{"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026page=3","prev":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026page=2","next":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026page=4","last":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026page=19"},"meta":{"pages":{"current_page":3,"next_page":4,"prev_page":2,"total_pages":19,"limit_value":10,"offset_value":20,"total_count":181,"first_page?":false,"last_page?":false}},"data":[{"id":"vifgm_repositories_2_resources_586_c79","type":"File","attributes":{"title":"\"500 Tempting Salads and Dressings - 500 delicious Salad Recipes\" pamphlet - Culinary Arts Institute, 1951","breadcrumbs":{"id":"https://search.arvasarchive.org/catalog/vifgm_repositories_2_resources_586_c79#breadcrumbs","type":"document_value","attributes":{"value":{"ref_ssi":"vifgm_repositories_2_resources_586_c79","ref_ssm":["vifgm_repositories_2_resources_586_c79"],"id":"vifgm_repositories_2_resources_586_c79","ead_ssi":"vifgm_repositories_2_resources_586","_root_":"vifgm_repositories_2_resources_586","_nest_parent_":"vifgm_repositories_2_resources_586","parent_ssi":"vifgm_repositories_2_resources_586","parent_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"parent_ids_ssim":["vifgm_repositories_2_resources_586"],"title_filing_ssi":"\"500 Tempting Salads and Dressings - 500 delicious Salad Recipes\" pamphlet - Culinary Arts Institute","title_ssm":["\"500 Tempting Salads and Dressings - 500 delicious Salad Recipes\" pamphlet - Culinary Arts Institute"],"title_tesim":["\"500 Tempting Salads and Dressings - 500 delicious Salad Recipes\" pamphlet - Culinary Arts Institute"],"normalized_title_ssm":["\"500 Tempting Salads and Dressings - 500 delicious Salad Recipes\" pamphlet - Culinary Arts Institute, 1951"],"text":["\"500 Tempting Salads and Dressings - 500 delicious Salad Recipes\" pamphlet - Culinary Arts Institute, 1951","Cookbooks and cooking pamphlets collection, 1910/2008","Box 3","Folder 9"],"parent_unittitles_ssm":["Cookbooks and cooking pamphlets collection, 1910/2008"],"parent_unittitles_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"normalized_date_ssm":["1951"],"unitdate_other_ssim":["1951"],"level_ssm":["File"],"level_ssim":["File"],"component_level_isim":[1],"sort_isi":79,"repository_ssim":["George Mason University"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"containers_ssim":["Box 3","Folder 9"],"has_online_content_ssim":["false"],"child_component_count_isi":0,"parent_access_restrict_tesm":["There are no access restrictions."],"parent_access_terms_tesm":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"date_range_isim":[1951],"_nest_path_":"/components#78","timestamp":"2026-08-14T22:35:01.774Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"vifgm_repositories_2_resources_586","ead_ssi":"vifgm_repositories_2_resources_586","_root_":"vifgm_repositories_2_resources_586","_nest_parent_":"vifgm_repositories_2_resources_586","ead_source_url_ssi":"data/oai/GMU/repositories_2_resources_586.xml","title_ssm":["Cookbooks and cooking pamphlets collection"],"title_tesim":["Cookbooks and cooking pamphlets collection"],"unitdate_ssm":["circa 1910s - 2008"],"unitdate_inclusive_ssm":["circa 1910s - 2008"],"normalized_date_ssm":["1910/2008"],"normalized_title_ssm":["Cookbooks and cooking pamphlets collection, 1910/2008"],"text":["Cookbooks and cooking pamphlets collection, 1910/2008","C0320","/repositories/2/resources/586","Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America","There are no access restrictions.","This collection is arranged chronologically and alphabetically by year.","\"'Women: Representations in Advertising.' Adage. (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984).","The world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"","Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.","The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.","The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.","George Mason University. Libraries. Special Collections Research Center","English"],"collection_title_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["C0320","/repositories/2/resources/586"],"unitid_tesim":["C0320","/repositories/2/resources/586"],"repository_ssm":["George Mason University"],"repository_ssim":["George Mason University"],"creator_corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"creators_ssim":["George Mason University. Libraries. Special Collections Research Center"],"access_terms_ssm":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"acqinfo_ssim":["Donated by Iowa State University in February 2019."],"access_subjects_ssim":["Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America"],"access_subjects_ssm":["Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America"],"has_online_content_ssim":["false"],"extent_ssm":["2.5 linear feet (7 boxes)"],"extent_tesim":["2.5 linear feet (7 boxes)"],"date_range_isim":[1910,1911,1912,1913,1914,1915,1916,1917,1918,1919,1920,1921,1922,1923,1924,1925,1926,1927,1928,1929,1930,1931,1932,1933,1934,1935,1936,1937,1938,1939,1940,1941,1942,1943,1944,1945,1946,1947,1948,1949,1950,1951,1952,1953,1954,1955,1956,1957,1958,1959,1960,1961,1962,1963,1964,1965,1966,1967,1968,1969,1970,1971,1972,1973,1974,1975,1976,1977,1978,1979,1980,1981,1982,1983,1984,1985,1986,1987,1988,1989,1990,1991,1992,1993,1994,1995,1996,1997,1998,1999,2000,2001,2002,2003,2004,2005,2006,2007,2008],"accessrestrict_html_tesm":["\u003cp\u003eThere are no access restrictions.\u003c/p\u003e  "],"accessrestrict_heading_ssm":["Access Restrictions"],"accessrestrict_tesim":["There are no access restrictions."],"arrangement_html_tesm":["\u003cp\u003eThis collection is arranged chronologically and alphabetically by year.\u003c/p\u003e  "],"arrangement_heading_ssm":["Arrangement"],"arrangement_tesim":["This collection is arranged chronologically and alphabetically by year."],"bibliography_html_tesm":["\u003cp\u003e\"'Women: Representations in Advertising.' Adage.\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984).\u003c/p\u003e    ","\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e\n  "],"bibliography_heading_ssm":["Bibliography"],"bibliography_tesim":["\"'Women: Representations in Advertising.' Adage. (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984)."],"bioghist_html_tesm":["\u003cp\u003eThe world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"\u003c/p\u003e  "],"bioghist_heading_ssm":["Historical Note"],"bioghist_tesim":["The world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\""],"prefercite_html_tesm":["\u003cp\u003eCookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries.\u003c/p\u003e  "],"prefercite_tesim":["Cookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries."],"processinfo_html_tesm":["\u003cp\u003eProcessing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.\u003c/p\u003e  "],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019."],"relatedmaterial_html_tesm":["\u003cp\u003eThe Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the \u003cextptr href=\"https://scrc.gmu.edu/rare.php\" title=\"Rosemary Poole Cookbook Collection\" show=\"new\"\u003e\u003c/extptr\u003e and the \u003cextptr href=\"https://scrc.gmu.edu/finding_aids/fairfaxcookbook.html\" title=\"Elizabeth Fairfax cookbook.\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/p\u003e  "],"relatedmaterial_heading_ssm":["Related Material"],"relatedmaterial_tesim":["The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the"],"scopecontent_html_tesm":["\u003cp\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.\u003c/p\u003e  "],"scopecontent_heading_ssm":["Scope and Content"],"scopecontent_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers."],"userestrict_html_tesm":["\u003cp\u003eThe copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)\u003c/p\u003e  "],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"abstract_html_tesm":["\u003cabstract id=\"aspace_ref348\"\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.\u003c/abstract\u003e\n    "],"abstract_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s."],"corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"names_ssim":["George Mason University. Libraries. Special Collections Research Center"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":180,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"timestamp":"2026-08-14T22:35:01.774Z"}]}},"label":"Breadcrumbs"}}},"links":{"self":"https://search.arvasarchive.org/catalog/vifgm_repositories_2_resources_586_c79"}},{"id":"vifgm_repositories_2_resources_586_c89","type":"File","attributes":{"title":"\"500 Ways To Make Tasty Sandwiches\" pamphlet - Culinary Arts Institute, 1952","breadcrumbs":{"id":"https://search.arvasarchive.org/catalog/vifgm_repositories_2_resources_586_c89#breadcrumbs","type":"document_value","attributes":{"value":{"ref_ssi":"vifgm_repositories_2_resources_586_c89","ref_ssm":["vifgm_repositories_2_resources_586_c89"],"id":"vifgm_repositories_2_resources_586_c89","ead_ssi":"vifgm_repositories_2_resources_586","_root_":"vifgm_repositories_2_resources_586","_nest_parent_":"vifgm_repositories_2_resources_586","parent_ssi":"vifgm_repositories_2_resources_586","parent_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"parent_ids_ssim":["vifgm_repositories_2_resources_586"],"title_filing_ssi":"\"500 Ways To Make Tasty Sandwiches\" pamphlet - Culinary Arts Institute","title_ssm":["\"500 Ways To Make Tasty Sandwiches\" pamphlet - Culinary Arts Institute"],"title_tesim":["\"500 Ways To Make Tasty Sandwiches\" pamphlet - Culinary Arts Institute"],"normalized_title_ssm":["\"500 Ways To Make Tasty Sandwiches\" pamphlet - Culinary Arts Institute, 1952"],"text":["\"500 Ways To Make Tasty Sandwiches\" pamphlet - Culinary Arts Institute, 1952","Cookbooks and cooking pamphlets collection, 1910/2008","Box 3","Folder 19"],"parent_unittitles_ssm":["Cookbooks and cooking pamphlets collection, 1910/2008"],"parent_unittitles_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"normalized_date_ssm":["1952"],"unitdate_other_ssim":["1952"],"level_ssm":["File"],"level_ssim":["File"],"component_level_isim":[1],"sort_isi":89,"repository_ssim":["George Mason University"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"containers_ssim":["Box 3","Folder 19"],"has_online_content_ssim":["false"],"child_component_count_isi":0,"parent_access_restrict_tesm":["There are no access restrictions."],"parent_access_terms_tesm":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"date_range_isim":[1952],"_nest_path_":"/components#88","timestamp":"2026-08-14T22:35:01.774Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"vifgm_repositories_2_resources_586","ead_ssi":"vifgm_repositories_2_resources_586","_root_":"vifgm_repositories_2_resources_586","_nest_parent_":"vifgm_repositories_2_resources_586","ead_source_url_ssi":"data/oai/GMU/repositories_2_resources_586.xml","title_ssm":["Cookbooks and cooking pamphlets collection"],"title_tesim":["Cookbooks and cooking pamphlets collection"],"unitdate_ssm":["circa 1910s - 2008"],"unitdate_inclusive_ssm":["circa 1910s - 2008"],"normalized_date_ssm":["1910/2008"],"normalized_title_ssm":["Cookbooks and cooking pamphlets collection, 1910/2008"],"text":["Cookbooks and cooking pamphlets collection, 1910/2008","C0320","/repositories/2/resources/586","Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America","There are no access restrictions.","This collection is arranged chronologically and alphabetically by year.","\"'Women: Representations in Advertising.' Adage. (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984).","The world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"","Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.","The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.","The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.","George Mason University. Libraries. Special Collections Research Center","English"],"collection_title_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["C0320","/repositories/2/resources/586"],"unitid_tesim":["C0320","/repositories/2/resources/586"],"repository_ssm":["George Mason University"],"repository_ssim":["George Mason University"],"creator_corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"creators_ssim":["George Mason University. Libraries. Special Collections Research Center"],"access_terms_ssm":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"acqinfo_ssim":["Donated by Iowa State University in February 2019."],"access_subjects_ssim":["Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America"],"access_subjects_ssm":["Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America"],"has_online_content_ssim":["false"],"extent_ssm":["2.5 linear feet (7 boxes)"],"extent_tesim":["2.5 linear feet (7 boxes)"],"date_range_isim":[1910,1911,1912,1913,1914,1915,1916,1917,1918,1919,1920,1921,1922,1923,1924,1925,1926,1927,1928,1929,1930,1931,1932,1933,1934,1935,1936,1937,1938,1939,1940,1941,1942,1943,1944,1945,1946,1947,1948,1949,1950,1951,1952,1953,1954,1955,1956,1957,1958,1959,1960,1961,1962,1963,1964,1965,1966,1967,1968,1969,1970,1971,1972,1973,1974,1975,1976,1977,1978,1979,1980,1981,1982,1983,1984,1985,1986,1987,1988,1989,1990,1991,1992,1993,1994,1995,1996,1997,1998,1999,2000,2001,2002,2003,2004,2005,2006,2007,2008],"accessrestrict_html_tesm":["\u003cp\u003eThere are no access restrictions.\u003c/p\u003e  "],"accessrestrict_heading_ssm":["Access Restrictions"],"accessrestrict_tesim":["There are no access restrictions."],"arrangement_html_tesm":["\u003cp\u003eThis collection is arranged chronologically and alphabetically by year.\u003c/p\u003e  "],"arrangement_heading_ssm":["Arrangement"],"arrangement_tesim":["This collection is arranged chronologically and alphabetically by year."],"bibliography_html_tesm":["\u003cp\u003e\"'Women: Representations in Advertising.' Adage.\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984).\u003c/p\u003e    ","\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e\n  "],"bibliography_heading_ssm":["Bibliography"],"bibliography_tesim":["\"'Women: Representations in Advertising.' Adage. (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984)."],"bioghist_html_tesm":["\u003cp\u003eThe world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"\u003c/p\u003e  "],"bioghist_heading_ssm":["Historical Note"],"bioghist_tesim":["The world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\""],"prefercite_html_tesm":["\u003cp\u003eCookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries.\u003c/p\u003e  "],"prefercite_tesim":["Cookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries."],"processinfo_html_tesm":["\u003cp\u003eProcessing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.\u003c/p\u003e  "],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019."],"relatedmaterial_html_tesm":["\u003cp\u003eThe Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the \u003cextptr href=\"https://scrc.gmu.edu/rare.php\" title=\"Rosemary Poole Cookbook Collection\" show=\"new\"\u003e\u003c/extptr\u003e and the \u003cextptr href=\"https://scrc.gmu.edu/finding_aids/fairfaxcookbook.html\" title=\"Elizabeth Fairfax cookbook.\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/p\u003e  "],"relatedmaterial_heading_ssm":["Related Material"],"relatedmaterial_tesim":["The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the"],"scopecontent_html_tesm":["\u003cp\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.\u003c/p\u003e  "],"scopecontent_heading_ssm":["Scope and Content"],"scopecontent_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers."],"userestrict_html_tesm":["\u003cp\u003eThe copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)\u003c/p\u003e  "],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"abstract_html_tesm":["\u003cabstract id=\"aspace_ref348\"\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.\u003c/abstract\u003e\n    "],"abstract_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s."],"corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"names_ssim":["George Mason University. Libraries. Special Collections Research Center"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":180,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"timestamp":"2026-08-14T22:35:01.774Z"}]}},"label":"Breadcrumbs"}}},"links":{"self":"https://search.arvasarchive.org/catalog/vifgm_repositories_2_resources_586_c89"}},{"id":"vifgm_repositories_2_resources_586_c67","type":"File","attributes":{"title":"\"50 Wonderful Ways to use Cheese\" pamphlet - American Dairy Association","breadcrumbs":{"id":"https://search.arvasarchive.org/catalog/vifgm_repositories_2_resources_586_c67#breadcrumbs","type":"document_value","attributes":{"value":{"ref_ssi":"vifgm_repositories_2_resources_586_c67","ref_ssm":["vifgm_repositories_2_resources_586_c67"],"id":"vifgm_repositories_2_resources_586_c67","ead_ssi":"vifgm_repositories_2_resources_586","_root_":"vifgm_repositories_2_resources_586","_nest_parent_":"vifgm_repositories_2_resources_586","parent_ssi":"vifgm_repositories_2_resources_586","parent_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"parent_ids_ssim":["vifgm_repositories_2_resources_586"],"title_filing_ssi":"\"50 Wonderful Ways to use Cheese\" pamphlet - American Dairy Association","title_ssm":["\"50 Wonderful Ways to use Cheese\" pamphlet - American Dairy Association"],"title_tesim":["\"50 Wonderful Ways to use Cheese\" pamphlet - American Dairy Association"],"normalized_title_ssm":["\"50 Wonderful Ways to use Cheese\" pamphlet - American Dairy Association"],"text":["\"50 Wonderful Ways to use Cheese\" pamphlet - American Dairy Association","Cookbooks and cooking pamphlets collection, 1910/2008","Box 2","Folder 35"],"parent_unittitles_ssm":["Cookbooks and cooking pamphlets collection, 1910/2008"],"parent_unittitles_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"unitdate_other_ssim":["circa 1950s"],"level_ssm":["File"],"level_ssim":["File"],"component_level_isim":[1],"sort_isi":67,"repository_ssim":["George Mason University"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"containers_ssim":["Box 2","Folder 35"],"has_online_content_ssim":["false"],"child_component_count_isi":0,"parent_access_restrict_tesm":["There are no access restrictions."],"parent_access_terms_tesm":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"_nest_path_":"/components#66","timestamp":"2026-08-14T22:35:01.774Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"vifgm_repositories_2_resources_586","ead_ssi":"vifgm_repositories_2_resources_586","_root_":"vifgm_repositories_2_resources_586","_nest_parent_":"vifgm_repositories_2_resources_586","ead_source_url_ssi":"data/oai/GMU/repositories_2_resources_586.xml","title_ssm":["Cookbooks and cooking pamphlets collection"],"title_tesim":["Cookbooks and cooking pamphlets collection"],"unitdate_ssm":["circa 1910s - 2008"],"unitdate_inclusive_ssm":["circa 1910s - 2008"],"normalized_date_ssm":["1910/2008"],"normalized_title_ssm":["Cookbooks and cooking pamphlets collection, 1910/2008"],"text":["Cookbooks and cooking pamphlets collection, 1910/2008","C0320","/repositories/2/resources/586","Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America","There are no access restrictions.","This collection is arranged chronologically and alphabetically by year.","\"'Women: Representations in Advertising.' Adage. (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984).","The world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"","Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.","The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.","The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.","George Mason University. Libraries. Special Collections Research Center","English"],"collection_title_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["C0320","/repositories/2/resources/586"],"unitid_tesim":["C0320","/repositories/2/resources/586"],"repository_ssm":["George Mason University"],"repository_ssim":["George Mason University"],"creator_corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"creators_ssim":["George Mason University. Libraries. Special Collections Research Center"],"access_terms_ssm":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"acqinfo_ssim":["Donated by Iowa State University in February 2019."],"access_subjects_ssim":["Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America"],"access_subjects_ssm":["Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America"],"has_online_content_ssim":["false"],"extent_ssm":["2.5 linear feet (7 boxes)"],"extent_tesim":["2.5 linear feet (7 boxes)"],"date_range_isim":[1910,1911,1912,1913,1914,1915,1916,1917,1918,1919,1920,1921,1922,1923,1924,1925,1926,1927,1928,1929,1930,1931,1932,1933,1934,1935,1936,1937,1938,1939,1940,1941,1942,1943,1944,1945,1946,1947,1948,1949,1950,1951,1952,1953,1954,1955,1956,1957,1958,1959,1960,1961,1962,1963,1964,1965,1966,1967,1968,1969,1970,1971,1972,1973,1974,1975,1976,1977,1978,1979,1980,1981,1982,1983,1984,1985,1986,1987,1988,1989,1990,1991,1992,1993,1994,1995,1996,1997,1998,1999,2000,2001,2002,2003,2004,2005,2006,2007,2008],"accessrestrict_html_tesm":["\u003cp\u003eThere are no access restrictions.\u003c/p\u003e  "],"accessrestrict_heading_ssm":["Access Restrictions"],"accessrestrict_tesim":["There are no access restrictions."],"arrangement_html_tesm":["\u003cp\u003eThis collection is arranged chronologically and alphabetically by year.\u003c/p\u003e  "],"arrangement_heading_ssm":["Arrangement"],"arrangement_tesim":["This collection is arranged chronologically and alphabetically by year."],"bibliography_html_tesm":["\u003cp\u003e\"'Women: Representations in Advertising.' Adage.\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984).\u003c/p\u003e    ","\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e\n  "],"bibliography_heading_ssm":["Bibliography"],"bibliography_tesim":["\"'Women: Representations in Advertising.' Adage. (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984)."],"bioghist_html_tesm":["\u003cp\u003eThe world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"\u003c/p\u003e  "],"bioghist_heading_ssm":["Historical Note"],"bioghist_tesim":["The world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\""],"prefercite_html_tesm":["\u003cp\u003eCookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries.\u003c/p\u003e  "],"prefercite_tesim":["Cookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries."],"processinfo_html_tesm":["\u003cp\u003eProcessing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.\u003c/p\u003e  "],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019."],"relatedmaterial_html_tesm":["\u003cp\u003eThe Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the \u003cextptr href=\"https://scrc.gmu.edu/rare.php\" title=\"Rosemary Poole Cookbook Collection\" show=\"new\"\u003e\u003c/extptr\u003e and the \u003cextptr href=\"https://scrc.gmu.edu/finding_aids/fairfaxcookbook.html\" title=\"Elizabeth Fairfax cookbook.\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/p\u003e  "],"relatedmaterial_heading_ssm":["Related Material"],"relatedmaterial_tesim":["The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the"],"scopecontent_html_tesm":["\u003cp\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.\u003c/p\u003e  "],"scopecontent_heading_ssm":["Scope and Content"],"scopecontent_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers."],"userestrict_html_tesm":["\u003cp\u003eThe copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)\u003c/p\u003e  "],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"abstract_html_tesm":["\u003cabstract id=\"aspace_ref348\"\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.\u003c/abstract\u003e\n    "],"abstract_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s."],"corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"names_ssim":["George Mason University. Libraries. Special Collections Research Center"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":180,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"timestamp":"2026-08-14T22:35:01.774Z"}]}},"label":"Breadcrumbs"}}},"links":{"self":"https://search.arvasarchive.org/catalog/vifgm_repositories_2_resources_586_c67"}},{"id":"vifgm_repositories_2_resources_586_c68","type":"File","attributes":{"title":"\"75 Glamorous Rice Dishes Economical, Too\" pamphlet - Louisiana State Rice Milling Company, Inc.","breadcrumbs":{"id":"https://search.arvasarchive.org/catalog/vifgm_repositories_2_resources_586_c68#breadcrumbs","type":"document_value","attributes":{"value":{"ref_ssi":"vifgm_repositories_2_resources_586_c68","ref_ssm":["vifgm_repositories_2_resources_586_c68"],"id":"vifgm_repositories_2_resources_586_c68","ead_ssi":"vifgm_repositories_2_resources_586","_root_":"vifgm_repositories_2_resources_586","_nest_parent_":"vifgm_repositories_2_resources_586","parent_ssi":"vifgm_repositories_2_resources_586","parent_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"parent_ids_ssim":["vifgm_repositories_2_resources_586"],"title_filing_ssi":"\"75 Glamorous Rice Dishes Economical, Too\" pamphlet - Louisiana State Rice Milling Company, Inc.","title_ssm":["\"75 Glamorous Rice Dishes Economical, Too\" pamphlet - Louisiana State Rice Milling Company, Inc."],"title_tesim":["\"75 Glamorous Rice Dishes Economical, Too\" pamphlet - Louisiana State Rice Milling Company, Inc."],"normalized_title_ssm":["\"75 Glamorous Rice Dishes Economical, Too\" pamphlet - Louisiana State Rice Milling Company, Inc."],"text":["\"75 Glamorous Rice Dishes Economical, Too\" pamphlet - Louisiana State Rice Milling Company, Inc.","Cookbooks and cooking pamphlets collection, 1910/2008","Box 2","Folder 36"],"parent_unittitles_ssm":["Cookbooks and cooking pamphlets collection, 1910/2008"],"parent_unittitles_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"unitdate_other_ssim":["circa 1950s"],"level_ssm":["File"],"level_ssim":["File"],"component_level_isim":[1],"sort_isi":68,"repository_ssim":["George Mason University"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"containers_ssim":["Box 2","Folder 36"],"has_online_content_ssim":["false"],"child_component_count_isi":0,"parent_access_restrict_tesm":["There are no access restrictions."],"parent_access_terms_tesm":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"_nest_path_":"/components#67","timestamp":"2026-08-14T22:35:01.774Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"vifgm_repositories_2_resources_586","ead_ssi":"vifgm_repositories_2_resources_586","_root_":"vifgm_repositories_2_resources_586","_nest_parent_":"vifgm_repositories_2_resources_586","ead_source_url_ssi":"data/oai/GMU/repositories_2_resources_586.xml","title_ssm":["Cookbooks and cooking pamphlets collection"],"title_tesim":["Cookbooks and cooking pamphlets collection"],"unitdate_ssm":["circa 1910s - 2008"],"unitdate_inclusive_ssm":["circa 1910s - 2008"],"normalized_date_ssm":["1910/2008"],"normalized_title_ssm":["Cookbooks and cooking pamphlets collection, 1910/2008"],"text":["Cookbooks and cooking pamphlets collection, 1910/2008","C0320","/repositories/2/resources/586","Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America","There are no access restrictions.","This collection is arranged chronologically and alphabetically by year.","\"'Women: Representations in Advertising.' Adage. (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984).","The world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"","Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.","The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.","The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.","George Mason University. Libraries. Special Collections Research Center","English"],"collection_title_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["C0320","/repositories/2/resources/586"],"unitid_tesim":["C0320","/repositories/2/resources/586"],"repository_ssm":["George Mason University"],"repository_ssim":["George Mason University"],"creator_corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"creators_ssim":["George Mason University. Libraries. Special Collections Research Center"],"access_terms_ssm":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"acqinfo_ssim":["Donated by Iowa State University in February 2019."],"access_subjects_ssim":["Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America"],"access_subjects_ssm":["Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America"],"has_online_content_ssim":["false"],"extent_ssm":["2.5 linear feet (7 boxes)"],"extent_tesim":["2.5 linear feet (7 boxes)"],"date_range_isim":[1910,1911,1912,1913,1914,1915,1916,1917,1918,1919,1920,1921,1922,1923,1924,1925,1926,1927,1928,1929,1930,1931,1932,1933,1934,1935,1936,1937,1938,1939,1940,1941,1942,1943,1944,1945,1946,1947,1948,1949,1950,1951,1952,1953,1954,1955,1956,1957,1958,1959,1960,1961,1962,1963,1964,1965,1966,1967,1968,1969,1970,1971,1972,1973,1974,1975,1976,1977,1978,1979,1980,1981,1982,1983,1984,1985,1986,1987,1988,1989,1990,1991,1992,1993,1994,1995,1996,1997,1998,1999,2000,2001,2002,2003,2004,2005,2006,2007,2008],"accessrestrict_html_tesm":["\u003cp\u003eThere are no access restrictions.\u003c/p\u003e  "],"accessrestrict_heading_ssm":["Access Restrictions"],"accessrestrict_tesim":["There are no access restrictions."],"arrangement_html_tesm":["\u003cp\u003eThis collection is arranged chronologically and alphabetically by year.\u003c/p\u003e  "],"arrangement_heading_ssm":["Arrangement"],"arrangement_tesim":["This collection is arranged chronologically and alphabetically by year."],"bibliography_html_tesm":["\u003cp\u003e\"'Women: Representations in Advertising.' Adage.\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984).\u003c/p\u003e    ","\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e\n  "],"bibliography_heading_ssm":["Bibliography"],"bibliography_tesim":["\"'Women: Representations in Advertising.' Adage. (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984)."],"bioghist_html_tesm":["\u003cp\u003eThe world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"\u003c/p\u003e  "],"bioghist_heading_ssm":["Historical Note"],"bioghist_tesim":["The world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\""],"prefercite_html_tesm":["\u003cp\u003eCookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries.\u003c/p\u003e  "],"prefercite_tesim":["Cookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries."],"processinfo_html_tesm":["\u003cp\u003eProcessing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.\u003c/p\u003e  "],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019."],"relatedmaterial_html_tesm":["\u003cp\u003eThe Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the \u003cextptr href=\"https://scrc.gmu.edu/rare.php\" title=\"Rosemary Poole Cookbook Collection\" show=\"new\"\u003e\u003c/extptr\u003e and the \u003cextptr href=\"https://scrc.gmu.edu/finding_aids/fairfaxcookbook.html\" title=\"Elizabeth Fairfax cookbook.\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/p\u003e  "],"relatedmaterial_heading_ssm":["Related Material"],"relatedmaterial_tesim":["The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the"],"scopecontent_html_tesm":["\u003cp\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.\u003c/p\u003e  "],"scopecontent_heading_ssm":["Scope and Content"],"scopecontent_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers."],"userestrict_html_tesm":["\u003cp\u003eThe copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)\u003c/p\u003e  "],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"abstract_html_tesm":["\u003cabstract id=\"aspace_ref348\"\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.\u003c/abstract\u003e\n    "],"abstract_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s."],"corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"names_ssim":["George Mason University. Libraries. Special Collections Research Center"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":180,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"timestamp":"2026-08-14T22:35:01.774Z"}]}},"label":"Breadcrumbs"}}},"links":{"self":"https://search.arvasarchive.org/catalog/vifgm_repositories_2_resources_586_c68"}},{"id":"vifgm_repositories_2_resources_586_c109","type":"File","attributes":{"title":"\"9th Grand National Cook Book\" pamphlet - Pillsbury Company, 1958","breadcrumbs":{"id":"https://search.arvasarchive.org/catalog/vifgm_repositories_2_resources_586_c109#breadcrumbs","type":"document_value","attributes":{"value":{"ref_ssi":"vifgm_repositories_2_resources_586_c109","ref_ssm":["vifgm_repositories_2_resources_586_c109"],"id":"vifgm_repositories_2_resources_586_c109","ead_ssi":"vifgm_repositories_2_resources_586","_root_":"vifgm_repositories_2_resources_586","_nest_parent_":"vifgm_repositories_2_resources_586","parent_ssi":"vifgm_repositories_2_resources_586","parent_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"parent_ids_ssim":["vifgm_repositories_2_resources_586"],"title_filing_ssi":"\"9th Grand National Cook Book\" pamphlet - Pillsbury Company","title_ssm":["\"9th Grand National Cook Book\" pamphlet - Pillsbury Company"],"title_tesim":["\"9th Grand National Cook Book\" pamphlet - Pillsbury Company"],"normalized_title_ssm":["\"9th Grand National Cook Book\" pamphlet - Pillsbury Company, 1958"],"text":["\"9th Grand National Cook Book\" pamphlet - Pillsbury Company, 1958","Cookbooks and cooking pamphlets collection, 1910/2008","Box 4","Folder 10"],"parent_unittitles_ssm":["Cookbooks and cooking pamphlets collection, 1910/2008"],"parent_unittitles_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"normalized_date_ssm":["1958"],"unitdate_other_ssim":["circa 1958"],"level_ssm":["File"],"level_ssim":["File"],"component_level_isim":[1],"sort_isi":109,"repository_ssim":["George Mason University"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"containers_ssim":["Box 4","Folder 10"],"has_online_content_ssim":["false"],"child_component_count_isi":0,"parent_access_restrict_tesm":["There are no access restrictions."],"parent_access_terms_tesm":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"date_range_isim":[1958],"_nest_path_":"/components#108","timestamp":"2026-08-14T22:35:01.774Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"vifgm_repositories_2_resources_586","ead_ssi":"vifgm_repositories_2_resources_586","_root_":"vifgm_repositories_2_resources_586","_nest_parent_":"vifgm_repositories_2_resources_586","ead_source_url_ssi":"data/oai/GMU/repositories_2_resources_586.xml","title_ssm":["Cookbooks and cooking pamphlets collection"],"title_tesim":["Cookbooks and cooking pamphlets collection"],"unitdate_ssm":["circa 1910s - 2008"],"unitdate_inclusive_ssm":["circa 1910s - 2008"],"normalized_date_ssm":["1910/2008"],"normalized_title_ssm":["Cookbooks and cooking pamphlets collection, 1910/2008"],"text":["Cookbooks and cooking pamphlets collection, 1910/2008","C0320","/repositories/2/resources/586","Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America","There are no access restrictions.","This collection is arranged chronologically and alphabetically by year.","\"'Women: Representations in Advertising.' Adage. (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984).","The world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"","Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.","The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.","The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.","George Mason University. Libraries. Special Collections Research Center","English"],"collection_title_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["C0320","/repositories/2/resources/586"],"unitid_tesim":["C0320","/repositories/2/resources/586"],"repository_ssm":["George Mason University"],"repository_ssim":["George Mason University"],"creator_corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"creators_ssim":["George Mason University. Libraries. Special Collections Research Center"],"access_terms_ssm":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"acqinfo_ssim":["Donated by Iowa State University in February 2019."],"access_subjects_ssim":["Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America"],"access_subjects_ssm":["Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America"],"has_online_content_ssim":["false"],"extent_ssm":["2.5 linear feet (7 boxes)"],"extent_tesim":["2.5 linear feet (7 boxes)"],"date_range_isim":[1910,1911,1912,1913,1914,1915,1916,1917,1918,1919,1920,1921,1922,1923,1924,1925,1926,1927,1928,1929,1930,1931,1932,1933,1934,1935,1936,1937,1938,1939,1940,1941,1942,1943,1944,1945,1946,1947,1948,1949,1950,1951,1952,1953,1954,1955,1956,1957,1958,1959,1960,1961,1962,1963,1964,1965,1966,1967,1968,1969,1970,1971,1972,1973,1974,1975,1976,1977,1978,1979,1980,1981,1982,1983,1984,1985,1986,1987,1988,1989,1990,1991,1992,1993,1994,1995,1996,1997,1998,1999,2000,2001,2002,2003,2004,2005,2006,2007,2008],"accessrestrict_html_tesm":["\u003cp\u003eThere are no access restrictions.\u003c/p\u003e  "],"accessrestrict_heading_ssm":["Access Restrictions"],"accessrestrict_tesim":["There are no access restrictions."],"arrangement_html_tesm":["\u003cp\u003eThis collection is arranged chronologically and alphabetically by year.\u003c/p\u003e  "],"arrangement_heading_ssm":["Arrangement"],"arrangement_tesim":["This collection is arranged chronologically and alphabetically by year."],"bibliography_html_tesm":["\u003cp\u003e\"'Women: Representations in Advertising.' Adage.\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984).\u003c/p\u003e    ","\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e\n  "],"bibliography_heading_ssm":["Bibliography"],"bibliography_tesim":["\"'Women: Representations in Advertising.' Adage. (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984)."],"bioghist_html_tesm":["\u003cp\u003eThe world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"\u003c/p\u003e  "],"bioghist_heading_ssm":["Historical Note"],"bioghist_tesim":["The world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\""],"prefercite_html_tesm":["\u003cp\u003eCookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries.\u003c/p\u003e  "],"prefercite_tesim":["Cookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries."],"processinfo_html_tesm":["\u003cp\u003eProcessing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.\u003c/p\u003e  "],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019."],"relatedmaterial_html_tesm":["\u003cp\u003eThe Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the \u003cextptr href=\"https://scrc.gmu.edu/rare.php\" title=\"Rosemary Poole Cookbook Collection\" show=\"new\"\u003e\u003c/extptr\u003e and the \u003cextptr href=\"https://scrc.gmu.edu/finding_aids/fairfaxcookbook.html\" title=\"Elizabeth Fairfax cookbook.\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/p\u003e  "],"relatedmaterial_heading_ssm":["Related Material"],"relatedmaterial_tesim":["The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the"],"scopecontent_html_tesm":["\u003cp\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.\u003c/p\u003e  "],"scopecontent_heading_ssm":["Scope and Content"],"scopecontent_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers."],"userestrict_html_tesm":["\u003cp\u003eThe copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)\u003c/p\u003e  "],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"abstract_html_tesm":["\u003cabstract id=\"aspace_ref348\"\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.\u003c/abstract\u003e\n    "],"abstract_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s."],"corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"names_ssim":["George Mason University. Libraries. Special Collections Research Center"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":180,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"timestamp":"2026-08-14T22:35:01.774Z"}]}},"label":"Breadcrumbs"}}},"links":{"self":"https://search.arvasarchive.org/catalog/vifgm_repositories_2_resources_586_c109"}},{"id":"vifgm_repositories_2_resources_586_c39","type":"File","attributes":{"title":"\"A Collection of Special Recipes For Teen Cooks\" pamphlet - The Quaker Oats Company","breadcrumbs":{"id":"https://search.arvasarchive.org/catalog/vifgm_repositories_2_resources_586_c39#breadcrumbs","type":"document_value","attributes":{"value":{"ref_ssi":"vifgm_repositories_2_resources_586_c39","ref_ssm":["vifgm_repositories_2_resources_586_c39"],"id":"vifgm_repositories_2_resources_586_c39","ead_ssi":"vifgm_repositories_2_resources_586","_root_":"vifgm_repositories_2_resources_586","_nest_parent_":"vifgm_repositories_2_resources_586","parent_ssi":"vifgm_repositories_2_resources_586","parent_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"parent_ids_ssim":["vifgm_repositories_2_resources_586"],"title_filing_ssi":"\"A Collection of Special Recipes For Teen Cooks\" pamphlet - The Quaker Oats Company","title_ssm":["\"A Collection of Special Recipes For Teen Cooks\" pamphlet - The Quaker Oats Company"],"title_tesim":["\"A Collection of Special Recipes For Teen Cooks\" pamphlet - The Quaker Oats Company"],"normalized_title_ssm":["\"A Collection of Special Recipes For Teen Cooks\" pamphlet - The Quaker Oats Company"],"text":["\"A Collection of Special Recipes For Teen Cooks\" pamphlet - The Quaker Oats Company","Cookbooks and cooking pamphlets collection, 1910/2008","Box 2","Folder 7"],"parent_unittitles_ssm":["Cookbooks and cooking pamphlets collection, 1910/2008"],"parent_unittitles_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"unitdate_other_ssim":["circa 1950s"],"level_ssm":["File"],"level_ssim":["File"],"component_level_isim":[1],"sort_isi":39,"repository_ssim":["George Mason University"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"containers_ssim":["Box 2","Folder 7"],"has_online_content_ssim":["false"],"child_component_count_isi":0,"parent_access_restrict_tesm":["There are no access restrictions."],"parent_access_terms_tesm":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"_nest_path_":"/components#38","timestamp":"2026-08-14T22:35:01.774Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"vifgm_repositories_2_resources_586","ead_ssi":"vifgm_repositories_2_resources_586","_root_":"vifgm_repositories_2_resources_586","_nest_parent_":"vifgm_repositories_2_resources_586","ead_source_url_ssi":"data/oai/GMU/repositories_2_resources_586.xml","title_ssm":["Cookbooks and cooking pamphlets collection"],"title_tesim":["Cookbooks and cooking pamphlets collection"],"unitdate_ssm":["circa 1910s - 2008"],"unitdate_inclusive_ssm":["circa 1910s - 2008"],"normalized_date_ssm":["1910/2008"],"normalized_title_ssm":["Cookbooks and cooking pamphlets collection, 1910/2008"],"text":["Cookbooks and cooking pamphlets collection, 1910/2008","C0320","/repositories/2/resources/586","Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America","There are no access restrictions.","This collection is arranged chronologically and alphabetically by year.","\"'Women: Representations in Advertising.' Adage. (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984).","The world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"","Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.","The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.","The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.","George Mason University. Libraries. Special Collections Research Center","English"],"collection_title_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["C0320","/repositories/2/resources/586"],"unitid_tesim":["C0320","/repositories/2/resources/586"],"repository_ssm":["George Mason University"],"repository_ssim":["George Mason University"],"creator_corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"creators_ssim":["George Mason University. Libraries. Special Collections Research Center"],"access_terms_ssm":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"acqinfo_ssim":["Donated by Iowa State University in February 2019."],"access_subjects_ssim":["Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America"],"access_subjects_ssm":["Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America"],"has_online_content_ssim":["false"],"extent_ssm":["2.5 linear feet (7 boxes)"],"extent_tesim":["2.5 linear feet (7 boxes)"],"date_range_isim":[1910,1911,1912,1913,1914,1915,1916,1917,1918,1919,1920,1921,1922,1923,1924,1925,1926,1927,1928,1929,1930,1931,1932,1933,1934,1935,1936,1937,1938,1939,1940,1941,1942,1943,1944,1945,1946,1947,1948,1949,1950,1951,1952,1953,1954,1955,1956,1957,1958,1959,1960,1961,1962,1963,1964,1965,1966,1967,1968,1969,1970,1971,1972,1973,1974,1975,1976,1977,1978,1979,1980,1981,1982,1983,1984,1985,1986,1987,1988,1989,1990,1991,1992,1993,1994,1995,1996,1997,1998,1999,2000,2001,2002,2003,2004,2005,2006,2007,2008],"accessrestrict_html_tesm":["\u003cp\u003eThere are no access restrictions.\u003c/p\u003e  "],"accessrestrict_heading_ssm":["Access Restrictions"],"accessrestrict_tesim":["There are no access restrictions."],"arrangement_html_tesm":["\u003cp\u003eThis collection is arranged chronologically and alphabetically by year.\u003c/p\u003e  "],"arrangement_heading_ssm":["Arrangement"],"arrangement_tesim":["This collection is arranged chronologically and alphabetically by year."],"bibliography_html_tesm":["\u003cp\u003e\"'Women: Representations in Advertising.' Adage.\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984).\u003c/p\u003e    ","\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e\n  "],"bibliography_heading_ssm":["Bibliography"],"bibliography_tesim":["\"'Women: Representations in Advertising.' Adage. (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984)."],"bioghist_html_tesm":["\u003cp\u003eThe world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"\u003c/p\u003e  "],"bioghist_heading_ssm":["Historical Note"],"bioghist_tesim":["The world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\""],"prefercite_html_tesm":["\u003cp\u003eCookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries.\u003c/p\u003e  "],"prefercite_tesim":["Cookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries."],"processinfo_html_tesm":["\u003cp\u003eProcessing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.\u003c/p\u003e  "],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019."],"relatedmaterial_html_tesm":["\u003cp\u003eThe Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the \u003cextptr href=\"https://scrc.gmu.edu/rare.php\" title=\"Rosemary Poole Cookbook Collection\" show=\"new\"\u003e\u003c/extptr\u003e and the \u003cextptr href=\"https://scrc.gmu.edu/finding_aids/fairfaxcookbook.html\" title=\"Elizabeth Fairfax cookbook.\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/p\u003e  "],"relatedmaterial_heading_ssm":["Related Material"],"relatedmaterial_tesim":["The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the"],"scopecontent_html_tesm":["\u003cp\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.\u003c/p\u003e  "],"scopecontent_heading_ssm":["Scope and Content"],"scopecontent_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers."],"userestrict_html_tesm":["\u003cp\u003eThe copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)\u003c/p\u003e  "],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"abstract_html_tesm":["\u003cabstract id=\"aspace_ref348\"\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.\u003c/abstract\u003e\n    "],"abstract_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s."],"corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"names_ssim":["George Mason University. Libraries. Special Collections Research Center"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":180,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"timestamp":"2026-08-14T22:35:01.774Z"}]}},"label":"Breadcrumbs"}}},"links":{"self":"https://search.arvasarchive.org/catalog/vifgm_repositories_2_resources_586_c39"}},{"id":"vifgm_repositories_2_resources_586_c145","type":"File","attributes":{"title":"\"All-American Favorite Recipes With Mazola Corn Oil And Gold Medal Flour\" pamphlet - Betty Crocker, 1960","breadcrumbs":{"id":"https://search.arvasarchive.org/catalog/vifgm_repositories_2_resources_586_c145#breadcrumbs","type":"document_value","attributes":{"value":{"ref_ssi":"vifgm_repositories_2_resources_586_c145","ref_ssm":["vifgm_repositories_2_resources_586_c145"],"id":"vifgm_repositories_2_resources_586_c145","ead_ssi":"vifgm_repositories_2_resources_586","_root_":"vifgm_repositories_2_resources_586","_nest_parent_":"vifgm_repositories_2_resources_586","parent_ssi":"vifgm_repositories_2_resources_586","parent_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"parent_ids_ssim":["vifgm_repositories_2_resources_586"],"title_filing_ssi":"\"All-American Favorite Recipes With Mazola Corn Oil And Gold Medal Flour\" pamphlet - Betty Crocker","title_ssm":["\"All-American Favorite Recipes With Mazola Corn Oil And Gold Medal Flour\" pamphlet - Betty Crocker"],"title_tesim":["\"All-American Favorite Recipes With Mazola Corn Oil And Gold Medal Flour\" pamphlet - Betty Crocker"],"normalized_title_ssm":["\"All-American Favorite Recipes With Mazola Corn Oil And Gold Medal Flour\" pamphlet - Betty Crocker, 1960"],"text":["\"All-American Favorite Recipes With Mazola Corn Oil And Gold Medal Flour\" pamphlet - Betty Crocker, 1960","Cookbooks and cooking pamphlets collection, 1910/2008","Box 6","Folder 3"],"parent_unittitles_ssm":["Cookbooks and cooking pamphlets collection, 1910/2008"],"parent_unittitles_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"normalized_date_ssm":["1960"],"unitdate_other_ssim":["1960"],"level_ssm":["File"],"level_ssim":["File"],"component_level_isim":[1],"sort_isi":145,"repository_ssim":["George Mason University"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"containers_ssim":["Box 6","Folder 3"],"has_online_content_ssim":["false"],"child_component_count_isi":0,"parent_access_restrict_tesm":["There are no access restrictions."],"parent_access_terms_tesm":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"date_range_isim":[1960],"_nest_path_":"/components#144","timestamp":"2026-08-14T22:35:01.774Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"vifgm_repositories_2_resources_586","ead_ssi":"vifgm_repositories_2_resources_586","_root_":"vifgm_repositories_2_resources_586","_nest_parent_":"vifgm_repositories_2_resources_586","ead_source_url_ssi":"data/oai/GMU/repositories_2_resources_586.xml","title_ssm":["Cookbooks and cooking pamphlets collection"],"title_tesim":["Cookbooks and cooking pamphlets collection"],"unitdate_ssm":["circa 1910s - 2008"],"unitdate_inclusive_ssm":["circa 1910s - 2008"],"normalized_date_ssm":["1910/2008"],"normalized_title_ssm":["Cookbooks and cooking pamphlets collection, 1910/2008"],"text":["Cookbooks and cooking pamphlets collection, 1910/2008","C0320","/repositories/2/resources/586","Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America","There are no access restrictions.","This collection is arranged chronologically and alphabetically by year.","\"'Women: Representations in Advertising.' Adage. (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984).","The world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"","Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.","The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.","The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.","George Mason University. Libraries. Special Collections Research Center","English"],"collection_title_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["C0320","/repositories/2/resources/586"],"unitid_tesim":["C0320","/repositories/2/resources/586"],"repository_ssm":["George Mason University"],"repository_ssim":["George Mason University"],"creator_corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"creators_ssim":["George Mason University. Libraries. Special Collections Research Center"],"access_terms_ssm":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"acqinfo_ssim":["Donated by Iowa State University in February 2019."],"access_subjects_ssim":["Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America"],"access_subjects_ssm":["Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America"],"has_online_content_ssim":["false"],"extent_ssm":["2.5 linear feet (7 boxes)"],"extent_tesim":["2.5 linear feet (7 boxes)"],"date_range_isim":[1910,1911,1912,1913,1914,1915,1916,1917,1918,1919,1920,1921,1922,1923,1924,1925,1926,1927,1928,1929,1930,1931,1932,1933,1934,1935,1936,1937,1938,1939,1940,1941,1942,1943,1944,1945,1946,1947,1948,1949,1950,1951,1952,1953,1954,1955,1956,1957,1958,1959,1960,1961,1962,1963,1964,1965,1966,1967,1968,1969,1970,1971,1972,1973,1974,1975,1976,1977,1978,1979,1980,1981,1982,1983,1984,1985,1986,1987,1988,1989,1990,1991,1992,1993,1994,1995,1996,1997,1998,1999,2000,2001,2002,2003,2004,2005,2006,2007,2008],"accessrestrict_html_tesm":["\u003cp\u003eThere are no access restrictions.\u003c/p\u003e  "],"accessrestrict_heading_ssm":["Access Restrictions"],"accessrestrict_tesim":["There are no access restrictions."],"arrangement_html_tesm":["\u003cp\u003eThis collection is arranged chronologically and alphabetically by year.\u003c/p\u003e  "],"arrangement_heading_ssm":["Arrangement"],"arrangement_tesim":["This collection is arranged chronologically and alphabetically by year."],"bibliography_html_tesm":["\u003cp\u003e\"'Women: Representations in Advertising.' Adage.\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984).\u003c/p\u003e    ","\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e\n  "],"bibliography_heading_ssm":["Bibliography"],"bibliography_tesim":["\"'Women: Representations in Advertising.' Adage. (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984)."],"bioghist_html_tesm":["\u003cp\u003eThe world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"\u003c/p\u003e  "],"bioghist_heading_ssm":["Historical Note"],"bioghist_tesim":["The world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\""],"prefercite_html_tesm":["\u003cp\u003eCookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries.\u003c/p\u003e  "],"prefercite_tesim":["Cookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries."],"processinfo_html_tesm":["\u003cp\u003eProcessing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.\u003c/p\u003e  "],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019."],"relatedmaterial_html_tesm":["\u003cp\u003eThe Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the \u003cextptr href=\"https://scrc.gmu.edu/rare.php\" title=\"Rosemary Poole Cookbook Collection\" show=\"new\"\u003e\u003c/extptr\u003e and the \u003cextptr href=\"https://scrc.gmu.edu/finding_aids/fairfaxcookbook.html\" title=\"Elizabeth Fairfax cookbook.\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/p\u003e  "],"relatedmaterial_heading_ssm":["Related Material"],"relatedmaterial_tesim":["The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the"],"scopecontent_html_tesm":["\u003cp\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.\u003c/p\u003e  "],"scopecontent_heading_ssm":["Scope and Content"],"scopecontent_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers."],"userestrict_html_tesm":["\u003cp\u003eThe copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)\u003c/p\u003e  "],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"abstract_html_tesm":["\u003cabstract id=\"aspace_ref348\"\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.\u003c/abstract\u003e\n    "],"abstract_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s."],"corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"names_ssim":["George Mason University. Libraries. Special Collections Research Center"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":180,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"timestamp":"2026-08-14T22:35:01.774Z"}]}},"label":"Breadcrumbs"}}},"links":{"self":"https://search.arvasarchive.org/catalog/vifgm_repositories_2_resources_586_c145"}},{"id":"vifgm_repositories_2_resources_586_c23","type":"File","attributes":{"title":"\"All Electric-Mix Recipes Prepared specially for your Dormeyer Mixer\" pamphlet - Dormeyer Coporation, 1946","breadcrumbs":{"id":"https://search.arvasarchive.org/catalog/vifgm_repositories_2_resources_586_c23#breadcrumbs","type":"document_value","attributes":{"value":{"ref_ssi":"vifgm_repositories_2_resources_586_c23","ref_ssm":["vifgm_repositories_2_resources_586_c23"],"id":"vifgm_repositories_2_resources_586_c23","ead_ssi":"vifgm_repositories_2_resources_586","_root_":"vifgm_repositories_2_resources_586","_nest_parent_":"vifgm_repositories_2_resources_586","parent_ssi":"vifgm_repositories_2_resources_586","parent_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"parent_ids_ssim":["vifgm_repositories_2_resources_586"],"title_filing_ssi":"\"All Electric-Mix Recipes Prepared specially for your Dormeyer Mixer\" pamphlet - Dormeyer Coporation","title_ssm":["\"All Electric-Mix Recipes Prepared specially for your Dormeyer Mixer\" pamphlet - Dormeyer Coporation"],"title_tesim":["\"All Electric-Mix Recipes Prepared specially for your Dormeyer Mixer\" pamphlet - Dormeyer Coporation"],"normalized_title_ssm":["\"All Electric-Mix Recipes Prepared specially for your Dormeyer Mixer\" pamphlet - Dormeyer Coporation, 1946"],"text":["\"All Electric-Mix Recipes Prepared specially for your Dormeyer Mixer\" pamphlet - Dormeyer Coporation, 1946","Cookbooks and cooking pamphlets collection, 1910/2008","Box 1","Folder 23"],"parent_unittitles_ssm":["Cookbooks and cooking pamphlets collection, 1910/2008"],"parent_unittitles_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"normalized_date_ssm":["1946"],"unitdate_other_ssim":["1946"],"level_ssm":["File"],"level_ssim":["File"],"component_level_isim":[1],"sort_isi":23,"repository_ssim":["George Mason University"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"containers_ssim":["Box 1","Folder 23"],"has_online_content_ssim":["false"],"child_component_count_isi":0,"parent_access_restrict_tesm":["There are no access restrictions."],"parent_access_terms_tesm":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"date_range_isim":[1946],"_nest_path_":"/components#22","timestamp":"2026-08-14T22:35:01.774Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"vifgm_repositories_2_resources_586","ead_ssi":"vifgm_repositories_2_resources_586","_root_":"vifgm_repositories_2_resources_586","_nest_parent_":"vifgm_repositories_2_resources_586","ead_source_url_ssi":"data/oai/GMU/repositories_2_resources_586.xml","title_ssm":["Cookbooks and cooking pamphlets collection"],"title_tesim":["Cookbooks and cooking pamphlets collection"],"unitdate_ssm":["circa 1910s - 2008"],"unitdate_inclusive_ssm":["circa 1910s - 2008"],"normalized_date_ssm":["1910/2008"],"normalized_title_ssm":["Cookbooks and cooking pamphlets collection, 1910/2008"],"text":["Cookbooks and cooking pamphlets collection, 1910/2008","C0320","/repositories/2/resources/586","Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America","There are no access restrictions.","This collection is arranged chronologically and alphabetically by year.","\"'Women: Representations in Advertising.' Adage. (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984).","The world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"","Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.","The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.","The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.","George Mason University. Libraries. Special Collections Research Center","English"],"collection_title_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["C0320","/repositories/2/resources/586"],"unitid_tesim":["C0320","/repositories/2/resources/586"],"repository_ssm":["George Mason University"],"repository_ssim":["George Mason University"],"creator_corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"creators_ssim":["George Mason University. Libraries. Special Collections Research Center"],"access_terms_ssm":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"acqinfo_ssim":["Donated by Iowa State University in February 2019."],"access_subjects_ssim":["Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America"],"access_subjects_ssm":["Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America"],"has_online_content_ssim":["false"],"extent_ssm":["2.5 linear feet (7 boxes)"],"extent_tesim":["2.5 linear feet (7 boxes)"],"date_range_isim":[1910,1911,1912,1913,1914,1915,1916,1917,1918,1919,1920,1921,1922,1923,1924,1925,1926,1927,1928,1929,1930,1931,1932,1933,1934,1935,1936,1937,1938,1939,1940,1941,1942,1943,1944,1945,1946,1947,1948,1949,1950,1951,1952,1953,1954,1955,1956,1957,1958,1959,1960,1961,1962,1963,1964,1965,1966,1967,1968,1969,1970,1971,1972,1973,1974,1975,1976,1977,1978,1979,1980,1981,1982,1983,1984,1985,1986,1987,1988,1989,1990,1991,1992,1993,1994,1995,1996,1997,1998,1999,2000,2001,2002,2003,2004,2005,2006,2007,2008],"accessrestrict_html_tesm":["\u003cp\u003eThere are no access restrictions.\u003c/p\u003e  "],"accessrestrict_heading_ssm":["Access Restrictions"],"accessrestrict_tesim":["There are no access restrictions."],"arrangement_html_tesm":["\u003cp\u003eThis collection is arranged chronologically and alphabetically by year.\u003c/p\u003e  "],"arrangement_heading_ssm":["Arrangement"],"arrangement_tesim":["This collection is arranged chronologically and alphabetically by year."],"bibliography_html_tesm":["\u003cp\u003e\"'Women: Representations in Advertising.' Adage.\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984).\u003c/p\u003e    ","\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e\n  "],"bibliography_heading_ssm":["Bibliography"],"bibliography_tesim":["\"'Women: Representations in Advertising.' Adage. (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984)."],"bioghist_html_tesm":["\u003cp\u003eThe world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"\u003c/p\u003e  "],"bioghist_heading_ssm":["Historical Note"],"bioghist_tesim":["The world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\""],"prefercite_html_tesm":["\u003cp\u003eCookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries.\u003c/p\u003e  "],"prefercite_tesim":["Cookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries."],"processinfo_html_tesm":["\u003cp\u003eProcessing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.\u003c/p\u003e  "],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019."],"relatedmaterial_html_tesm":["\u003cp\u003eThe Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the \u003cextptr href=\"https://scrc.gmu.edu/rare.php\" title=\"Rosemary Poole Cookbook Collection\" show=\"new\"\u003e\u003c/extptr\u003e and the \u003cextptr href=\"https://scrc.gmu.edu/finding_aids/fairfaxcookbook.html\" title=\"Elizabeth Fairfax cookbook.\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/p\u003e  "],"relatedmaterial_heading_ssm":["Related Material"],"relatedmaterial_tesim":["The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the"],"scopecontent_html_tesm":["\u003cp\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.\u003c/p\u003e  "],"scopecontent_heading_ssm":["Scope and Content"],"scopecontent_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers."],"userestrict_html_tesm":["\u003cp\u003eThe copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)\u003c/p\u003e  "],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"abstract_html_tesm":["\u003cabstract id=\"aspace_ref348\"\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.\u003c/abstract\u003e\n    "],"abstract_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s."],"corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"names_ssim":["George Mason University. Libraries. Special Collections Research Center"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":180,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"timestamp":"2026-08-14T22:35:01.774Z"}]}},"label":"Breadcrumbs"}}},"links":{"self":"https://search.arvasarchive.org/catalog/vifgm_repositories_2_resources_586_c23"}},{"id":"vifgm_repositories_2_resources_586_c24","type":"File","attributes":{"title":"\"And Then The Cheese Tray\" pamphlet - Kraft Foods Company, 1947","breadcrumbs":{"id":"https://search.arvasarchive.org/catalog/vifgm_repositories_2_resources_586_c24#breadcrumbs","type":"document_value","attributes":{"value":{"ref_ssi":"vifgm_repositories_2_resources_586_c24","ref_ssm":["vifgm_repositories_2_resources_586_c24"],"id":"vifgm_repositories_2_resources_586_c24","ead_ssi":"vifgm_repositories_2_resources_586","_root_":"vifgm_repositories_2_resources_586","_nest_parent_":"vifgm_repositories_2_resources_586","parent_ssi":"vifgm_repositories_2_resources_586","parent_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"parent_ids_ssim":["vifgm_repositories_2_resources_586"],"title_filing_ssi":"\"And Then The Cheese Tray\" pamphlet - Kraft Foods Company","title_ssm":["\"And Then The Cheese Tray\" pamphlet - Kraft Foods Company"],"title_tesim":["\"And Then The Cheese Tray\" pamphlet - Kraft Foods Company"],"normalized_title_ssm":["\"And Then The Cheese Tray\" pamphlet - Kraft Foods Company, 1947"],"text":["\"And Then The Cheese Tray\" pamphlet - Kraft Foods Company, 1947","Cookbooks and cooking pamphlets collection, 1910/2008","Box 1","Folder 24"],"parent_unittitles_ssm":["Cookbooks and cooking pamphlets collection, 1910/2008"],"parent_unittitles_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"normalized_date_ssm":["1947"],"unitdate_other_ssim":["1947"],"level_ssm":["File"],"level_ssim":["File"],"component_level_isim":[1],"sort_isi":24,"repository_ssim":["George Mason University"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"containers_ssim":["Box 1","Folder 24"],"has_online_content_ssim":["false"],"child_component_count_isi":0,"parent_access_restrict_tesm":["There are no access restrictions."],"parent_access_terms_tesm":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"date_range_isim":[1947],"_nest_path_":"/components#23","timestamp":"2026-08-14T22:35:01.774Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"vifgm_repositories_2_resources_586","ead_ssi":"vifgm_repositories_2_resources_586","_root_":"vifgm_repositories_2_resources_586","_nest_parent_":"vifgm_repositories_2_resources_586","ead_source_url_ssi":"data/oai/GMU/repositories_2_resources_586.xml","title_ssm":["Cookbooks and cooking pamphlets collection"],"title_tesim":["Cookbooks and cooking pamphlets collection"],"unitdate_ssm":["circa 1910s - 2008"],"unitdate_inclusive_ssm":["circa 1910s - 2008"],"normalized_date_ssm":["1910/2008"],"normalized_title_ssm":["Cookbooks and cooking pamphlets collection, 1910/2008"],"text":["Cookbooks and cooking pamphlets collection, 1910/2008","C0320","/repositories/2/resources/586","Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America","There are no access restrictions.","This collection is arranged chronologically and alphabetically by year.","\"'Women: Representations in Advertising.' Adage. (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984).","The world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"","Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.","The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.","The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.","George Mason University. Libraries. Special Collections Research Center","English"],"collection_title_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["C0320","/repositories/2/resources/586"],"unitid_tesim":["C0320","/repositories/2/resources/586"],"repository_ssm":["George Mason University"],"repository_ssim":["George Mason University"],"creator_corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"creators_ssim":["George Mason University. Libraries. Special Collections Research Center"],"access_terms_ssm":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"acqinfo_ssim":["Donated by Iowa State University in February 2019."],"access_subjects_ssim":["Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America"],"access_subjects_ssm":["Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America"],"has_online_content_ssim":["false"],"extent_ssm":["2.5 linear feet (7 boxes)"],"extent_tesim":["2.5 linear feet (7 boxes)"],"date_range_isim":[1910,1911,1912,1913,1914,1915,1916,1917,1918,1919,1920,1921,1922,1923,1924,1925,1926,1927,1928,1929,1930,1931,1932,1933,1934,1935,1936,1937,1938,1939,1940,1941,1942,1943,1944,1945,1946,1947,1948,1949,1950,1951,1952,1953,1954,1955,1956,1957,1958,1959,1960,1961,1962,1963,1964,1965,1966,1967,1968,1969,1970,1971,1972,1973,1974,1975,1976,1977,1978,1979,1980,1981,1982,1983,1984,1985,1986,1987,1988,1989,1990,1991,1992,1993,1994,1995,1996,1997,1998,1999,2000,2001,2002,2003,2004,2005,2006,2007,2008],"accessrestrict_html_tesm":["\u003cp\u003eThere are no access restrictions.\u003c/p\u003e  "],"accessrestrict_heading_ssm":["Access Restrictions"],"accessrestrict_tesim":["There are no access restrictions."],"arrangement_html_tesm":["\u003cp\u003eThis collection is arranged chronologically and alphabetically by year.\u003c/p\u003e  "],"arrangement_heading_ssm":["Arrangement"],"arrangement_tesim":["This collection is arranged chronologically and alphabetically by year."],"bibliography_html_tesm":["\u003cp\u003e\"'Women: Representations in Advertising.' Adage.\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984).\u003c/p\u003e    ","\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e\n  "],"bibliography_heading_ssm":["Bibliography"],"bibliography_tesim":["\"'Women: Representations in Advertising.' Adage. (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984)."],"bioghist_html_tesm":["\u003cp\u003eThe world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"\u003c/p\u003e  "],"bioghist_heading_ssm":["Historical Note"],"bioghist_tesim":["The world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\""],"prefercite_html_tesm":["\u003cp\u003eCookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries.\u003c/p\u003e  "],"prefercite_tesim":["Cookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries."],"processinfo_html_tesm":["\u003cp\u003eProcessing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.\u003c/p\u003e  "],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019."],"relatedmaterial_html_tesm":["\u003cp\u003eThe Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the \u003cextptr href=\"https://scrc.gmu.edu/rare.php\" title=\"Rosemary Poole Cookbook Collection\" show=\"new\"\u003e\u003c/extptr\u003e and the \u003cextptr href=\"https://scrc.gmu.edu/finding_aids/fairfaxcookbook.html\" title=\"Elizabeth Fairfax cookbook.\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/p\u003e  "],"relatedmaterial_heading_ssm":["Related Material"],"relatedmaterial_tesim":["The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the"],"scopecontent_html_tesm":["\u003cp\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.\u003c/p\u003e  "],"scopecontent_heading_ssm":["Scope and Content"],"scopecontent_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers."],"userestrict_html_tesm":["\u003cp\u003eThe copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)\u003c/p\u003e  "],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"abstract_html_tesm":["\u003cabstract id=\"aspace_ref348\"\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.\u003c/abstract\u003e\n    "],"abstract_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s."],"corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"names_ssim":["George Mason University. Libraries. Special Collections Research Center"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":180,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"timestamp":"2026-08-14T22:35:01.774Z"}]}},"label":"Breadcrumbs"}}},"links":{"self":"https://search.arvasarchive.org/catalog/vifgm_repositories_2_resources_586_c24"}},{"id":"vifgm_repositories_2_resources_586_c148","type":"File","attributes":{"title":"\"Answers to What's Cooking?\" pamphlet - Carnation Company, 1961","breadcrumbs":{"id":"https://search.arvasarchive.org/catalog/vifgm_repositories_2_resources_586_c148#breadcrumbs","type":"document_value","attributes":{"value":{"ref_ssi":"vifgm_repositories_2_resources_586_c148","ref_ssm":["vifgm_repositories_2_resources_586_c148"],"id":"vifgm_repositories_2_resources_586_c148","ead_ssi":"vifgm_repositories_2_resources_586","_root_":"vifgm_repositories_2_resources_586","_nest_parent_":"vifgm_repositories_2_resources_586","parent_ssi":"vifgm_repositories_2_resources_586","parent_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"parent_ids_ssim":["vifgm_repositories_2_resources_586"],"title_filing_ssi":"\"Answers to What's Cooking?\" pamphlet - Carnation Company","title_ssm":["\"Answers to What's Cooking?\" pamphlet - Carnation Company"],"title_tesim":["\"Answers to What's Cooking?\" pamphlet - Carnation Company"],"normalized_title_ssm":["\"Answers to What's Cooking?\" pamphlet - Carnation Company, 1961"],"text":["\"Answers to What's Cooking?\" pamphlet - Carnation Company, 1961","Cookbooks and cooking pamphlets collection, 1910/2008","Box 6","Folder 6"],"parent_unittitles_ssm":["Cookbooks and cooking pamphlets collection, 1910/2008"],"parent_unittitles_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"normalized_date_ssm":["1961"],"unitdate_other_ssim":["1961"],"level_ssm":["File"],"level_ssim":["File"],"component_level_isim":[1],"sort_isi":148,"repository_ssim":["George Mason University"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"containers_ssim":["Box 6","Folder 6"],"has_online_content_ssim":["false"],"child_component_count_isi":0,"parent_access_restrict_tesm":["There are no access restrictions."],"parent_access_terms_tesm":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"date_range_isim":[1961],"_nest_path_":"/components#147","timestamp":"2026-08-14T22:35:01.774Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"vifgm_repositories_2_resources_586","ead_ssi":"vifgm_repositories_2_resources_586","_root_":"vifgm_repositories_2_resources_586","_nest_parent_":"vifgm_repositories_2_resources_586","ead_source_url_ssi":"data/oai/GMU/repositories_2_resources_586.xml","title_ssm":["Cookbooks and cooking pamphlets collection"],"title_tesim":["Cookbooks and cooking pamphlets collection"],"unitdate_ssm":["circa 1910s - 2008"],"unitdate_inclusive_ssm":["circa 1910s - 2008"],"normalized_date_ssm":["1910/2008"],"normalized_title_ssm":["Cookbooks and cooking pamphlets collection, 1910/2008"],"text":["Cookbooks and cooking pamphlets collection, 1910/2008","C0320","/repositories/2/resources/586","Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America","There are no access restrictions.","This collection is arranged chronologically and alphabetically by year.","\"'Women: Representations in Advertising.' Adage. (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984).","The world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"","Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.","The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.","The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.","George Mason University. Libraries. Special Collections Research Center","English"],"collection_title_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["C0320","/repositories/2/resources/586"],"unitid_tesim":["C0320","/repositories/2/resources/586"],"repository_ssm":["George Mason University"],"repository_ssim":["George Mason University"],"creator_corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"creators_ssim":["George Mason University. Libraries. Special Collections Research Center"],"access_terms_ssm":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"acqinfo_ssim":["Donated by Iowa State University in February 2019."],"access_subjects_ssim":["Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America"],"access_subjects_ssm":["Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America"],"has_online_content_ssim":["false"],"extent_ssm":["2.5 linear feet (7 boxes)"],"extent_tesim":["2.5 linear feet (7 boxes)"],"date_range_isim":[1910,1911,1912,1913,1914,1915,1916,1917,1918,1919,1920,1921,1922,1923,1924,1925,1926,1927,1928,1929,1930,1931,1932,1933,1934,1935,1936,1937,1938,1939,1940,1941,1942,1943,1944,1945,1946,1947,1948,1949,1950,1951,1952,1953,1954,1955,1956,1957,1958,1959,1960,1961,1962,1963,1964,1965,1966,1967,1968,1969,1970,1971,1972,1973,1974,1975,1976,1977,1978,1979,1980,1981,1982,1983,1984,1985,1986,1987,1988,1989,1990,1991,1992,1993,1994,1995,1996,1997,1998,1999,2000,2001,2002,2003,2004,2005,2006,2007,2008],"accessrestrict_html_tesm":["\u003cp\u003eThere are no access restrictions.\u003c/p\u003e  "],"accessrestrict_heading_ssm":["Access Restrictions"],"accessrestrict_tesim":["There are no access restrictions."],"arrangement_html_tesm":["\u003cp\u003eThis collection is arranged chronologically and alphabetically by year.\u003c/p\u003e  "],"arrangement_heading_ssm":["Arrangement"],"arrangement_tesim":["This collection is arranged chronologically and alphabetically by year."],"bibliography_html_tesm":["\u003cp\u003e\"'Women: Representations in Advertising.' Adage.\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984).\u003c/p\u003e    ","\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e\n  "],"bibliography_heading_ssm":["Bibliography"],"bibliography_tesim":["\"'Women: Representations in Advertising.' Adage. (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984)."],"bioghist_html_tesm":["\u003cp\u003eThe world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"\u003c/p\u003e  "],"bioghist_heading_ssm":["Historical Note"],"bioghist_tesim":["The world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\""],"prefercite_html_tesm":["\u003cp\u003eCookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries.\u003c/p\u003e  "],"prefercite_tesim":["Cookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries."],"processinfo_html_tesm":["\u003cp\u003eProcessing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.\u003c/p\u003e  "],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019."],"relatedmaterial_html_tesm":["\u003cp\u003eThe Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the \u003cextptr href=\"https://scrc.gmu.edu/rare.php\" title=\"Rosemary Poole Cookbook Collection\" show=\"new\"\u003e\u003c/extptr\u003e and the \u003cextptr href=\"https://scrc.gmu.edu/finding_aids/fairfaxcookbook.html\" title=\"Elizabeth Fairfax cookbook.\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/p\u003e  "],"relatedmaterial_heading_ssm":["Related Material"],"relatedmaterial_tesim":["The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the"],"scopecontent_html_tesm":["\u003cp\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.\u003c/p\u003e  "],"scopecontent_heading_ssm":["Scope and Content"],"scopecontent_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers."],"userestrict_html_tesm":["\u003cp\u003eThe copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)\u003c/p\u003e  "],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"abstract_html_tesm":["\u003cabstract id=\"aspace_ref348\"\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.\u003c/abstract\u003e\n    "],"abstract_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s."],"corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"names_ssim":["George Mason University. Libraries. Special Collections Research Center"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":180,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"timestamp":"2026-08-14T22:35:01.774Z"}]}},"label":"Breadcrumbs"}}},"links":{"self":"https://search.arvasarchive.org/catalog/vifgm_repositories_2_resources_586_c148"}}],"included":[{"type":"facet","id":"repository_ssim","attributes":{"label":"Repository","items":[{"attributes":{"label":"George Mason University","value":"George Mason University","hits":181},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026f%5Brepository%5D%5B%5D=George+Mason+University"}}]},"links":{"self":"https://search.arvasarchive.org/catalog/facet/repository_ssim.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008"}},{"type":"facet","id":"collection_ssim","attributes":{"label":"Collection","items":[{"attributes":{"label":"Cookbooks and cooking pamphlets collection, 1910/2008","value":"Cookbooks and cooking pamphlets collection, 1910/2008","hits":181},"links":{"remove":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008"}}]},"links":{"self":"https://search.arvasarchive.org/catalog/facet/collection_ssim.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008"}},{"type":"facet","id":"date_range_isim","attributes":{"label":"Date range","items":[{"attributes":{"label":"1910","value":"1910","hits":1},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026f%5Bdate_range%5D%5B%5D=1910"}},{"attributes":{"label":"1911","value":"1911","hits":1},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026f%5Bdate_range%5D%5B%5D=1911"}},{"attributes":{"label":"1912","value":"1912","hits":1},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026f%5Bdate_range%5D%5B%5D=1912"}},{"attributes":{"label":"1913","value":"1913","hits":1},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026f%5Bdate_range%5D%5B%5D=1913"}},{"attributes":{"label":"1914","value":"1914","hits":1},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026f%5Bdate_range%5D%5B%5D=1914"}},{"attributes":{"label":"1915","value":"1915","hits":1},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026f%5Bdate_range%5D%5B%5D=1915"}},{"attributes":{"label":"1916","value":"1916","hits":1},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026f%5Bdate_range%5D%5B%5D=1916"}},{"attributes":{"label":"1917","value":"1917","hits":1},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026f%5Bdate_range%5D%5B%5D=1917"}},{"attributes":{"label":"1918","value":"1918","hits":1},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026f%5Bdate_range%5D%5B%5D=1918"}},{"attributes":{"label":"1919","value":"1919","hits":1},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026f%5Bdate_range%5D%5B%5D=1919"}},{"attributes":{"label":"1920","value":"1920","hits":1},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026f%5Bdate_range%5D%5B%5D=1920"}}]},"links":{"self":"https://search.arvasarchive.org/catalog/facet/date_range_isim.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008"}},{"type":"facet","id":"names_ssim","attributes":{"label":"Names","items":[{"attributes":{"label":"George Mason University. Libraries. Special Collections Research Center","value":"George Mason University. Libraries. Special Collections Research Center","hits":1},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026f%5Bnames%5D%5B%5D=George+Mason+University.+Libraries.+Special+Collections+Research+Center"}}]},"links":{"self":"https://search.arvasarchive.org/catalog/facet/names_ssim.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008"}},{"type":"facet","id":"access_subjects_ssim","attributes":{"label":"Subjects","items":[{"attributes":{"label":"Advertisements","value":"Advertisements","hits":1},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Baccess_subjects%5D%5B%5D=Advertisements\u0026f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008"}},{"attributes":{"label":"Cookbooks","value":"Cookbooks","hits":1},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Baccess_subjects%5D%5B%5D=Cookbooks\u0026f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008"}},{"attributes":{"label":"Cooking","value":"Cooking","hits":1},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Baccess_subjects%5D%5B%5D=Cooking\u0026f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008"}},{"attributes":{"label":"Food","value":"Food","hits":1},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Baccess_subjects%5D%5B%5D=Food\u0026f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008"}},{"attributes":{"label":"Home economics","value":"Home economics","hits":1},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Baccess_subjects%5D%5B%5D=Home+economics\u0026f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008"}},{"attributes":{"label":"Nineteen fifties","value":"Nineteen fifties","hits":1},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Baccess_subjects%5D%5B%5D=Nineteen+fifties\u0026f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008"}},{"attributes":{"label":"Nineteen sixties","value":"Nineteen sixties","hits":1},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Baccess_subjects%5D%5B%5D=Nineteen+sixties\u0026f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008"}},{"attributes":{"label":"Women in America","value":"Women in America","hits":1},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Baccess_subjects%5D%5B%5D=Women+in+America\u0026f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008"}}]},"links":{"self":"https://search.arvasarchive.org/catalog/facet/access_subjects_ssim.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008"}},{"type":"facet","id":"level_ssim","attributes":{"label":"Level","items":[{"attributes":{"label":"Collection","value":"Collection","hits":1},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026f%5Blevel%5D%5B%5D=Collection"}},{"attributes":{"label":"File","value":"File","hits":180},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026f%5Blevel%5D%5B%5D=File"}}]},"links":{"self":"https://search.arvasarchive.org/catalog/facet/level_ssim.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008"}},{"type":"search_field","id":"all_fields","attributes":{"label":"All Fields"},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026page=3\u0026search_field=all_fields"}},{"type":"search_field","id":"keyword","attributes":{"label":"Keyword"},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026page=3\u0026search_field=keyword"}},{"type":"search_field","id":"name","attributes":{"label":"Name"},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026page=3\u0026search_field=name"}},{"type":"search_field","id":"place","attributes":{"label":"Place"},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026page=3\u0026search_field=place"}},{"type":"search_field","id":"subject","attributes":{"label":"Subject"},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026page=3\u0026search_field=subject"}},{"type":"search_field","id":"title","attributes":{"label":"Title"},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026page=3\u0026search_field=title"}},{"type":"search_field","id":"container","attributes":{"label":"Container"},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026page=3\u0026search_field=container"}},{"type":"search_field","id":"identifier","attributes":{"label":"Identifier"},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026page=3\u0026search_field=identifier"}},{"type":"sort","id":"score desc, title_sort asc","attributes":{"label":"relevance"},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026page=3\u0026sort=score+desc%2C+title_sort+asc"}},{"type":"sort","id":"date_sort asc","attributes":{"label":"date (ascending)"},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026page=3\u0026sort=date_sort+asc"}},{"type":"sort","id":"date_sort desc","attributes":{"label":"date (descending)"},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026page=3\u0026sort=date_sort+desc"}},{"type":"sort","id":"creator_sort asc","attributes":{"label":"creator (A-Z)"},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026page=3\u0026sort=creator_sort+asc"}},{"type":"sort","id":"creator_sort desc","attributes":{"label":"creator (Z-A)"},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026page=3\u0026sort=creator_sort+desc"}},{"type":"sort","id":"title_sort asc","attributes":{"label":"title (A-Z)"},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026page=3\u0026sort=title_sort+asc"}},{"type":"sort","id":"title_sort desc","attributes":{"label":"title (Z-A)"},"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Bcollection%5D%5B%5D=Cookbooks+and+cooking+pamphlets+collection%2C+1910%2F2008\u0026page=3\u0026sort=title_sort+desc"}}]}