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Editors of Encyclopaedia. \"Tom and Jerry.\" Encyclopaedia Britannica, accessed April 16, 2021. https://www.britannica.com/topic/Tom-and-Jerry.","\"Johann Mouse (1953).\" Dailymotion. Accessed April 16, 2021. https://www.dailymotion.com/video/x60rb9y.","\"Johann Mouse (1953).\" International Movie Database. Accessed April 16, 2021. https://www.imdb.com/title/tt0045937/.","\"Tom and Jerry\" is an American cartoon series created by William Hanna and Joseph Barbera in 1940 for Metro-Goldwyn-Mayer. The classic series features a cat named Tom and a mouse named Jerry who perpetually play at a literal game of cat and mouse, with Tom generally being thwarted by Jerry.","The \"Tom and Jerry\" short \"Johann Mouse\" premiered on March 21, 1953 and features the duo in mid 19th century Vienna, living in the home of the composer Johann Strauss (which the title plays off of). The plot revolves around Tom attempting to catch Jerry by learning the piano like his master, which Jerry loves to dance to. 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Accessed April 16, 2021. https://www.imdb.com/title/tt0045937/."],"bioghist_html_tesm":["\u003cp\u003e\"Tom and Jerry\" is an American cartoon series created by William Hanna and Joseph Barbera in 1940 for Metro-Goldwyn-Mayer. The classic series features a cat named Tom and a mouse named Jerry who perpetually play at a literal game of cat and mouse, with Tom generally being thwarted by Jerry. \u003c/p\u003e","\u003cp\u003eThe \"Tom and Jerry\" short \"Johann Mouse\" premiered on March 21, 1953 and features the duo in mid 19th century Vienna, living in the home of the composer Johann Strauss (which the title plays off of). The plot revolves around Tom attempting to catch Jerry by learning the piano like his master, which Jerry loves to dance to. 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This item was formerly part of the Performing Arts Manuscript Materials collection, C0215."],"relatedmaterial_html_tesm":["\u003cp\u003eThe Special Collections Research Center holds other materials related to entertainment and television.\u003c/p\u003e  "],"relatedmaterial_heading_ssm":["Related Materials"],"relatedmaterial_tesim":["The Special Collections Research Center holds other materials related to entertainment and television."],"scopecontent_html_tesm":["\u003cp\u003eFour black and white animation still photographs from the \"Tom and Jerry\" short \"Johann Mouse,\" February 24, 1953. Each photograph features a scene from the short, with a typewritten description on the verso and an official approval stamp from the Advertising Code Administration of Hollywood.\u003c/p\u003e  "],"scopecontent_heading_ssm":["Scope and Content"],"scopecontent_tesim":["Four black and white animation still photographs from the \"Tom and Jerry\" short \"Johann Mouse,\" February 24, 1953. Each photograph features a scene from the short, with a typewritten description on the verso and an official approval stamp from the Advertising Code Administration of Hollywood."],"userestrict_html_tesm":["\u003cp\u003eThe copyright and related rights status of this collection have not been evaluated (See http://rightsstatements.org/vocab/CNE/1.0/)\u003c/p\u003e  "],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright and related rights status of this collection have not been evaluated (See http://rightsstatements.org/vocab/CNE/1.0/)"],"abstract_html_tesm":["\u003cabstract id=\"aspace_d8dde25677f88267fef973cccb204e3a\" label=\"Abstract\"\u003eFour black and white animation still photographs from the \"Tom and Jerry\" short \"Johann Mouse,\" February 24, 1953.\u003c/abstract\u003e\n    "],"abstract_tesim":["Four black and white animation still photographs from the \"Tom and Jerry\" short \"Johann Mouse,\" February 24, 1953."],"physloc_html_tesm":["\u003cphysloc id=\"aspace_424675b69aebb061e5bbca1389148fed\"\u003eR 72, C 3, S 5\u003c/physloc\u003e\n    "],"physloc_tesim":["R 72, C 3, S 5"],"corpname_ssim":["George Mason University. 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Editors of Encyclopaedia. \"Tom and Jerry.\" Encyclopaedia Britannica, accessed April 16, 2021. https://www.britannica.com/topic/Tom-and-Jerry.","\"Johann Mouse (1953).\" Dailymotion. Accessed April 16, 2021. https://www.dailymotion.com/video/x60rb9y.","\"Johann Mouse (1953).\" International Movie Database. Accessed April 16, 2021. https://www.imdb.com/title/tt0045937/.","\"Tom and Jerry\" is an American cartoon series created by William Hanna and Joseph Barbera in 1940 for Metro-Goldwyn-Mayer. The classic series features a cat named Tom and a mouse named Jerry who perpetually play at a literal game of cat and mouse, with Tom generally being thwarted by Jerry.","The \"Tom and Jerry\" short \"Johann Mouse\" premiered on March 21, 1953 and features the duo in mid 19th century Vienna, living in the home of the composer Johann Strauss (which the title plays off of). The plot revolves around Tom attempting to catch Jerry by learning the piano like his master, which Jerry loves to dance to. The short culminates in a performance by the duo at the court of Emperor Franz Joseph I.","Processing completed by Amanda Brent in April 2021. EAD markup completed by Amanda Brent in April 2021. This item was formerly part of the Performing Arts Manuscript Materials collection, C0215.","The Special Collections Research Center holds other materials related to entertainment and television.","Four black and white animation still photographs from the \"Tom and Jerry\" short \"Johann Mouse,\" February 24, 1953. Each photograph features a scene from the short, with a typewritten description on the verso and an official approval stamp from the Advertising Code Administration of Hollywood.","The copyright and related rights status of this collection have not been evaluated (See http://rightsstatements.org/vocab/CNE/1.0/)","Four black and white animation still photographs from the \"Tom and Jerry\" short \"Johann Mouse,\" February 24, 1953.","R 72, C 3, S 5","George Mason University. Libraries. Special Collections Research Center","Metro-Goldwyn-Mayer","Strauss, Johann, 1825-1899","English\n."],"collection_title_tesim":["Animation still photographs from the \"Tom and Jerry\" short \"Johann Mouse\", 1953"],"collection_ssim":["Animation still photographs from the \"Tom and Jerry\" short \"Johann Mouse\", 1953"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["C0477","/repositories/2/resources/546"],"unitid_tesim":["C0477","/repositories/2/resources/546"],"repository_ssm":["George Mason University"],"repository_ssim":["George Mason University"],"creator_ssm":["Metro-Goldwyn-Mayer"],"creator_ssim":["Metro-Goldwyn-Mayer"],"creator_persname_ssim":["Strauss, Johann, 1825-1899"],"creator_corpname_ssim":["George Mason University. Libraries. Special Collections Research Center","Metro-Goldwyn-Mayer"],"creators_ssim":["Strauss, Johann, 1825-1899","George Mason University. Libraries. Special Collections Research Center","Metro-Goldwyn-Mayer"],"access_terms_ssm":["The copyright and related rights status of this collection have not been evaluated (See http://rightsstatements.org/vocab/CNE/1.0/)"],"acqinfo_ssim":["Purchased by Steve Gerber from Schubertiade Music in September 2017."],"access_subjects_ssim":["Advertising","Animated television programs"],"access_subjects_ssm":["Advertising","Animated television programs"],"has_online_content_ssim":["false"],"extent_ssm":[".01 Linear Feet 4 photographs"],"extent_tesim":[".01 Linear Feet 4 photographs"],"date_range_isim":[1953],"accessrestrict_html_tesm":["\u003cp\u003eThere are no access restrictions.\u003c/p\u003e  "],"accessrestrict_heading_ssm":["Access Restrictions"],"accessrestrict_tesim":["There are no access restrictions."],"arrangement_html_tesm":["\u003cp\u003eThis is a single folder collection.\u003c/p\u003e  "],"arrangement_heading_ssm":["Arrangement"],"arrangement_tesim":["This is a single folder collection."],"bibliography_html_tesm":["\u003cp\u003eBritannica, T. 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Accessed April 16, 2021. https://www.imdb.com/title/tt0045937/."],"bioghist_html_tesm":["\u003cp\u003e\"Tom and Jerry\" is an American cartoon series created by William Hanna and Joseph Barbera in 1940 for Metro-Goldwyn-Mayer. The classic series features a cat named Tom and a mouse named Jerry who perpetually play at a literal game of cat and mouse, with Tom generally being thwarted by Jerry. \u003c/p\u003e","\u003cp\u003eThe \"Tom and Jerry\" short \"Johann Mouse\" premiered on March 21, 1953 and features the duo in mid 19th century Vienna, living in the home of the composer Johann Strauss (which the title plays off of). The plot revolves around Tom attempting to catch Jerry by learning the piano like his master, which Jerry loves to dance to. The short culminates in a performance by the duo at the court of Emperor Franz Joseph I.\u003c/p\u003e  "],"bioghist_heading_ssm":["Historical Information"],"bioghist_tesim":["\"Tom and Jerry\" is an American cartoon series created by William Hanna and Joseph Barbera in 1940 for Metro-Goldwyn-Mayer. The classic series features a cat named Tom and a mouse named Jerry who perpetually play at a literal game of cat and mouse, with Tom generally being thwarted by Jerry.","The \"Tom and Jerry\" short \"Johann Mouse\" premiered on March 21, 1953 and features the duo in mid 19th century Vienna, living in the home of the composer Johann Strauss (which the title plays off of). The plot revolves around Tom attempting to catch Jerry by learning the piano like his master, which Jerry loves to dance to. The short culminates in a performance by the duo at the court of Emperor Franz Joseph I."],"prefercite_html_tesm":["\u003cp\u003eAnimation still photographs from the \"Tom and Jerry\" short \"Johann Mouse,\" C0477, Special Collections Research Center, George Mason University Libraries.\u003c/p\u003e  "],"prefercite_tesim":["Animation still photographs from the \"Tom and Jerry\" short \"Johann Mouse,\" C0477, Special Collections Research Center, George Mason University Libraries."],"processinfo_html_tesm":["\u003cp\u003eProcessing completed by Amanda Brent in April 2021. EAD markup completed by Amanda Brent in April 2021. This item was formerly part of the Performing Arts Manuscript Materials collection, C0215.\u003c/p\u003e  "],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Processing completed by Amanda Brent in April 2021. EAD markup completed by Amanda Brent in April 2021. This item was formerly part of the Performing Arts Manuscript Materials collection, C0215."],"relatedmaterial_html_tesm":["\u003cp\u003eThe Special Collections Research Center holds other materials related to entertainment and television.\u003c/p\u003e  "],"relatedmaterial_heading_ssm":["Related Materials"],"relatedmaterial_tesim":["The Special Collections Research Center holds other materials related to entertainment and television."],"scopecontent_html_tesm":["\u003cp\u003eFour black and white animation still photographs from the \"Tom and Jerry\" short \"Johann Mouse,\" February 24, 1953. Each photograph features a scene from the short, with a typewritten description on the verso and an official approval stamp from the Advertising Code Administration of Hollywood.\u003c/p\u003e  "],"scopecontent_heading_ssm":["Scope and Content"],"scopecontent_tesim":["Four black and white animation still photographs from the \"Tom and Jerry\" short \"Johann Mouse,\" February 24, 1953. Each photograph features a scene from the short, with a typewritten description on the verso and an official approval stamp from the Advertising Code Administration of Hollywood."],"userestrict_html_tesm":["\u003cp\u003eThe copyright and related rights status of this collection have not been evaluated (See http://rightsstatements.org/vocab/CNE/1.0/)\u003c/p\u003e  "],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright and related rights status of this collection have not been evaluated (See http://rightsstatements.org/vocab/CNE/1.0/)"],"abstract_html_tesm":["\u003cabstract id=\"aspace_d8dde25677f88267fef973cccb204e3a\" label=\"Abstract\"\u003eFour black and white animation still photographs from the \"Tom and Jerry\" short \"Johann Mouse,\" February 24, 1953.\u003c/abstract\u003e\n    "],"abstract_tesim":["Four black and white animation still photographs from the \"Tom and Jerry\" short \"Johann Mouse,\" February 24, 1953."],"physloc_html_tesm":["\u003cphysloc id=\"aspace_424675b69aebb061e5bbca1389148fed\"\u003eR 72, C 3, S 5\u003c/physloc\u003e\n    "],"physloc_tesim":["R 72, C 3, S 5"],"corpname_ssim":["George Mason University. 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June 16, 2021. https://www.myjewishlearning.com/the-nosher/how-fleischmanns-yeast-built-the-jewish-catskills/.","\"John Dough Sans Cherub (1915) Fleischmann's Yeast.\" 2012. Wannabe Wonderlands: Outside of Oz (blog). November 18, 2012. http://ilex-wannabewonderlandsoutsideofoz.blogspot.com/2012/11/john-dough-sans-cherub-1915.html.","\"Our History.\" n.d. Fleischmann's Yeast. Accessed August 25, 2023. https://www.fleischmannsyeast.com/our-history/.","\"Photoprint of Painting (1902-1914) of Fleischmann Company Factory Complex, 1975.\" n.d. Historical Treasures of Westchester County. Accessed August 25, 2023. https://www.westchesterarchives.com/HT/muni/buchanan/fleischmann.html.","\"Vintage Recipe Booklets \u0026 Culinary Pamphlets.\" n.d. The Townhouse Antiques \u0026 Vintage. Accessed August 25, 2023. https://thetownhouseantiques.com/collections/vintage-recipe-booklets-culinary-pamphlets.","The Fleischmann Company, also known as Fleischmann's Yeast, was founded by Jewish-Hungarian immigrant brothers Charles and Max Fleischmann. In circa 1868, the brothers arrived in Cincinnati, Ohio and partnered with James Gaff, an American businessman, to build a manufacturing plant where they put Charles' experience in yeast production to use. To increase demand and awareness of their product the brothers initiated a large-scale marketing campaign, beginning with introducing their compressed yeast cakes to a wider audience at Philadelphia's Centennial Exposition in 1876 through a Vienna Model Bakery.","Promotional cookbooks giveaways were another early marketing strategy, and one already being used successfully by other companies. To distinguish themselves and their product, the Fleischmann brothers focused heavily on branding, including using colorful illustrations and introducing the use of a cartoon mascot, John Dough, in circa 1912. The Fleischmann Company saw great success from these campaigns, controlling over 93% of their market by the late 1920s and expanding their manufacturing plants, including adding a research laboratory to their plant in Peekskill, New York in 1900. During World War II the company's research division developed a new product, Active Dry Yeast, which did not need to be refrigerated, allowing American soldiers to enjoy home-baked bread even when serving overseas.","Processing completed by Meghan Glasbrenner in August 2023. Finding aid completed by Meghan Glasbrenner in August 2023.","The Special Collections Research Center also holds other rare books and manuscripts pertaining to cooking, such as the Cookbooks and cooking pamphlets collection, the Elizabeth Fairfax cookbook, and \"The Westinghouse Refrigerator Book: Hints, Helps and Recipes\" booklet.","The Henry Ford Archive of Amereican Innovation and the Archives Center of the Smithsonian's National Museum of American History hold collections of cookbooks and promotional recipe booklets.","Recipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast, as well as recipes for Summer Drinks. The back cover features the company's mascot, John Dough, along with a reminder to consumers to check for the Fleischmann's signature to guarantee they are using genuine Fleischmann's Yeast.","The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)","Recipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast.","R 72, C 3, S 6","George Mason University. Libraries. Special Collections Research Center","Fleischmann Company","English"],"collection_title_tesim":["\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet, 1916"],"collection_ssim":["\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet, 1916"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["C0342","/repositories/2/resources/670"],"unitid_tesim":["C0342","/repositories/2/resources/670"],"repository_ssm":["George Mason University"],"repository_ssim":["George Mason University"],"creator_ssm":["Fleischmann Company"],"creator_ssim":["Fleischmann Company"],"creator_corpname_ssim":["George Mason University. Libraries. 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(See http://rightsstatements.org/vocab/CNE/1.0/)"],"acqinfo_ssim":["Purchased by Special Collections Research Center in April 2019."],"access_subjects_ssim":["Cookbooks","Cooking","Baking","Advertising"],"access_subjects_ssm":["Cookbooks","Cooking","Baking","Advertising"],"has_online_content_ssim":["false"],"extent_ssm":[".01 Linear Feet 1 folder"],"extent_tesim":[".01 Linear Feet 1 folder"],"date_range_isim":[1916],"accessrestrict_html_tesm":["\u003cp\u003eThere are no access restrictions.\u003c/p\u003e  "],"accessrestrict_heading_ssm":["Access Restrictions"],"accessrestrict_tesim":["There are no access restrictions."],"arrangement_html_tesm":["\u003cp\u003eThis is a single item collection.\u003c/p\u003e  "],"arrangement_heading_ssm":["Arrangement"],"arrangement_tesim":["This is a single item collection."],"bibliography_html_tesm":["\u003cp\u003eHaber, Joel. 2021. \"How Fleischmann's Yeast Built the Jewish Catskills.\" \u003ctitle\u003eMy Jewish Learning: The Nosher\u003c/title\u003e (blog). June 16, 2021. https://www.myjewishlearning.com/the-nosher/how-fleischmanns-yeast-built-the-jewish-catskills/.\u003c/p\u003e","\u003cp\u003e\"John Dough Sans Cherub (1915) Fleischmann's Yeast.\" 2012. \u003ctitle\u003eWannabe Wonderlands: Outside of Oz\u003c/title\u003e (blog). November 18, 2012. http://ilex-wannabewonderlandsoutsideofoz.blogspot.com/2012/11/john-dough-sans-cherub-1915.html.\u003c/p\u003e","\u003cp\u003e\"Our History.\" n.d. Fleischmann's Yeast. Accessed August 25, 2023. https://www.fleischmannsyeast.com/our-history/.\u003c/p\u003e","\u003cp\u003e\"Photoprint of Painting (1902-1914) of Fleischmann Company Factory Complex, 1975.\" n.d. Historical Treasures of Westchester County. Accessed August 25, 2023. https://www.westchesterarchives.com/HT/muni/buchanan/fleischmann.html.\u003c/p\u003e","\u003cp\u003e\"Vintage Recipe Booklets \u0026amp; Culinary Pamphlets.\" n.d. The Townhouse Antiques \u0026amp; Vintage. Accessed August 25, 2023. https://thetownhouseantiques.com/collections/vintage-recipe-booklets-culinary-pamphlets.\u003c/p\u003e  "],"bibliography_heading_ssm":["Bibliography"],"bibliography_tesim":["Haber, Joel. 2021. \"How Fleischmann's Yeast Built the Jewish Catskills.\" My Jewish Learning: The Nosher (blog). June 16, 2021. https://www.myjewishlearning.com/the-nosher/how-fleischmanns-yeast-built-the-jewish-catskills/.","\"John Dough Sans Cherub (1915) Fleischmann's Yeast.\" 2012. Wannabe Wonderlands: Outside of Oz (blog). November 18, 2012. http://ilex-wannabewonderlandsoutsideofoz.blogspot.com/2012/11/john-dough-sans-cherub-1915.html.","\"Our History.\" n.d. Fleischmann's Yeast. Accessed August 25, 2023. https://www.fleischmannsyeast.com/our-history/.","\"Photoprint of Painting (1902-1914) of Fleischmann Company Factory Complex, 1975.\" n.d. Historical Treasures of Westchester County. Accessed August 25, 2023. https://www.westchesterarchives.com/HT/muni/buchanan/fleischmann.html.","\"Vintage Recipe Booklets \u0026 Culinary Pamphlets.\" n.d. The Townhouse Antiques \u0026 Vintage. Accessed August 25, 2023. https://thetownhouseantiques.com/collections/vintage-recipe-booklets-culinary-pamphlets."],"bioghist_html_tesm":["\u003cp\u003eThe Fleischmann Company, also known as Fleischmann's Yeast, was founded by Jewish-Hungarian immigrant brothers Charles and Max Fleischmann. In circa 1868, the brothers arrived in Cincinnati, Ohio and partnered with James Gaff, an American businessman, to build a manufacturing plant where they put Charles' experience in yeast production to use. To increase demand and awareness of their product the brothers initiated a large-scale marketing campaign, beginning with introducing their compressed yeast cakes to a wider audience at Philadelphia's Centennial Exposition in 1876 through a Vienna Model Bakery. \u003c/p\u003e","\u003cp\u003ePromotional cookbooks giveaways were another early marketing strategy, and one already being used successfully by other companies. To distinguish themselves and their product, the Fleischmann brothers focused heavily on branding, including using colorful illustrations and introducing the use of a cartoon mascot, John Dough, in circa 1912. The Fleischmann Company saw great success from these campaigns, controlling over 93% of their market by the late 1920s and expanding their manufacturing plants, including adding a research laboratory to their plant in Peekskill, New York in 1900. During World War II the company's research division developed a new product, Active Dry Yeast, which did not need to be refrigerated, allowing American soldiers to enjoy home-baked bread even when serving overseas.\u003c/p\u003e  "],"bioghist_heading_ssm":["Historical Information"],"bioghist_tesim":["The Fleischmann Company, also known as Fleischmann's Yeast, was founded by Jewish-Hungarian immigrant brothers Charles and Max Fleischmann. In circa 1868, the brothers arrived in Cincinnati, Ohio and partnered with James Gaff, an American businessman, to build a manufacturing plant where they put Charles' experience in yeast production to use. To increase demand and awareness of their product the brothers initiated a large-scale marketing campaign, beginning with introducing their compressed yeast cakes to a wider audience at Philadelphia's Centennial Exposition in 1876 through a Vienna Model Bakery.","Promotional cookbooks giveaways were another early marketing strategy, and one already being used successfully by other companies. To distinguish themselves and their product, the Fleischmann brothers focused heavily on branding, including using colorful illustrations and introducing the use of a cartoon mascot, John Dough, in circa 1912. The Fleischmann Company saw great success from these campaigns, controlling over 93% of their market by the late 1920s and expanding their manufacturing plants, including adding a research laboratory to their plant in Peekskill, New York in 1900. During World War II the company's research division developed a new product, Active Dry Yeast, which did not need to be refrigerated, allowing American soldiers to enjoy home-baked bread even when serving overseas."],"prefercite_html_tesm":["\u003cp\u003e\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet, C0342, Special Collections Research Center, George Mason University Libraries\u003c/p\u003e  "],"prefercite_tesim":["\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet, C0342, Special Collections Research Center, George Mason University Libraries"],"processinfo_html_tesm":["\u003cp\u003eProcessing completed by Meghan Glasbrenner in August 2023. Finding aid completed by Meghan Glasbrenner in August 2023.\u003c/p\u003e  "],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Processing completed by Meghan Glasbrenner in August 2023. Finding aid completed by Meghan Glasbrenner in August 2023."],"relatedmaterial_html_tesm":["\u003cp\u003eThe Special Collections Research Center also holds other rare books and manuscripts pertaining to cooking, such as the \u003ca href=\"https://aspace.gmu.edu/resources/c0320\"\u003eCookbooks and cooking pamphlets collection\u003c/a\u003e, the \u003ca href=\"https://aspace.gmu.edu/resources/c0202\"\u003eElizabeth Fairfax cookbook\u003c/a\u003e, and \u003ca href=\"https://aspace.gmu.edu/resources/c0343\"\u003e\"The Westinghouse Refrigerator Book: Hints, Helps and Recipes\" booklet\u003c/a\u003e.\u003c/p\u003e","\u003cp\u003e\u003ca href=\"https://www.thehenryford.org/collections-and-research/digital-collections/search-results#advancedSearch=1\u0026amp;tab=artifact-results\u0026amp;s.0.in=collectionTitle\u0026amp;s.0.for=Research%20Center%20Recipe%20Booklet%20Collection\u0026amp;years=0-0\u0026amp;perPage=10\u0026amp;pageNum=1\u0026amp;sortBy=relevance\"\u003eThe Henry Ford Archive of Amereican Innovation\u003c/a\u003e and the Archives Center of the \u003ca href=\"https://sova.si.edu/record/NMAH.AC.0510#administration\"\u003eSmithsonian's National Museum of American History\u003c/a\u003e hold collections of cookbooks and promotional recipe booklets.\u003c/p\u003e  "],"relatedmaterial_heading_ssm":["Related Materials"],"relatedmaterial_tesim":["The Special Collections Research Center also holds other rare books and manuscripts pertaining to cooking, such as the Cookbooks and cooking pamphlets collection, the Elizabeth Fairfax cookbook, and \"The Westinghouse Refrigerator Book: Hints, Helps and Recipes\" booklet.","The Henry Ford Archive of Amereican Innovation and the Archives Center of the Smithsonian's National Museum of American History hold collections of cookbooks and promotional recipe booklets."],"scopecontent_html_tesm":["\u003cp\u003eRecipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast, as well as recipes for Summer Drinks. The back cover features the company's mascot, John Dough, along with a reminder to consumers to check for the Fleischmann's signature to guarantee they are using genuine Fleischmann's Yeast.\u003c/p\u003e  "],"scopecontent_heading_ssm":["Scope and Content"],"scopecontent_tesim":["Recipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast, as well as recipes for Summer Drinks. The back cover features the company's mascot, John Dough, along with a reminder to consumers to check for the Fleischmann's signature to guarantee they are using genuine Fleischmann's Yeast."],"userestrict_html_tesm":["\u003cp\u003eThe copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)\u003c/p\u003e  "],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"abstract_html_tesm":["\u003cabstract id=\"aspace_026c89c38da5bb987e6047d798c0b51e\"\u003eRecipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast.\u003c/abstract\u003e\n    "],"abstract_tesim":["Recipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast."],"physloc_html_tesm":["\u003cphysloc id=\"aspace_540c6549622a9feee2a4e6e2e83105eb\"\u003eR 72, C 3, S 6\u003c/physloc\u003e\n    "],"physloc_tesim":["R 72, C 3, S 6"],"corpname_ssim":["George Mason University. Libraries. Special Collections Research Center","Fleischmann Company"],"names_ssim":["George Mason University. Libraries. 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June 16, 2021. https://www.myjewishlearning.com/the-nosher/how-fleischmanns-yeast-built-the-jewish-catskills/.","\"John Dough Sans Cherub (1915) Fleischmann's Yeast.\" 2012. Wannabe Wonderlands: Outside of Oz (blog). November 18, 2012. http://ilex-wannabewonderlandsoutsideofoz.blogspot.com/2012/11/john-dough-sans-cherub-1915.html.","\"Our History.\" n.d. Fleischmann's Yeast. Accessed August 25, 2023. https://www.fleischmannsyeast.com/our-history/.","\"Photoprint of Painting (1902-1914) of Fleischmann Company Factory Complex, 1975.\" n.d. Historical Treasures of Westchester County. Accessed August 25, 2023. https://www.westchesterarchives.com/HT/muni/buchanan/fleischmann.html.","\"Vintage Recipe Booklets \u0026 Culinary Pamphlets.\" n.d. The Townhouse Antiques \u0026 Vintage. Accessed August 25, 2023. https://thetownhouseantiques.com/collections/vintage-recipe-booklets-culinary-pamphlets.","The Fleischmann Company, also known as Fleischmann's Yeast, was founded by Jewish-Hungarian immigrant brothers Charles and Max Fleischmann. In circa 1868, the brothers arrived in Cincinnati, Ohio and partnered with James Gaff, an American businessman, to build a manufacturing plant where they put Charles' experience in yeast production to use. To increase demand and awareness of their product the brothers initiated a large-scale marketing campaign, beginning with introducing their compressed yeast cakes to a wider audience at Philadelphia's Centennial Exposition in 1876 through a Vienna Model Bakery.","Promotional cookbooks giveaways were another early marketing strategy, and one already being used successfully by other companies. To distinguish themselves and their product, the Fleischmann brothers focused heavily on branding, including using colorful illustrations and introducing the use of a cartoon mascot, John Dough, in circa 1912. The Fleischmann Company saw great success from these campaigns, controlling over 93% of their market by the late 1920s and expanding their manufacturing plants, including adding a research laboratory to their plant in Peekskill, New York in 1900. During World War II the company's research division developed a new product, Active Dry Yeast, which did not need to be refrigerated, allowing American soldiers to enjoy home-baked bread even when serving overseas.","Processing completed by Meghan Glasbrenner in August 2023. Finding aid completed by Meghan Glasbrenner in August 2023.","The Special Collections Research Center also holds other rare books and manuscripts pertaining to cooking, such as the Cookbooks and cooking pamphlets collection, the Elizabeth Fairfax cookbook, and \"The Westinghouse Refrigerator Book: Hints, Helps and Recipes\" booklet.","The Henry Ford Archive of Amereican Innovation and the Archives Center of the Smithsonian's National Museum of American History hold collections of cookbooks and promotional recipe booklets.","Recipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast, as well as recipes for Summer Drinks. The back cover features the company's mascot, John Dough, along with a reminder to consumers to check for the Fleischmann's signature to guarantee they are using genuine Fleischmann's Yeast.","The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)","Recipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast.","R 72, C 3, S 6","George Mason University. Libraries. Special Collections Research Center","Fleischmann Company","English"],"collection_title_tesim":["\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet, 1916"],"collection_ssim":["\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet, 1916"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["C0342","/repositories/2/resources/670"],"unitid_tesim":["C0342","/repositories/2/resources/670"],"repository_ssm":["George Mason University"],"repository_ssim":["George Mason University"],"creator_ssm":["Fleischmann Company"],"creator_ssim":["Fleischmann Company"],"creator_corpname_ssim":["George Mason University. Libraries. 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June 16, 2021. https://www.myjewishlearning.com/the-nosher/how-fleischmanns-yeast-built-the-jewish-catskills/.\u003c/p\u003e","\u003cp\u003e\"John Dough Sans Cherub (1915) Fleischmann's Yeast.\" 2012. \u003ctitle\u003eWannabe Wonderlands: Outside of Oz\u003c/title\u003e (blog). November 18, 2012. http://ilex-wannabewonderlandsoutsideofoz.blogspot.com/2012/11/john-dough-sans-cherub-1915.html.\u003c/p\u003e","\u003cp\u003e\"Our History.\" n.d. Fleischmann's Yeast. Accessed August 25, 2023. https://www.fleischmannsyeast.com/our-history/.\u003c/p\u003e","\u003cp\u003e\"Photoprint of Painting (1902-1914) of Fleischmann Company Factory Complex, 1975.\" n.d. Historical Treasures of Westchester County. Accessed August 25, 2023. https://www.westchesterarchives.com/HT/muni/buchanan/fleischmann.html.\u003c/p\u003e","\u003cp\u003e\"Vintage Recipe Booklets \u0026amp; Culinary Pamphlets.\" n.d. The Townhouse Antiques \u0026amp; Vintage. Accessed August 25, 2023. https://thetownhouseantiques.com/collections/vintage-recipe-booklets-culinary-pamphlets.\u003c/p\u003e  "],"bibliography_heading_ssm":["Bibliography"],"bibliography_tesim":["Haber, Joel. 2021. \"How Fleischmann's Yeast Built the Jewish Catskills.\" My Jewish Learning: The Nosher (blog). June 16, 2021. https://www.myjewishlearning.com/the-nosher/how-fleischmanns-yeast-built-the-jewish-catskills/.","\"John Dough Sans Cherub (1915) Fleischmann's Yeast.\" 2012. Wannabe Wonderlands: Outside of Oz (blog). November 18, 2012. http://ilex-wannabewonderlandsoutsideofoz.blogspot.com/2012/11/john-dough-sans-cherub-1915.html.","\"Our History.\" n.d. Fleischmann's Yeast. Accessed August 25, 2023. https://www.fleischmannsyeast.com/our-history/.","\"Photoprint of Painting (1902-1914) of Fleischmann Company Factory Complex, 1975.\" n.d. Historical Treasures of Westchester County. Accessed August 25, 2023. https://www.westchesterarchives.com/HT/muni/buchanan/fleischmann.html.","\"Vintage Recipe Booklets \u0026 Culinary Pamphlets.\" n.d. The Townhouse Antiques \u0026 Vintage. Accessed August 25, 2023. https://thetownhouseantiques.com/collections/vintage-recipe-booklets-culinary-pamphlets."],"bioghist_html_tesm":["\u003cp\u003eThe Fleischmann Company, also known as Fleischmann's Yeast, was founded by Jewish-Hungarian immigrant brothers Charles and Max Fleischmann. In circa 1868, the brothers arrived in Cincinnati, Ohio and partnered with James Gaff, an American businessman, to build a manufacturing plant where they put Charles' experience in yeast production to use. To increase demand and awareness of their product the brothers initiated a large-scale marketing campaign, beginning with introducing their compressed yeast cakes to a wider audience at Philadelphia's Centennial Exposition in 1876 through a Vienna Model Bakery. \u003c/p\u003e","\u003cp\u003ePromotional cookbooks giveaways were another early marketing strategy, and one already being used successfully by other companies. To distinguish themselves and their product, the Fleischmann brothers focused heavily on branding, including using colorful illustrations and introducing the use of a cartoon mascot, John Dough, in circa 1912. The Fleischmann Company saw great success from these campaigns, controlling over 93% of their market by the late 1920s and expanding their manufacturing plants, including adding a research laboratory to their plant in Peekskill, New York in 1900. During World War II the company's research division developed a new product, Active Dry Yeast, which did not need to be refrigerated, allowing American soldiers to enjoy home-baked bread even when serving overseas.\u003c/p\u003e  "],"bioghist_heading_ssm":["Historical Information"],"bioghist_tesim":["The Fleischmann Company, also known as Fleischmann's Yeast, was founded by Jewish-Hungarian immigrant brothers Charles and Max Fleischmann. In circa 1868, the brothers arrived in Cincinnati, Ohio and partnered with James Gaff, an American businessman, to build a manufacturing plant where they put Charles' experience in yeast production to use. To increase demand and awareness of their product the brothers initiated a large-scale marketing campaign, beginning with introducing their compressed yeast cakes to a wider audience at Philadelphia's Centennial Exposition in 1876 through a Vienna Model Bakery.","Promotional cookbooks giveaways were another early marketing strategy, and one already being used successfully by other companies. To distinguish themselves and their product, the Fleischmann brothers focused heavily on branding, including using colorful illustrations and introducing the use of a cartoon mascot, John Dough, in circa 1912. The Fleischmann Company saw great success from these campaigns, controlling over 93% of their market by the late 1920s and expanding their manufacturing plants, including adding a research laboratory to their plant in Peekskill, New York in 1900. During World War II the company's research division developed a new product, Active Dry Yeast, which did not need to be refrigerated, allowing American soldiers to enjoy home-baked bread even when serving overseas."],"prefercite_html_tesm":["\u003cp\u003e\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet, C0342, Special Collections Research Center, George Mason University Libraries\u003c/p\u003e  "],"prefercite_tesim":["\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet, C0342, Special Collections Research Center, George Mason University Libraries"],"processinfo_html_tesm":["\u003cp\u003eProcessing completed by Meghan Glasbrenner in August 2023. Finding aid completed by Meghan Glasbrenner in August 2023.\u003c/p\u003e  "],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Processing completed by Meghan Glasbrenner in August 2023. Finding aid completed by Meghan Glasbrenner in August 2023."],"relatedmaterial_html_tesm":["\u003cp\u003eThe Special Collections Research Center also holds other rare books and manuscripts pertaining to cooking, such as the \u003ca href=\"https://aspace.gmu.edu/resources/c0320\"\u003eCookbooks and cooking pamphlets collection\u003c/a\u003e, the \u003ca href=\"https://aspace.gmu.edu/resources/c0202\"\u003eElizabeth Fairfax cookbook\u003c/a\u003e, and \u003ca href=\"https://aspace.gmu.edu/resources/c0343\"\u003e\"The Westinghouse Refrigerator Book: Hints, Helps and Recipes\" booklet\u003c/a\u003e.\u003c/p\u003e","\u003cp\u003e\u003ca href=\"https://www.thehenryford.org/collections-and-research/digital-collections/search-results#advancedSearch=1\u0026amp;tab=artifact-results\u0026amp;s.0.in=collectionTitle\u0026amp;s.0.for=Research%20Center%20Recipe%20Booklet%20Collection\u0026amp;years=0-0\u0026amp;perPage=10\u0026amp;pageNum=1\u0026amp;sortBy=relevance\"\u003eThe Henry Ford Archive of Amereican Innovation\u003c/a\u003e and the Archives Center of the \u003ca href=\"https://sova.si.edu/record/NMAH.AC.0510#administration\"\u003eSmithsonian's National Museum of American History\u003c/a\u003e hold collections of cookbooks and promotional recipe booklets.\u003c/p\u003e  "],"relatedmaterial_heading_ssm":["Related Materials"],"relatedmaterial_tesim":["The Special Collections Research Center also holds other rare books and manuscripts pertaining to cooking, such as the Cookbooks and cooking pamphlets collection, the Elizabeth Fairfax cookbook, and \"The Westinghouse Refrigerator Book: Hints, Helps and Recipes\" booklet.","The Henry Ford Archive of Amereican Innovation and the Archives Center of the Smithsonian's National Museum of American History hold collections of cookbooks and promotional recipe booklets."],"scopecontent_html_tesm":["\u003cp\u003eRecipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast, as well as recipes for Summer Drinks. The back cover features the company's mascot, John Dough, along with a reminder to consumers to check for the Fleischmann's signature to guarantee they are using genuine Fleischmann's Yeast.\u003c/p\u003e  "],"scopecontent_heading_ssm":["Scope and Content"],"scopecontent_tesim":["Recipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast, as well as recipes for Summer Drinks. The back cover features the company's mascot, John Dough, along with a reminder to consumers to check for the Fleischmann's signature to guarantee they are using genuine Fleischmann's Yeast."],"userestrict_html_tesm":["\u003cp\u003eThe copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)\u003c/p\u003e  "],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright and related rights status of this collection have not been evaluated. (See http://rightsstatements.org/vocab/CNE/1.0/)"],"abstract_html_tesm":["\u003cabstract id=\"aspace_026c89c38da5bb987e6047d798c0b51e\"\u003eRecipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast.\u003c/abstract\u003e\n    "],"abstract_tesim":["Recipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast."],"physloc_html_tesm":["\u003cphysloc id=\"aspace_540c6549622a9feee2a4e6e2e83105eb\"\u003eR 72, C 3, S 6\u003c/physloc\u003e\n    "],"physloc_tesim":["R 72, C 3, S 6"],"corpname_ssim":["George Mason University. Libraries. Special Collections Research Center","Fleischmann Company"],"names_ssim":["George Mason University. Libraries. 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April 2010. https://sova.si.edu/record/NMAH.AC.0510.","Nespor, Cassandra. n.d. \"Guide to the Westinghouse Electric Corporation Photographs, 1886-1996.\" Historic Pittsburgh. Accessed August 25, 2023. https://historicpittsburgh.org/islandora/object/pitt%3AUS-QQS-msp424/viewer.","\"Vintage Recipe Booklets \u0026 Culinary Pamphlets.\" n.d. The Townhouse Antiques \u0026 Vintage. Accessed August 25, 2023. https://thetownhouseantiques.com/collections/vintage-recipe-booklets-culinary-pamphlets.","The Westinghouse Electric Company was founded by George Westinghouse in 1886, beginning with a small plant in Garrison Alley, Pittsburgh, Pennsylvania. The company would change its name to Westinghouse Electric \u0026 Manufacturing Company in 1889 and later to Westinghouse Electric Corporation in 1946. In its early years the company produced many new types of commercial and industrial equipment for the generation, transmission, and application of electricity. Throughout the first half of the 20th century, Westinghouse Electric \u0026 Manufacturing Company diversified its product line to include defense contracts, nuclear power, and household appliances. They produced the first electric range in 1917, followed soon by other household electronics including the clothes iron, coffee percolator, and refrigerator. Westinghouse would continue to produce household appliances until 1972 when their Major Appliances division was sold.","Like many other food and household appliance companies in the later 19th through mid-20th century Westinghouse Electric \u0026 Manufacturing Company created and distributed recipe and tip booklets to advertise and assist consumers in using their products. Early versions of these publications were typically simple in design and focused primarily on desserts, but by the 1920s they became colorful, heavily illustrated, and began including more tips on making food preparation faster and easier.","Processing completed by Meghan Glasbrenner in August 2023. Finding aid completed by Meghan Glasbrenner in August 2023.","The Special Collections Research Center also holds other rare books and manuscripts pertaining to cooking, such as the Cookbooks and cooking pamphlets collection, the Elizabeth Fairfax cookbook, and \"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet.","The Henry Ford Archive of Amereican Innovation, the Archives Center of the Smithsonian's National Museum of American History hold collections of cookbooks and promotional recipe booklets, and the Heinz History Center's Detre Library \u0026 Archives holds collections on the Westinghouse Electric \u0026 Manufacturing Company.","Recipe booklet with full color images published by Westinghouse Electric \u0026 Manufacturing Company containing recipes that can be stored in a Westinghouse refrigerator, along with helpful tips to assist consumers in using the appliance.","The copyright and related rights status of this collection have not been evaluated (See http://rightsstatements.org/vocab/CNE/1.0/)","Recipe booklet published by Westinghouse Electric \u0026 Manufacturing Company featuring tips and recipes for use with a Westinghouse refrigertor.","R 72, C 3, S 6","George Mason University. 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Accessed August 25, 2023. https://historicpittsburgh.org/islandora/object/pitt%3AUS-QQS-msp424/viewer.","\"Vintage Recipe Booklets \u0026 Culinary Pamphlets.\" n.d. The Townhouse Antiques \u0026 Vintage. Accessed August 25, 2023. https://thetownhouseantiques.com/collections/vintage-recipe-booklets-culinary-pamphlets."],"bioghist_html_tesm":["\u003cp\u003eThe Westinghouse Electric Company was founded by George Westinghouse in 1886, beginning with a small plant in Garrison Alley, Pittsburgh, Pennsylvania. The company would change its name to Westinghouse Electric \u0026amp; Manufacturing Company in 1889 and later to Westinghouse Electric Corporation in 1946. In its early years the company produced many new types of commercial and industrial equipment for the generation, transmission, and application of electricity. Throughout the first half of the 20th century, Westinghouse Electric \u0026amp; Manufacturing Company diversified its product line to include defense contracts, nuclear power, and household appliances. They produced the first electric range in 1917, followed soon by other household electronics including the clothes iron, coffee percolator, and refrigerator. Westinghouse would continue to produce household appliances until 1972 when their Major Appliances division was sold.\u003c/p\u003e","\u003cp\u003eLike many other food and household appliance companies in the later 19th through mid-20th century Westinghouse Electric \u0026amp; Manufacturing Company created and distributed recipe and tip booklets to advertise and assist consumers in using their products. Early versions of these publications were typically simple in design and focused primarily on desserts, but by the 1920s they became colorful, heavily illustrated, and began including more tips on making food preparation faster and easier.\u003c/p\u003e  "],"bioghist_heading_ssm":["Historical Information"],"bioghist_tesim":["The Westinghouse Electric Company was founded by George Westinghouse in 1886, beginning with a small plant in Garrison Alley, Pittsburgh, Pennsylvania. The company would change its name to Westinghouse Electric \u0026 Manufacturing Company in 1889 and later to Westinghouse Electric Corporation in 1946. In its early years the company produced many new types of commercial and industrial equipment for the generation, transmission, and application of electricity. Throughout the first half of the 20th century, Westinghouse Electric \u0026 Manufacturing Company diversified its product line to include defense contracts, nuclear power, and household appliances. 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Finding aid completed by Meghan Glasbrenner in August 2023."],"relatedmaterial_html_tesm":["\u003cp\u003eThe Special Collections Research Center also holds other rare books and manuscripts pertaining to cooking, such as the \u003ca href=\"https://aspace.gmu.edu/resources/c0320\"\u003eCookbooks and cooking pamphlets collection\u003c/a\u003e, the \u003ca href=\"https://aspace.gmu.edu/resources/c0202\"\u003eElizabeth Fairfax cookbook\u003c/a\u003e, and \u003ca href=\"https://aspace.gmu.edu/resources/c0342\"\u003e\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet\u003c/a\u003e.\u003c/p\u003e","\u003cp\u003e\u003ca href=\"https://www.thehenryford.org/collections-and-research/digital-collections/search-results#advancedSearch=1\u0026amp;tab=artifact-results\u0026amp;s.0.in=collectionTitle\u0026amp;s.0.for=Research%20Center%20Recipe%20Booklet%20Collection\u0026amp;years=0-0\u0026amp;perPage=10\u0026amp;pageNum=1\u0026amp;sortBy=relevance\"\u003eThe Henry Ford Archive of Amereican Innovation\u003c/a\u003e, the Archives Center of the \u003ca href=\"https://sova.si.edu/record/NMAH.AC.0510#administration\"\u003eSmithsonian's National Museum of American History\u003c/a\u003e hold collections of cookbooks and promotional recipe booklets, and the Heinz History Center's \u003ca href=\"https://www.heinzhistorycenter.org/research/detre-library-archives\"\u003eDetre Library \u0026amp; Archives\u003c/a\u003e holds collections on the Westinghouse Electric \u0026amp; Manufacturing Company.\u003c/p\u003e  "],"relatedmaterial_heading_ssm":["Related Materials"],"relatedmaterial_tesim":["The Special Collections Research Center also holds other rare books and manuscripts pertaining to cooking, such as the Cookbooks and cooking pamphlets collection, the Elizabeth Fairfax cookbook, and \"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet.","The Henry Ford Archive of Amereican Innovation, the Archives Center of the Smithsonian's National Museum of American History hold collections of cookbooks and promotional recipe booklets, and the Heinz History Center's Detre Library \u0026 Archives holds collections on the Westinghouse Electric \u0026 Manufacturing Company."],"scopecontent_html_tesm":["\u003cp\u003eRecipe booklet with full color images published by Westinghouse Electric \u0026amp; Manufacturing Company containing recipes that can be stored in a Westinghouse refrigerator, along with helpful tips to assist consumers in using the appliance.\u003c/p\u003e  "],"scopecontent_heading_ssm":["Scope and Content"],"scopecontent_tesim":["Recipe booklet with full color images published by Westinghouse Electric \u0026 Manufacturing Company containing recipes that can be stored in a Westinghouse refrigerator, along with helpful tips to assist consumers in using the appliance."],"userestrict_html_tesm":["\u003cp\u003eThe copyright and related rights status of this collection have not been evaluated (See http://rightsstatements.org/vocab/CNE/1.0/)\u003c/p\u003e  "],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright and related rights status of this collection have not been evaluated (See http://rightsstatements.org/vocab/CNE/1.0/)"],"abstract_html_tesm":["\u003cabstract id=\"aspace_cd21f3c6d00f8cf2a699e8832a0c594c\"\u003eRecipe booklet published by Westinghouse Electric \u0026amp; Manufacturing Company featuring tips and recipes for use with a Westinghouse refrigertor.\u003c/abstract\u003e\n    "],"abstract_tesim":["Recipe booklet published by Westinghouse Electric \u0026 Manufacturing Company featuring tips and recipes for use with a Westinghouse refrigertor."],"physloc_html_tesm":["\u003cphysloc id=\"aspace_d8695db0d573a3bf4c739e06d1c2620a\"\u003eR 72, C 3, S 6\u003c/physloc\u003e\n    "],"physloc_tesim":["R 72, C 3, S 6"],"corpname_ssim":["George Mason University. Libraries. Special Collections Research Center","Westinghouse Electric \u0026 Manufacturing Company"],"names_ssim":["George Mason University. Libraries. 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April 2010. https://sova.si.edu/record/NMAH.AC.0510.","Nespor, Cassandra. n.d. \"Guide to the Westinghouse Electric Corporation Photographs, 1886-1996.\" Historic Pittsburgh. Accessed August 25, 2023. https://historicpittsburgh.org/islandora/object/pitt%3AUS-QQS-msp424/viewer.","\"Vintage Recipe Booklets \u0026 Culinary Pamphlets.\" n.d. The Townhouse Antiques \u0026 Vintage. Accessed August 25, 2023. https://thetownhouseantiques.com/collections/vintage-recipe-booklets-culinary-pamphlets.","The Westinghouse Electric Company was founded by George Westinghouse in 1886, beginning with a small plant in Garrison Alley, Pittsburgh, Pennsylvania. The company would change its name to Westinghouse Electric \u0026 Manufacturing Company in 1889 and later to Westinghouse Electric Corporation in 1946. In its early years the company produced many new types of commercial and industrial equipment for the generation, transmission, and application of electricity. Throughout the first half of the 20th century, Westinghouse Electric \u0026 Manufacturing Company diversified its product line to include defense contracts, nuclear power, and household appliances. They produced the first electric range in 1917, followed soon by other household electronics including the clothes iron, coffee percolator, and refrigerator. Westinghouse would continue to produce household appliances until 1972 when their Major Appliances division was sold.","Like many other food and household appliance companies in the later 19th through mid-20th century Westinghouse Electric \u0026 Manufacturing Company created and distributed recipe and tip booklets to advertise and assist consumers in using their products. Early versions of these publications were typically simple in design and focused primarily on desserts, but by the 1920s they became colorful, heavily illustrated, and began including more tips on making food preparation faster and easier.","Processing completed by Meghan Glasbrenner in August 2023. Finding aid completed by Meghan Glasbrenner in August 2023.","The Special Collections Research Center also holds other rare books and manuscripts pertaining to cooking, such as the Cookbooks and cooking pamphlets collection, the Elizabeth Fairfax cookbook, and \"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet.","The Henry Ford Archive of Amereican Innovation, the Archives Center of the Smithsonian's National Museum of American History hold collections of cookbooks and promotional recipe booklets, and the Heinz History Center's Detre Library \u0026 Archives holds collections on the Westinghouse Electric \u0026 Manufacturing Company.","Recipe booklet with full color images published by Westinghouse Electric \u0026 Manufacturing Company containing recipes that can be stored in a Westinghouse refrigerator, along with helpful tips to assist consumers in using the appliance.","The copyright and related rights status of this collection have not been evaluated (See http://rightsstatements.org/vocab/CNE/1.0/)","Recipe booklet published by Westinghouse Electric \u0026 Manufacturing Company featuring tips and recipes for use with a Westinghouse refrigertor.","R 72, C 3, S 6","George Mason University. 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Accessed August 25, 2023. https://historicpittsburgh.org/islandora/object/pitt%3AUS-QQS-msp424/viewer.","\"Vintage Recipe Booklets \u0026 Culinary Pamphlets.\" n.d. The Townhouse Antiques \u0026 Vintage. Accessed August 25, 2023. https://thetownhouseantiques.com/collections/vintage-recipe-booklets-culinary-pamphlets."],"bioghist_html_tesm":["\u003cp\u003eThe Westinghouse Electric Company was founded by George Westinghouse in 1886, beginning with a small plant in Garrison Alley, Pittsburgh, Pennsylvania. The company would change its name to Westinghouse Electric \u0026amp; Manufacturing Company in 1889 and later to Westinghouse Electric Corporation in 1946. In its early years the company produced many new types of commercial and industrial equipment for the generation, transmission, and application of electricity. Throughout the first half of the 20th century, Westinghouse Electric \u0026amp; Manufacturing Company diversified its product line to include defense contracts, nuclear power, and household appliances. They produced the first electric range in 1917, followed soon by other household electronics including the clothes iron, coffee percolator, and refrigerator. Westinghouse would continue to produce household appliances until 1972 when their Major Appliances division was sold.\u003c/p\u003e","\u003cp\u003eLike many other food and household appliance companies in the later 19th through mid-20th century Westinghouse Electric \u0026amp; Manufacturing Company created and distributed recipe and tip booklets to advertise and assist consumers in using their products. Early versions of these publications were typically simple in design and focused primarily on desserts, but by the 1920s they became colorful, heavily illustrated, and began including more tips on making food preparation faster and easier.\u003c/p\u003e  "],"bioghist_heading_ssm":["Historical Information"],"bioghist_tesim":["The Westinghouse Electric Company was founded by George Westinghouse in 1886, beginning with a small plant in Garrison Alley, Pittsburgh, Pennsylvania. The company would change its name to Westinghouse Electric \u0026 Manufacturing Company in 1889 and later to Westinghouse Electric Corporation in 1946. In its early years the company produced many new types of commercial and industrial equipment for the generation, transmission, and application of electricity. Throughout the first half of the 20th century, Westinghouse Electric \u0026 Manufacturing Company diversified its product line to include defense contracts, nuclear power, and household appliances. They produced the first electric range in 1917, followed soon by other household electronics including the clothes iron, coffee percolator, and refrigerator. Westinghouse would continue to produce household appliances until 1972 when their Major Appliances division was sold.","Like many other food and household appliance companies in the later 19th through mid-20th century Westinghouse Electric \u0026 Manufacturing Company created and distributed recipe and tip booklets to advertise and assist consumers in using their products. Early versions of these publications were typically simple in design and focused primarily on desserts, but by the 1920s they became colorful, heavily illustrated, and began including more tips on making food preparation faster and easier."],"prefercite_html_tesm":["\u003cp\u003e\"The Westinghouse Refrigerator Book: Hints, Helps and Recipes\" booklet, C0343, Special Collections Research Center, George Mason University Libraries\u003c/p\u003e  "],"prefercite_tesim":["\"The Westinghouse Refrigerator Book: Hints, Helps and Recipes\" booklet, C0343, Special Collections Research Center, George Mason University Libraries"],"processinfo_html_tesm":["\u003cp\u003eProcessing completed by Meghan Glasbrenner in August 2023. Finding aid completed by Meghan Glasbrenner in August 2023.\u003c/p\u003e  "],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Processing completed by Meghan Glasbrenner in August 2023. Finding aid completed by Meghan Glasbrenner in August 2023."],"relatedmaterial_html_tesm":["\u003cp\u003eThe Special Collections Research Center also holds other rare books and manuscripts pertaining to cooking, such as the \u003ca href=\"https://aspace.gmu.edu/resources/c0320\"\u003eCookbooks and cooking pamphlets collection\u003c/a\u003e, the \u003ca href=\"https://aspace.gmu.edu/resources/c0202\"\u003eElizabeth Fairfax cookbook\u003c/a\u003e, and \u003ca href=\"https://aspace.gmu.edu/resources/c0342\"\u003e\"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet\u003c/a\u003e.\u003c/p\u003e","\u003cp\u003e\u003ca href=\"https://www.thehenryford.org/collections-and-research/digital-collections/search-results#advancedSearch=1\u0026amp;tab=artifact-results\u0026amp;s.0.in=collectionTitle\u0026amp;s.0.for=Research%20Center%20Recipe%20Booklet%20Collection\u0026amp;years=0-0\u0026amp;perPage=10\u0026amp;pageNum=1\u0026amp;sortBy=relevance\"\u003eThe Henry Ford Archive of Amereican Innovation\u003c/a\u003e, the Archives Center of the \u003ca href=\"https://sova.si.edu/record/NMAH.AC.0510#administration\"\u003eSmithsonian's National Museum of American History\u003c/a\u003e hold collections of cookbooks and promotional recipe booklets, and the Heinz History Center's \u003ca href=\"https://www.heinzhistorycenter.org/research/detre-library-archives\"\u003eDetre Library \u0026amp; Archives\u003c/a\u003e holds collections on the Westinghouse Electric \u0026amp; Manufacturing Company.\u003c/p\u003e  "],"relatedmaterial_heading_ssm":["Related Materials"],"relatedmaterial_tesim":["The Special Collections Research Center also holds other rare books and manuscripts pertaining to cooking, such as the Cookbooks and cooking pamphlets collection, the Elizabeth Fairfax cookbook, and \"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads\" booklet.","The Henry Ford Archive of Amereican Innovation, the Archives Center of the Smithsonian's National Museum of American History hold collections of cookbooks and promotional recipe booklets, and the Heinz History Center's Detre Library \u0026 Archives holds collections on the Westinghouse Electric \u0026 Manufacturing Company."],"scopecontent_html_tesm":["\u003cp\u003eRecipe booklet with full color images published by Westinghouse Electric \u0026amp; Manufacturing Company containing recipes that can be stored in a Westinghouse refrigerator, along with helpful tips to assist consumers in using the appliance.\u003c/p\u003e  "],"scopecontent_heading_ssm":["Scope and Content"],"scopecontent_tesim":["Recipe booklet with full color images published by Westinghouse Electric \u0026 Manufacturing Company containing recipes that can be stored in a Westinghouse refrigerator, along with helpful tips to assist consumers in using the appliance."],"userestrict_html_tesm":["\u003cp\u003eThe copyright and related rights status of this collection have not been evaluated (See http://rightsstatements.org/vocab/CNE/1.0/)\u003c/p\u003e  "],"userestrict_heading_ssm":["Use Restrictions"],"userestrict_tesim":["The copyright and related rights status of this collection have not been evaluated (See http://rightsstatements.org/vocab/CNE/1.0/)"],"abstract_html_tesm":["\u003cabstract id=\"aspace_cd21f3c6d00f8cf2a699e8832a0c594c\"\u003eRecipe booklet published by Westinghouse Electric \u0026amp; Manufacturing Company featuring tips and recipes for use with a Westinghouse refrigertor.\u003c/abstract\u003e\n    "],"abstract_tesim":["Recipe booklet published by Westinghouse Electric \u0026 Manufacturing Company featuring tips and recipes for use with a Westinghouse refrigertor."],"physloc_html_tesm":["\u003cphysloc id=\"aspace_d8695db0d573a3bf4c739e06d1c2620a\"\u003eR 72, C 3, S 6\u003c/physloc\u003e\n    "],"physloc_tesim":["R 72, C 3, S 6"],"corpname_ssim":["George Mason University. Libraries. Special Collections Research Center","Westinghouse Electric \u0026 Manufacturing Company"],"names_ssim":["George Mason University. Libraries. Special Collections Research Center","Westinghouse Electric \u0026 Manufacturing Company"],"language_ssim":["English\n."],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":0,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"timestamp":"2026-06-23T06:55:37.302Z"}]}},"label":"Breadcrumbs"}}},"links":{"self":"https://search.arvasarchive.org/catalog/vifgm_repositories_2_resources_671"}}],"included":[{"type":"facet","id":"repository_ssim","attributes":{"label":"Repository","items":[{"attributes":{"label":"George Mason University","value":"George Mason 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