{"links":{"self":"https://search.arvasarchive.org/catalog.json?f%5Baccess_subjects%5D%5B%5D=Cookbooks\u0026f%5Bdate_range%5D%5B%5D=1916\u0026f%5Brepository%5D%5B%5D=George+Mason+University","last":"https://search.arvasarchive.org/catalog.json?f%5Baccess_subjects%5D%5B%5D=Cookbooks\u0026f%5Bdate_range%5D%5B%5D=1916\u0026f%5Brepository%5D%5B%5D=George+Mason+University\u0026page=1"},"meta":{"pages":{"current_page":1,"next_page":null,"prev_page":null,"total_pages":1,"limit_value":10,"offset_value":0,"total_count":2,"first_page?":true,"last_page?":true}},"data":[{"id":"vifgm_repositories_2_resources_586","type":"collection","attributes":{"title":"Cookbooks and cooking pamphlets collection, 1910/2008","abstract_or_scope":{"id":"https://search.arvasarchive.org/catalog/vifgm_repositories_2_resources_586#abstract_or_scope","type":"document_value","attributes":{"value":"The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.","label":"Abstract Or Scope"}},"breadcrumbs":{"id":"https://search.arvasarchive.org/catalog/vifgm_repositories_2_resources_586#breadcrumbs","type":"document_value","attributes":{"value":{"id":"vifgm_repositories_2_resources_586","ead_ssi":"vifgm_repositories_2_resources_586","_root_":"vifgm_repositories_2_resources_586","_nest_parent_":"vifgm_repositories_2_resources_586","ead_source_url_ssi":"data/oai/GMU/repositories_2_resources_586.xml","title_ssm":["Cookbooks and cooking pamphlets collection"],"title_tesim":["Cookbooks and cooking pamphlets collection"],"unitdate_ssm":["circa 1910s - 2008"],"unitdate_inclusive_ssm":["circa 1910s - 2008"],"normalized_date_ssm":["1910/2008"],"normalized_title_ssm":["Cookbooks and cooking pamphlets collection, 1910/2008"],"text":["Cookbooks and cooking pamphlets collection, 1910/2008","C0320","/repositories/2/resources/586","Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America","There are no access restrictions.","This collection is arranged chronologically and alphabetically by year.","\"'Women: Representations in Advertising.' Adage. (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984).","The world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"","Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.","The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.","The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.","George Mason University. Libraries. Special Collections Research Center","English"],"collection_title_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["C0320","/repositories/2/resources/586"],"unitid_tesim":["C0320","/repositories/2/resources/586"],"repository_ssm":["George Mason University"],"repository_ssim":["George Mason University"],"creator_corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"creators_ssim":["George Mason University. Libraries. 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Adage.\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984).\u003c/p\u003e    ","\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e\n  "],"bibliography_heading_ssm":["Bibliography"],"bibliography_tesim":["\"'Women: Representations in Advertising.' Adage. (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984)."],"bioghist_html_tesm":["\u003cp\u003eThe world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"\u003c/p\u003e  "],"bioghist_heading_ssm":["Historical Note"],"bioghist_tesim":["The world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\""],"prefercite_html_tesm":["\u003cp\u003eCookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries.\u003c/p\u003e  "],"prefercite_tesim":["Cookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries."],"processinfo_html_tesm":["\u003cp\u003eProcessing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.\u003c/p\u003e  "],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019."],"relatedmaterial_html_tesm":["\u003cp\u003eThe Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the \u003cextptr href=\"https://scrc.gmu.edu/rare.php\" title=\"Rosemary Poole Cookbook Collection\" show=\"new\"\u003e\u003c/extptr\u003e and the \u003cextptr href=\"https://scrc.gmu.edu/finding_aids/fairfaxcookbook.html\" title=\"Elizabeth Fairfax cookbook.\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/p\u003e  "],"relatedmaterial_heading_ssm":["Related Material"],"relatedmaterial_tesim":["The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the"],"scopecontent_html_tesm":["\u003cp\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.\u003c/p\u003e  "],"scopecontent_heading_ssm":["Scope and Content"],"scopecontent_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers."],"userestrict_html_tesm":["\u003cp\u003eThe copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)\u003c/p\u003e  "],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"abstract_html_tesm":["\u003cabstract id=\"aspace_ref348\"\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.\u003c/abstract\u003e\n    "],"abstract_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s."],"corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"names_ssim":["George Mason University. Libraries. Special Collections Research Center"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":180,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"timestamp":"2026-08-14T22:35:01.774Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"vifgm_repositories_2_resources_586","ead_ssi":"vifgm_repositories_2_resources_586","_root_":"vifgm_repositories_2_resources_586","_nest_parent_":"vifgm_repositories_2_resources_586","ead_source_url_ssi":"data/oai/GMU/repositories_2_resources_586.xml","title_ssm":["Cookbooks and cooking pamphlets collection"],"title_tesim":["Cookbooks and cooking pamphlets collection"],"unitdate_ssm":["circa 1910s - 2008"],"unitdate_inclusive_ssm":["circa 1910s - 2008"],"normalized_date_ssm":["1910/2008"],"normalized_title_ssm":["Cookbooks and cooking pamphlets collection, 1910/2008"],"text":["Cookbooks and cooking pamphlets collection, 1910/2008","C0320","/repositories/2/resources/586","Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America","There are no access restrictions.","This collection is arranged chronologically and alphabetically by year.","\"'Women: Representations in Advertising.' Adage. (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984).","The world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"","Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.","The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.","The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)","The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.","George Mason University. Libraries. Special Collections Research Center","English"],"collection_title_tesim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"collection_ssim":["Cookbooks and cooking pamphlets collection, 1910/2008"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["C0320","/repositories/2/resources/586"],"unitid_tesim":["C0320","/repositories/2/resources/586"],"repository_ssm":["George Mason University"],"repository_ssim":["George Mason University"],"creator_corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"creators_ssim":["George Mason University. Libraries. Special Collections Research Center"],"access_terms_ssm":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"acqinfo_ssim":["Donated by Iowa State University in February 2019."],"access_subjects_ssim":["Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America"],"access_subjects_ssm":["Nineteen fifties","Nineteen sixties","Advertisements","Cookbooks","Cooking","Food","Home economics","Women in America"],"has_online_content_ssim":["false"],"extent_ssm":["2.5 linear feet (7 boxes)"],"extent_tesim":["2.5 linear feet (7 boxes)"],"date_range_isim":[1910,1911,1912,1913,1914,1915,1916,1917,1918,1919,1920,1921,1922,1923,1924,1925,1926,1927,1928,1929,1930,1931,1932,1933,1934,1935,1936,1937,1938,1939,1940,1941,1942,1943,1944,1945,1946,1947,1948,1949,1950,1951,1952,1953,1954,1955,1956,1957,1958,1959,1960,1961,1962,1963,1964,1965,1966,1967,1968,1969,1970,1971,1972,1973,1974,1975,1976,1977,1978,1979,1980,1981,1982,1983,1984,1985,1986,1987,1988,1989,1990,1991,1992,1993,1994,1995,1996,1997,1998,1999,2000,2001,2002,2003,2004,2005,2006,2007,2008],"accessrestrict_html_tesm":["\u003cp\u003eThere are no access restrictions.\u003c/p\u003e  "],"accessrestrict_heading_ssm":["Access Restrictions"],"accessrestrict_tesim":["There are no access restrictions."],"arrangement_html_tesm":["\u003cp\u003eThis collection is arranged chronologically and alphabetically by year.\u003c/p\u003e  "],"arrangement_heading_ssm":["Arrangement"],"arrangement_tesim":["This collection is arranged chronologically and alphabetically by year."],"bibliography_html_tesm":["\u003cp\u003e\"'Women: Representations in Advertising.' Adage.\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984).\u003c/p\u003e    ","\u003cbibref\u003e\u003cextptr href=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" title=\"https://adage.com/article/adage-encyclopedia/women-representations-advertising/98938/\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/bibref\u003e\n  "],"bibliography_heading_ssm":["Bibliography"],"bibliography_tesim":["\"'Women: Representations in Advertising.' Adage. (accessed April 2, 2019). Freeman, Judith A., 'The distorting image: women and advertising, 1900 - 1960.' (University of Massachusetts Amherst, 1984)."],"bioghist_html_tesm":["\u003cp\u003eThe world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\"\u003c/p\u003e  "],"bioghist_heading_ssm":["Historical Note"],"bioghist_tesim":["The world of post-World War II America saw the flourishing of the economy and suburban expansion, which in turn brought G.I.s back in the work force and pushed American women from their wartime jobs back into the home. Wartime scarcity juxtaposed with the cornucopia of household goods available post-war, as well as the advent of new homemaking technology, were some of the reasons a societal ideal of the economical, creative, and supportive (to her husband and family) American homemaker was made. According to scholar Judith A. Freeman, \"[a]dvertisers constantly told each other about various characteristics of women's personalities so as to maintain a generic definition acceptable to all.\" This image of this ideal homemaker was particularly popular in the 1950s and 1960s, and a variety of food brands used this ideal to advertise to female consumers. The persuasiveness of American advertising on the American female homemaker \"[promoted] idealistic standards of behavior, the attainment of which were unreachable goals. This...was so effective that men and women look[ed] to advertising for personal definition. The ideal that the commercial media presented to the American woman fostered a perpetual dissatisfaction with her personal reality which, in turn, encouraged the need to consume - and this was exactly what advertisers intended.\""],"prefercite_html_tesm":["\u003cp\u003eCookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries.\u003c/p\u003e  "],"prefercite_tesim":["Cookbooks and cooking pamphlets collection, C0320, Special Collections Research Center, George Mason University Libraries."],"processinfo_html_tesm":["\u003cp\u003eProcessing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019.\u003c/p\u003e  "],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Processing completed by Amanda Brent in March 2019. EAD markup completed by Amanda Brent in April 2019."],"relatedmaterial_html_tesm":["\u003cp\u003eThe Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the \u003cextptr href=\"https://scrc.gmu.edu/rare.php\" title=\"Rosemary Poole Cookbook Collection\" show=\"new\"\u003e\u003c/extptr\u003e and the \u003cextptr href=\"https://scrc.gmu.edu/finding_aids/fairfaxcookbook.html\" title=\"Elizabeth Fairfax cookbook.\" show=\"new\"\u003e\u003c/extptr\u003e\u003c/p\u003e  "],"relatedmaterial_heading_ssm":["Related Material"],"relatedmaterial_tesim":["The Special Collections Research Center holds other rare books and manuscripts pertaining to cooking, such as the  and the"],"scopecontent_html_tesm":["\u003cp\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers.\u003c/p\u003e  "],"scopecontent_heading_ssm":["Scope and Content"],"scopecontent_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products to consumers, particularly women homemakers. The majority of the collection originates from the 1950s - 1960s, but includes materials that span the entirety of the 20th century and early 2000s. Topics range from, but are not limited to, the diets of school children, recipes using well-known American food brands such as Kraft, Jell-O, Campbell's Soups, and 7-Up, and local companies' yearly cookbooks featuring their employees' recipes. Other items include pamphlets on \"high altitude cooking\" and recipes clipped from newspapers."],"userestrict_html_tesm":["\u003cp\u003eThe copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)\u003c/p\u003e  "],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"abstract_html_tesm":["\u003cabstract id=\"aspace_ref348\"\u003eThe Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s.\u003c/abstract\u003e\n    "],"abstract_tesim":["The Cookbooks and cooking pamphlets collection includes pamphlets, booklets, and other printed materials published by a myriad of American food companies in order to advertise their products. The majority of the collection originates from the 1950s - 1960s."],"corpname_ssim":["George Mason University. Libraries. Special Collections Research Center"],"names_ssim":["George Mason University. Libraries. Special Collections Research Center"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":180,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"timestamp":"2026-08-14T22:35:01.774Z"}]}},"label":"Breadcrumbs"}}},"links":{"self":"https://search.arvasarchive.org/catalog/vifgm_repositories_2_resources_586"}},{"id":"vifgm_repositories_2_resources_670","type":"collection","attributes":{"title":"\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet, 1916","creator":{"id":"https://search.arvasarchive.org/catalog/vifgm_repositories_2_resources_670#creator","type":"document_value","attributes":{"value":"Fleischmann Company","label":"Creator"}},"abstract_or_scope":{"id":"https://search.arvasarchive.org/catalog/vifgm_repositories_2_resources_670#abstract_or_scope","type":"document_value","attributes":{"value":"Recipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast.","label":"Abstract Or Scope"}},"breadcrumbs":{"id":"https://search.arvasarchive.org/catalog/vifgm_repositories_2_resources_670#breadcrumbs","type":"document_value","attributes":{"value":{"id":"vifgm_repositories_2_resources_670","ead_ssi":"vifgm_repositories_2_resources_670","_root_":"vifgm_repositories_2_resources_670","_nest_parent_":"vifgm_repositories_2_resources_670","ead_source_url_ssi":"data/oai/GMU/repositories_2_resources_670.xml","title_ssm":["\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet"],"title_tesim":["\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet"],"unitdate_ssm":["1916"],"unitdate_other_ssim":["1916"],"normalized_date_ssm":["1916"],"normalized_title_ssm":["\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet, 1916"],"text":["\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet, 1916","C0342","/repositories/2/resources/670","Cookbooks","Cooking","Baking","Advertising","There are no access restrictions.","This is a single item collection.","Haber, Joel. 2021. \"How Fleischmann's Yeast Built the Jewish Catskills.\" My Jewish Learning: The Nosher (blog). June 16, 2021. https://www.myjewishlearning.com/the-nosher/how-fleischmanns-yeast-built-the-jewish-catskills/.","\"John Dough Sans Cherub (1915) Fleischmann's Yeast.\" 2012. Wannabe Wonderlands: Outside of Oz (blog). November 18, 2012. http://ilex-wannabewonderlandsoutsideofoz.blogspot.com/2012/11/john-dough-sans-cherub-1915.html.","\"Our History.\" n.d. Fleischmann's Yeast. Accessed August 25, 2023. https://www.fleischmannsyeast.com/our-history/.","\"Photoprint of Painting (1902-1914) of Fleischmann Company Factory Complex, 1975.\" n.d. Historical Treasures of Westchester County. Accessed August 25, 2023. https://www.westchesterarchives.com/HT/muni/buchanan/fleischmann.html.","\"Vintage Recipe Booklets \u0026 Culinary Pamphlets.\" n.d. The Townhouse Antiques \u0026 Vintage. Accessed August 25, 2023. https://thetownhouseantiques.com/collections/vintage-recipe-booklets-culinary-pamphlets.","The Fleischmann Company, also known as Fleischmann's Yeast, was founded by Jewish-Hungarian immigrant brothers Charles and Max Fleischmann. In circa 1868, the brothers arrived in Cincinnati, Ohio and partnered with James Gaff, an American businessman, to build a manufacturing plant where they put Charles' experience in yeast production to use. To increase demand and awareness of their product the brothers initiated a large-scale marketing campaign, beginning with introducing their compressed yeast cakes to a wider audience at Philadelphia's Centennial Exposition in 1876 through a Vienna Model Bakery.","Promotional cookbooks giveaways were another early marketing strategy, and one already being used successfully by other companies. To distinguish themselves and their product, the Fleischmann brothers focused heavily on branding, including using colorful illustrations and introducing the use of a cartoon mascot, John Dough, in circa 1912. The Fleischmann Company saw great success from these campaigns, controlling over 93% of their market by the late 1920s and expanding their manufacturing plants, including adding a research laboratory to their plant in Peekskill, New York in 1900. During World War II the company's research division developed a new product, Active Dry Yeast, which did not need to be refrigerated, allowing American soldiers to enjoy home-baked bread even when serving overseas.","Processing completed by Meghan Glasbrenner in August 2023. Finding aid completed by Meghan Glasbrenner in August 2023.","The Special Collections Research Center also holds other rare books and manuscripts pertaining to cooking, such as the Cookbooks and cooking pamphlets collection, the Elizabeth Fairfax cookbook, and \"The Westinghouse Refrigerator Book: Hints, Helps and Recipes\" booklet.","The Henry Ford Archive of Amereican Innovation and the Archives Center of the Smithsonian's National Museum of American History hold collections of cookbooks and promotional recipe booklets.","Recipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast, as well as recipes for Summer Drinks. The back cover features the company's mascot, John Dough, along with a reminder to consumers to check for the Fleischmann's signature to guarantee they are using genuine Fleischmann's Yeast.","The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)","Recipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast.","R 72, C 3, S 6","George Mason University. Libraries. Special Collections Research Center","Fleischmann Company","English"],"collection_title_tesim":["\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet, 1916"],"collection_ssim":["\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet, 1916"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["C0342","/repositories/2/resources/670"],"unitid_tesim":["C0342","/repositories/2/resources/670"],"repository_ssm":["George Mason University"],"repository_ssim":["George Mason University"],"creator_ssm":["Fleischmann Company"],"creator_ssim":["Fleischmann Company"],"creator_corpname_ssim":["George Mason University. Libraries. Special Collections Research Center","Fleischmann Company"],"creators_ssim":["George Mason University. Libraries. Special Collections Research Center","Fleischmann Company"],"access_terms_ssm":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"acqinfo_ssim":["Purchased by Special Collections Research Center in April 2019."],"access_subjects_ssim":["Cookbooks","Cooking","Baking","Advertising"],"access_subjects_ssm":["Cookbooks","Cooking","Baking","Advertising"],"has_online_content_ssim":["false"],"extent_ssm":[".01 Linear Feet 1 folder"],"extent_tesim":[".01 Linear Feet 1 folder"],"date_range_isim":[1916],"accessrestrict_html_tesm":["\u003cp\u003eThere are no access restrictions.\u003c/p\u003e  "],"accessrestrict_heading_ssm":["Access Restrictions"],"accessrestrict_tesim":["There are no access restrictions."],"arrangement_html_tesm":["\u003cp\u003eThis is a single item collection.\u003c/p\u003e  "],"arrangement_heading_ssm":["Arrangement"],"arrangement_tesim":["This is a single item collection."],"bibliography_html_tesm":["\u003cp\u003eHaber, Joel. 2021. \"How Fleischmann's Yeast Built the Jewish Catskills.\" \u003ctitle\u003eMy Jewish Learning: The Nosher\u003c/title\u003e (blog). June 16, 2021. https://www.myjewishlearning.com/the-nosher/how-fleischmanns-yeast-built-the-jewish-catskills/.\u003c/p\u003e","\u003cp\u003e\"John Dough Sans Cherub (1915) Fleischmann's Yeast.\" 2012. \u003ctitle\u003eWannabe Wonderlands: Outside of Oz\u003c/title\u003e (blog). November 18, 2012. http://ilex-wannabewonderlandsoutsideofoz.blogspot.com/2012/11/john-dough-sans-cherub-1915.html.\u003c/p\u003e","\u003cp\u003e\"Our History.\" n.d. Fleischmann's Yeast. Accessed August 25, 2023. https://www.fleischmannsyeast.com/our-history/.\u003c/p\u003e","\u003cp\u003e\"Photoprint of Painting (1902-1914) of Fleischmann Company Factory Complex, 1975.\" n.d. Historical Treasures of Westchester County. Accessed August 25, 2023. https://www.westchesterarchives.com/HT/muni/buchanan/fleischmann.html.\u003c/p\u003e","\u003cp\u003e\"Vintage Recipe Booklets \u0026amp; Culinary Pamphlets.\" n.d. The Townhouse Antiques \u0026amp; Vintage. Accessed August 25, 2023. https://thetownhouseantiques.com/collections/vintage-recipe-booklets-culinary-pamphlets.\u003c/p\u003e  "],"bibliography_heading_ssm":["Bibliography"],"bibliography_tesim":["Haber, Joel. 2021. \"How Fleischmann's Yeast Built the Jewish Catskills.\" My Jewish Learning: The Nosher (blog). June 16, 2021. https://www.myjewishlearning.com/the-nosher/how-fleischmanns-yeast-built-the-jewish-catskills/.","\"John Dough Sans Cherub (1915) Fleischmann's Yeast.\" 2012. Wannabe Wonderlands: Outside of Oz (blog). November 18, 2012. http://ilex-wannabewonderlandsoutsideofoz.blogspot.com/2012/11/john-dough-sans-cherub-1915.html.","\"Our History.\" n.d. Fleischmann's Yeast. Accessed August 25, 2023. https://www.fleischmannsyeast.com/our-history/.","\"Photoprint of Painting (1902-1914) of Fleischmann Company Factory Complex, 1975.\" n.d. Historical Treasures of Westchester County. Accessed August 25, 2023. https://www.westchesterarchives.com/HT/muni/buchanan/fleischmann.html.","\"Vintage Recipe Booklets \u0026 Culinary Pamphlets.\" n.d. The Townhouse Antiques \u0026 Vintage. Accessed August 25, 2023. https://thetownhouseantiques.com/collections/vintage-recipe-booklets-culinary-pamphlets."],"bioghist_html_tesm":["\u003cp\u003eThe Fleischmann Company, also known as Fleischmann's Yeast, was founded by Jewish-Hungarian immigrant brothers Charles and Max Fleischmann. In circa 1868, the brothers arrived in Cincinnati, Ohio and partnered with James Gaff, an American businessman, to build a manufacturing plant where they put Charles' experience in yeast production to use. To increase demand and awareness of their product the brothers initiated a large-scale marketing campaign, beginning with introducing their compressed yeast cakes to a wider audience at Philadelphia's Centennial Exposition in 1876 through a Vienna Model Bakery. \u003c/p\u003e","\u003cp\u003ePromotional cookbooks giveaways were another early marketing strategy, and one already being used successfully by other companies. To distinguish themselves and their product, the Fleischmann brothers focused heavily on branding, including using colorful illustrations and introducing the use of a cartoon mascot, John Dough, in circa 1912. The Fleischmann Company saw great success from these campaigns, controlling over 93% of their market by the late 1920s and expanding their manufacturing plants, including adding a research laboratory to their plant in Peekskill, New York in 1900. During World War II the company's research division developed a new product, Active Dry Yeast, which did not need to be refrigerated, allowing American soldiers to enjoy home-baked bread even when serving overseas.\u003c/p\u003e  "],"bioghist_heading_ssm":["Historical Information"],"bioghist_tesim":["The Fleischmann Company, also known as Fleischmann's Yeast, was founded by Jewish-Hungarian immigrant brothers Charles and Max Fleischmann. In circa 1868, the brothers arrived in Cincinnati, Ohio and partnered with James Gaff, an American businessman, to build a manufacturing plant where they put Charles' experience in yeast production to use. To increase demand and awareness of their product the brothers initiated a large-scale marketing campaign, beginning with introducing their compressed yeast cakes to a wider audience at Philadelphia's Centennial Exposition in 1876 through a Vienna Model Bakery.","Promotional cookbooks giveaways were another early marketing strategy, and one already being used successfully by other companies. To distinguish themselves and their product, the Fleischmann brothers focused heavily on branding, including using colorful illustrations and introducing the use of a cartoon mascot, John Dough, in circa 1912. The Fleischmann Company saw great success from these campaigns, controlling over 93% of their market by the late 1920s and expanding their manufacturing plants, including adding a research laboratory to their plant in Peekskill, New York in 1900. During World War II the company's research division developed a new product, Active Dry Yeast, which did not need to be refrigerated, allowing American soldiers to enjoy home-baked bread even when serving overseas."],"prefercite_html_tesm":["\u003cp\u003e\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet, C0342, Special Collections Research Center, George Mason University Libraries\u003c/p\u003e  "],"prefercite_tesim":["\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet, C0342, Special Collections Research Center, George Mason University Libraries"],"processinfo_html_tesm":["\u003cp\u003eProcessing completed by Meghan Glasbrenner in August 2023. Finding aid completed by Meghan Glasbrenner in August 2023.\u003c/p\u003e  "],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Processing completed by Meghan Glasbrenner in August 2023. Finding aid completed by Meghan Glasbrenner in August 2023."],"relatedmaterial_html_tesm":["\u003cp\u003eThe Special Collections Research Center also holds other rare books and manuscripts pertaining to cooking, such as the \u003ca href=\"https://aspace.gmu.edu/resources/c0320\"\u003eCookbooks and cooking pamphlets collection\u003c/a\u003e, the \u003ca href=\"https://aspace.gmu.edu/resources/c0202\"\u003eElizabeth Fairfax cookbook\u003c/a\u003e, and \u003ca href=\"https://aspace.gmu.edu/resources/c0343\"\u003e\"The Westinghouse Refrigerator Book: Hints, Helps and Recipes\" booklet\u003c/a\u003e.\u003c/p\u003e","\u003cp\u003e\u003ca href=\"https://www.thehenryford.org/collections-and-research/digital-collections/search-results#advancedSearch=1\u0026amp;tab=artifact-results\u0026amp;s.0.in=collectionTitle\u0026amp;s.0.for=Research%20Center%20Recipe%20Booklet%20Collection\u0026amp;years=0-0\u0026amp;perPage=10\u0026amp;pageNum=1\u0026amp;sortBy=relevance\"\u003eThe Henry Ford Archive of Amereican Innovation\u003c/a\u003e and the Archives Center of the \u003ca href=\"https://sova.si.edu/record/NMAH.AC.0510#administration\"\u003eSmithsonian's National Museum of American History\u003c/a\u003e hold collections of cookbooks and promotional recipe booklets.\u003c/p\u003e  "],"relatedmaterial_heading_ssm":["Related Materials"],"relatedmaterial_tesim":["The Special Collections Research Center also holds other rare books and manuscripts pertaining to cooking, such as the Cookbooks and cooking pamphlets collection, the Elizabeth Fairfax cookbook, and \"The Westinghouse Refrigerator Book: Hints, Helps and Recipes\" booklet.","The Henry Ford Archive of Amereican Innovation and the Archives Center of the Smithsonian's National Museum of American History hold collections of cookbooks and promotional recipe booklets."],"scopecontent_html_tesm":["\u003cp\u003eRecipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast, as well as recipes for Summer Drinks. The back cover features the company's mascot, John Dough, along with a reminder to consumers to check for the Fleischmann's signature to guarantee they are using genuine Fleischmann's Yeast.\u003c/p\u003e  "],"scopecontent_heading_ssm":["Scope and Content"],"scopecontent_tesim":["Recipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast, as well as recipes for Summer Drinks. The back cover features the company's mascot, John Dough, along with a reminder to consumers to check for the Fleischmann's signature to guarantee they are using genuine Fleischmann's Yeast."],"userestrict_html_tesm":["\u003cp\u003eThe copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)\u003c/p\u003e  "],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"abstract_html_tesm":["\u003cabstract id=\"aspace_026c89c38da5bb987e6047d798c0b51e\"\u003eRecipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast.\u003c/abstract\u003e\n    "],"abstract_tesim":["Recipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast."],"physloc_html_tesm":["\u003cphysloc id=\"aspace_540c6549622a9feee2a4e6e2e83105eb\"\u003eR 72, C 3, S 6\u003c/physloc\u003e\n    "],"physloc_tesim":["R 72, C 3, S 6"],"corpname_ssim":["George Mason University. Libraries. Special Collections Research Center","Fleischmann Company"],"names_ssim":["George Mason University. Libraries. Special Collections Research Center","Fleischmann Company"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":0,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"timestamp":"2026-08-14T22:35:13.746Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"vifgm_repositories_2_resources_670","ead_ssi":"vifgm_repositories_2_resources_670","_root_":"vifgm_repositories_2_resources_670","_nest_parent_":"vifgm_repositories_2_resources_670","ead_source_url_ssi":"data/oai/GMU/repositories_2_resources_670.xml","title_ssm":["\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet"],"title_tesim":["\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet"],"unitdate_ssm":["1916"],"unitdate_other_ssim":["1916"],"normalized_date_ssm":["1916"],"normalized_title_ssm":["\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet, 1916"],"text":["\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet, 1916","C0342","/repositories/2/resources/670","Cookbooks","Cooking","Baking","Advertising","There are no access restrictions.","This is a single item collection.","Haber, Joel. 2021. \"How Fleischmann's Yeast Built the Jewish Catskills.\" My Jewish Learning: The Nosher (blog). June 16, 2021. https://www.myjewishlearning.com/the-nosher/how-fleischmanns-yeast-built-the-jewish-catskills/.","\"John Dough Sans Cherub (1915) Fleischmann's Yeast.\" 2012. Wannabe Wonderlands: Outside of Oz (blog). November 18, 2012. http://ilex-wannabewonderlandsoutsideofoz.blogspot.com/2012/11/john-dough-sans-cherub-1915.html.","\"Our History.\" n.d. Fleischmann's Yeast. Accessed August 25, 2023. https://www.fleischmannsyeast.com/our-history/.","\"Photoprint of Painting (1902-1914) of Fleischmann Company Factory Complex, 1975.\" n.d. Historical Treasures of Westchester County. Accessed August 25, 2023. https://www.westchesterarchives.com/HT/muni/buchanan/fleischmann.html.","\"Vintage Recipe Booklets \u0026 Culinary Pamphlets.\" n.d. The Townhouse Antiques \u0026 Vintage. Accessed August 25, 2023. https://thetownhouseantiques.com/collections/vintage-recipe-booklets-culinary-pamphlets.","The Fleischmann Company, also known as Fleischmann's Yeast, was founded by Jewish-Hungarian immigrant brothers Charles and Max Fleischmann. In circa 1868, the brothers arrived in Cincinnati, Ohio and partnered with James Gaff, an American businessman, to build a manufacturing plant where they put Charles' experience in yeast production to use. To increase demand and awareness of their product the brothers initiated a large-scale marketing campaign, beginning with introducing their compressed yeast cakes to a wider audience at Philadelphia's Centennial Exposition in 1876 through a Vienna Model Bakery.","Promotional cookbooks giveaways were another early marketing strategy, and one already being used successfully by other companies. To distinguish themselves and their product, the Fleischmann brothers focused heavily on branding, including using colorful illustrations and introducing the use of a cartoon mascot, John Dough, in circa 1912. The Fleischmann Company saw great success from these campaigns, controlling over 93% of their market by the late 1920s and expanding their manufacturing plants, including adding a research laboratory to their plant in Peekskill, New York in 1900. During World War II the company's research division developed a new product, Active Dry Yeast, which did not need to be refrigerated, allowing American soldiers to enjoy home-baked bread even when serving overseas.","Processing completed by Meghan Glasbrenner in August 2023. Finding aid completed by Meghan Glasbrenner in August 2023.","The Special Collections Research Center also holds other rare books and manuscripts pertaining to cooking, such as the Cookbooks and cooking pamphlets collection, the Elizabeth Fairfax cookbook, and \"The Westinghouse Refrigerator Book: Hints, Helps and Recipes\" booklet.","The Henry Ford Archive of Amereican Innovation and the Archives Center of the Smithsonian's National Museum of American History hold collections of cookbooks and promotional recipe booklets.","Recipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast, as well as recipes for Summer Drinks. The back cover features the company's mascot, John Dough, along with a reminder to consumers to check for the Fleischmann's signature to guarantee they are using genuine Fleischmann's Yeast.","The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)","Recipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast.","R 72, C 3, S 6","George Mason University. Libraries. Special Collections Research Center","Fleischmann Company","English"],"collection_title_tesim":["\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet, 1916"],"collection_ssim":["\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet, 1916"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["C0342","/repositories/2/resources/670"],"unitid_tesim":["C0342","/repositories/2/resources/670"],"repository_ssm":["George Mason University"],"repository_ssim":["George Mason University"],"creator_ssm":["Fleischmann Company"],"creator_ssim":["Fleischmann Company"],"creator_corpname_ssim":["George Mason University. Libraries. Special Collections Research Center","Fleischmann Company"],"creators_ssim":["George Mason University. Libraries. Special Collections Research Center","Fleischmann Company"],"access_terms_ssm":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"acqinfo_ssim":["Purchased by Special Collections Research Center in April 2019."],"access_subjects_ssim":["Cookbooks","Cooking","Baking","Advertising"],"access_subjects_ssm":["Cookbooks","Cooking","Baking","Advertising"],"has_online_content_ssim":["false"],"extent_ssm":[".01 Linear Feet 1 folder"],"extent_tesim":[".01 Linear Feet 1 folder"],"date_range_isim":[1916],"accessrestrict_html_tesm":["\u003cp\u003eThere are no access restrictions.\u003c/p\u003e  "],"accessrestrict_heading_ssm":["Access Restrictions"],"accessrestrict_tesim":["There are no access restrictions."],"arrangement_html_tesm":["\u003cp\u003eThis is a single item collection.\u003c/p\u003e  "],"arrangement_heading_ssm":["Arrangement"],"arrangement_tesim":["This is a single item collection."],"bibliography_html_tesm":["\u003cp\u003eHaber, Joel. 2021. \"How Fleischmann's Yeast Built the Jewish Catskills.\" \u003ctitle\u003eMy Jewish Learning: The Nosher\u003c/title\u003e (blog). June 16, 2021. https://www.myjewishlearning.com/the-nosher/how-fleischmanns-yeast-built-the-jewish-catskills/.\u003c/p\u003e","\u003cp\u003e\"John Dough Sans Cherub (1915) Fleischmann's Yeast.\" 2012. \u003ctitle\u003eWannabe Wonderlands: Outside of Oz\u003c/title\u003e (blog). November 18, 2012. http://ilex-wannabewonderlandsoutsideofoz.blogspot.com/2012/11/john-dough-sans-cherub-1915.html.\u003c/p\u003e","\u003cp\u003e\"Our History.\" n.d. Fleischmann's Yeast. Accessed August 25, 2023. https://www.fleischmannsyeast.com/our-history/.\u003c/p\u003e","\u003cp\u003e\"Photoprint of Painting (1902-1914) of Fleischmann Company Factory Complex, 1975.\" n.d. Historical Treasures of Westchester County. Accessed August 25, 2023. https://www.westchesterarchives.com/HT/muni/buchanan/fleischmann.html.\u003c/p\u003e","\u003cp\u003e\"Vintage Recipe Booklets \u0026amp; Culinary Pamphlets.\" n.d. The Townhouse Antiques \u0026amp; Vintage. Accessed August 25, 2023. https://thetownhouseantiques.com/collections/vintage-recipe-booklets-culinary-pamphlets.\u003c/p\u003e  "],"bibliography_heading_ssm":["Bibliography"],"bibliography_tesim":["Haber, Joel. 2021. \"How Fleischmann's Yeast Built the Jewish Catskills.\" My Jewish Learning: The Nosher (blog). June 16, 2021. https://www.myjewishlearning.com/the-nosher/how-fleischmanns-yeast-built-the-jewish-catskills/.","\"John Dough Sans Cherub (1915) Fleischmann's Yeast.\" 2012. Wannabe Wonderlands: Outside of Oz (blog). November 18, 2012. http://ilex-wannabewonderlandsoutsideofoz.blogspot.com/2012/11/john-dough-sans-cherub-1915.html.","\"Our History.\" n.d. Fleischmann's Yeast. Accessed August 25, 2023. https://www.fleischmannsyeast.com/our-history/.","\"Photoprint of Painting (1902-1914) of Fleischmann Company Factory Complex, 1975.\" n.d. Historical Treasures of Westchester County. Accessed August 25, 2023. https://www.westchesterarchives.com/HT/muni/buchanan/fleischmann.html.","\"Vintage Recipe Booklets \u0026 Culinary Pamphlets.\" n.d. The Townhouse Antiques \u0026 Vintage. Accessed August 25, 2023. https://thetownhouseantiques.com/collections/vintage-recipe-booklets-culinary-pamphlets."],"bioghist_html_tesm":["\u003cp\u003eThe Fleischmann Company, also known as Fleischmann's Yeast, was founded by Jewish-Hungarian immigrant brothers Charles and Max Fleischmann. In circa 1868, the brothers arrived in Cincinnati, Ohio and partnered with James Gaff, an American businessman, to build a manufacturing plant where they put Charles' experience in yeast production to use. To increase demand and awareness of their product the brothers initiated a large-scale marketing campaign, beginning with introducing their compressed yeast cakes to a wider audience at Philadelphia's Centennial Exposition in 1876 through a Vienna Model Bakery. \u003c/p\u003e","\u003cp\u003ePromotional cookbooks giveaways were another early marketing strategy, and one already being used successfully by other companies. To distinguish themselves and their product, the Fleischmann brothers focused heavily on branding, including using colorful illustrations and introducing the use of a cartoon mascot, John Dough, in circa 1912. The Fleischmann Company saw great success from these campaigns, controlling over 93% of their market by the late 1920s and expanding their manufacturing plants, including adding a research laboratory to their plant in Peekskill, New York in 1900. During World War II the company's research division developed a new product, Active Dry Yeast, which did not need to be refrigerated, allowing American soldiers to enjoy home-baked bread even when serving overseas.\u003c/p\u003e  "],"bioghist_heading_ssm":["Historical Information"],"bioghist_tesim":["The Fleischmann Company, also known as Fleischmann's Yeast, was founded by Jewish-Hungarian immigrant brothers Charles and Max Fleischmann. In circa 1868, the brothers arrived in Cincinnati, Ohio and partnered with James Gaff, an American businessman, to build a manufacturing plant where they put Charles' experience in yeast production to use. To increase demand and awareness of their product the brothers initiated a large-scale marketing campaign, beginning with introducing their compressed yeast cakes to a wider audience at Philadelphia's Centennial Exposition in 1876 through a Vienna Model Bakery.","Promotional cookbooks giveaways were another early marketing strategy, and one already being used successfully by other companies. To distinguish themselves and their product, the Fleischmann brothers focused heavily on branding, including using colorful illustrations and introducing the use of a cartoon mascot, John Dough, in circa 1912. The Fleischmann Company saw great success from these campaigns, controlling over 93% of their market by the late 1920s and expanding their manufacturing plants, including adding a research laboratory to their plant in Peekskill, New York in 1900. During World War II the company's research division developed a new product, Active Dry Yeast, which did not need to be refrigerated, allowing American soldiers to enjoy home-baked bread even when serving overseas."],"prefercite_html_tesm":["\u003cp\u003e\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet, C0342, Special Collections Research Center, George Mason University Libraries\u003c/p\u003e  "],"prefercite_tesim":["\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet, C0342, Special Collections Research Center, George Mason University Libraries"],"processinfo_html_tesm":["\u003cp\u003eProcessing completed by Meghan Glasbrenner in August 2023. Finding aid completed by Meghan Glasbrenner in August 2023.\u003c/p\u003e  "],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Processing completed by Meghan Glasbrenner in August 2023. Finding aid completed by Meghan Glasbrenner in August 2023."],"relatedmaterial_html_tesm":["\u003cp\u003eThe Special Collections Research Center also holds other rare books and manuscripts pertaining to cooking, such as the \u003ca href=\"https://aspace.gmu.edu/resources/c0320\"\u003eCookbooks and cooking pamphlets collection\u003c/a\u003e, the \u003ca href=\"https://aspace.gmu.edu/resources/c0202\"\u003eElizabeth Fairfax cookbook\u003c/a\u003e, and \u003ca href=\"https://aspace.gmu.edu/resources/c0343\"\u003e\"The Westinghouse Refrigerator Book: Hints, Helps and Recipes\" booklet\u003c/a\u003e.\u003c/p\u003e","\u003cp\u003e\u003ca href=\"https://www.thehenryford.org/collections-and-research/digital-collections/search-results#advancedSearch=1\u0026amp;tab=artifact-results\u0026amp;s.0.in=collectionTitle\u0026amp;s.0.for=Research%20Center%20Recipe%20Booklet%20Collection\u0026amp;years=0-0\u0026amp;perPage=10\u0026amp;pageNum=1\u0026amp;sortBy=relevance\"\u003eThe Henry Ford Archive of Amereican Innovation\u003c/a\u003e and the Archives Center of the \u003ca href=\"https://sova.si.edu/record/NMAH.AC.0510#administration\"\u003eSmithsonian's National Museum of American History\u003c/a\u003e hold collections of cookbooks and promotional recipe booklets.\u003c/p\u003e  "],"relatedmaterial_heading_ssm":["Related Materials"],"relatedmaterial_tesim":["The Special Collections Research Center also holds other rare books and manuscripts pertaining to cooking, such as the Cookbooks and cooking pamphlets collection, the Elizabeth Fairfax cookbook, and \"The Westinghouse Refrigerator Book: Hints, Helps and Recipes\" booklet.","The Henry Ford Archive of Amereican Innovation and the Archives Center of the Smithsonian's National Museum of American History hold collections of cookbooks and promotional recipe booklets."],"scopecontent_html_tesm":["\u003cp\u003eRecipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast, as well as recipes for Summer Drinks. The back cover features the company's mascot, John Dough, along with a reminder to consumers to check for the Fleischmann's signature to guarantee they are using genuine Fleischmann's Yeast.\u003c/p\u003e  "],"scopecontent_heading_ssm":["Scope and Content"],"scopecontent_tesim":["Recipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast, as well as recipes for Summer Drinks. The back cover features the company's mascot, John Dough, along with a reminder to consumers to check for the Fleischmann's signature to guarantee they are using genuine Fleischmann's Yeast."],"userestrict_html_tesm":["\u003cp\u003eThe copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)\u003c/p\u003e  "],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"abstract_html_tesm":["\u003cabstract id=\"aspace_026c89c38da5bb987e6047d798c0b51e\"\u003eRecipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast.\u003c/abstract\u003e\n    "],"abstract_tesim":["Recipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast."],"physloc_html_tesm":["\u003cphysloc id=\"aspace_540c6549622a9feee2a4e6e2e83105eb\"\u003eR 72, C 3, S 6\u003c/physloc\u003e\n    "],"physloc_tesim":["R 72, C 3, S 6"],"corpname_ssim":["George Mason University. Libraries. Special Collections Research Center","Fleischmann Company"],"names_ssim":["George Mason University. Libraries. Special Collections Research Center","Fleischmann Company"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":0,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"timestamp":"2026-08-14T22:35:13.746Z"}]}},"label":"Breadcrumbs"}}},"links":{"self":"https://search.arvasarchive.org/catalog/vifgm_repositories_2_resources_670"}}],"included":[{"type":"facet","id":"repository_ssim","attributes":{"label":"Repository","items":[{"attributes":{"label":"George Mason University","value":"George Mason 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