%5D=Collection\u0026view=compact"}},{"type":"facet","id":"creator_ssim","attributes":{"label":"Creator","items":[{"attributes":{"label":"Fleischmann Company","value":"Fleischmann Company","hits":1},"links":{"remove":"https://search.arvasarchive.org/catalog.json?f%5Bcreators%5D%5B%5D=Fleischmann+Company\u0026f%5Blevel%5D%5B%5D=Collection\u0026view=compact"}}]},"links":{"self":"https://search.arvasarchive.org/catalog/facet/creator_ssim.json?f%5Bcreators%5D%5B%5D=Fleischmann+Company\u0026f%5Blevel%5D%5B%5D=Collection\u0026view=compact"}},{"type":"facet","id":"names_ssim","attributes":{"label":"Names","items":[{"attributes":{"label":"Fleischmann Company","value":"Fleischmann Company","hits":1},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcreators%5D%5B%5D=Fleischmann+Company\u0026f%5Blevel%5D%5B%5D=Collection\u0026f%5Bnames%5D%5B%5D=Fleischmann+Company\u0026view=compact"}},{"attributes":{"label":"George Mason University. 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